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Korean beauty trend in Vietnam

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베트남에서 인기 만점..한국산 화장품 Korean cosmetics are one of the most sought-after consumer products in Asia, especially in southeastern countries like Vietnam. In fact, exports of beauty products to Vietnam are up almost three-fold over the past five years. Our Lee Unshin takes a closer look at this trend and the reasons for it. Facial masks used on a daily basis, a night-time skin care routine with more than 5 different steps. Along with pop music, TV dramas and the stars in them,... Korean beauty products are a big hit in the Southeast Asian nation of Vietnam. (standup) It's not hard to find Korean cosmetics in Ho Chi Minh City. Here at Hai Ba Trung street - one of the most popular shopping districts in the city, many different Korean cosmetic giants have sold their wares for a few years now. And they're known as a go-to beauty shop for many locals. (Vietnamese) "I use Korean products such as moisturizers and night cream on a regular basis. I like how most of them are made with natural ingredients so I don't have to worry about my skin getting irritated. A lot of my friends at work also swear by Korean cosmetics." (Vietnamese) "I like Korean makeup and skin care lines, especially the facial masks, which are excellent. I noticed the products really help even out my skin tone." In the last 5 years, sales of Korea's beauty products have been soaring in Vietnam, with the numbers growing almost 3 fold. According to the sellers here, items for natural, healthy looking skin, along with oil control products and water-proof makeup that can stay on in the often steamy weather... are what local customers are after the most. (Korean) "We've been inviting local residents to try out our items, and many visitors come back a second or third time for more. Many of them are already familiar with Korean brands and types of products, so they usually ask for specific items." Sales of Korean make up have soared more than 30 percent last year in the 10-member Association of Southeast Asian Nations. And Vietnam, a country with a median age of just 30, and where the K-beauty wave is seemingly expanding,... remains a market with an ever-growing potential for Korean cosmetics. Lee Unshin, Arirang News, Ho Chi Minh City. Arirang News Facebook: http://www.facebook.com/arirangtvnews ------------------------------------------------------------ [Subscribe Arirang Official YouTube] ARIRANG TV: http://www.youtube.com/arirang ARIRANG RADIO: http://www.youtube.com/Music180Arirang ARIRANG NEWS: http://www.youtube.com/arirangnews ARIRANG K-POP: http://www.youtube.com/arirangworld ARIRANG ISSUE: http://www.youtube.com/arirangtoday ARIRANG CULTURE: http://www.youtube.com/arirangkorean ------------------------------------------------------------ [Visit Arirang TV Official Pages] Facebook: http://www.facebook.com/arirangtv Twitter: http://twitter.com/arirangworld Instagram: http://instagram.com/arirangworld Homepage: http://www.arirang.com ------------------------------------------------------------ [Arirang K-Pop] YouTube: http://www.youtube.com/arirangworld Facebook: http://www.facebook.com/arirangkpop Google+: http://plus.google.com/+arirangworld
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