A lot of UK app developers are concerned with this question. Monetizing apps is serious business. It's what separates the professionals from the hobbyists. And, there are a lot of experts that are waiting to tell you the best way to do that. However, if I had listened to those experts, I would have significantly less money today.
The truth is, there are no experts when it comes to publishing apps. They market just changes too quickly. You really need to experiment and try new things. For example, most experts will tell you to concentrate on in-app purchases instead of full versions of your app. Now, that makes sense when it comes to games or other types of apps. . . but for other, like mine, it does not.
In this week's Minute of Overpass, I show you my stats for February 2015 and how most of my purchases are from paid apps.
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Okay. So the biggest concern you should have when creating a new app and the biggest concern I have when creating a new app is how you're going to make money from it. The wisdom at the moment with app experts is that they will tell you, don't worry about doing that full version of the app. Nobody is buys apps anymore. You're just wasting your time. What you should do is have a free version of the app and then use upsell in-app purchases in the app to get them to upgrade. However, I just want to show you my statistics for my apps here. Now these are for February, going back just a couple days ago. Here's the statistics for Google play. Now here you can see that 68% of people would prefer to buy the app out right. So they try the app. They like it. Rather than mess around with in-app purchases, they go find the full version and download the whole thing. It's easier for them. It's easier for me. It's easier for everybody. However, some people just prefer to buy bits and pieces. So like 31% use in-app purchases in the app. It's contrary to what a lot of people will tell you, at least in my case. For me, full sales work but you need that free version out there otherwise nobody won't buy anything that they can't try. For iTunes, it's completely different. iTunes, I only make 2% of sales through in-app purchases. 2% are through bundles of apps and 95% are just people going in buying the full version. So it's different from what you may see. Now the point that I'm trying to make is not that one is better than the other. In some ways, in-app purchases are much better than full versions of the app. So, if you have like a game you kinda expect people to play a game up to a certain level then go download a completely different app and then play the rest of it and other things that require customization. For example, you don't want to go through the whole experience again. They should just be able to go and purchase it. But the point I'm trying to make is be careful of what app experts are tell you. Now, there are no hard and fast rules in app development. All apps are different. All audiences are different. If I took other people's advice on what I should do with my apps, I would probably lose half the revenue because I'm going to get those full sales of the apps.
hi thank for sharing sir. in case you do Paid version, it means that we have manage two app: free version & pro/paid version . and we will also have different app rank in store (let say; free version is already on top rank ) . do you consider these 2 things ?
Yeah. The nice thing about Android Studio and gradle (if you use those), you can have different flavors for free and paid (and most code is shared). For most apps that are not native Android, we have config variable like "isFree=true" where we only show ads there. I think xcode uses different targets, but I'm not an expert there. Does that help?
hello , very good ,
i have an question i hope you will reply me better . i am new app develpor . i have
developed my apk . now i want to sell it on play store . and already i have purchased
playstore account in 25$ . but now i need to help that what should i do to upload
publish as paid app . i do not know what setting it in play console for receiving
selled app earning . can i need to debit card or bank account etc ? tell me with detail
. and send me youtube video link that helps better .
+Lyn Scott Hi Lyn. Great question and a question I struggle with too. I have hundreds of apps now, but only a few do really well. Sometimes when a new feature comes out on Google Play or iTunes and I need to update the apps, it takes forever because there are so many.
But, I never know for sure what will work, so I try a lot. And . . . I don't like the way all my eggs are in the basket of a few apps. If something happens to them then it's bad news for my revenue. So I keep producing them.
Yet, I look at people who have 1 or 2 really popular apps and can focus on just those and I'm a bit envious. However, I know WAAAAAY too many people who have one app out there and no downloads. They spent too much and have all their hopes in this "sure thing" but they can't figure why it hasn't taken off. So my strategy is to be fast and loose. Be prolific (like Prince). And if something gets traction, you can build on it then.
I also know people who are re-skinners and will re-skin apps and release one or two a week. But there is no heart in them (and very little originality). So, I don't want to do that either. I feel a connection with the apps we've produced.
The way I see it, Walt Disney could have quit after releasing Snow White since it was a big success. But he didn't. He released movies that did well and more that did not-so-well at first. If you have it in you, keep making them. But don't forget to stop producing and focus on marketing once in a while.
If you have one that does well, keep improving it and building on it. But if not one has found it yet, think of other apps to release. That's my opinion anyway :-).
Having a good relationship with others.
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