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Why Toothpaste Comes in a Box?

1429 ratings | 55527 views
SIGN the petition on change. org HERE: https://bit.ly/2T62gps and let's make toothpaste come without boxes!! Why toothpaste comes in a box? It should not! Every year, billions of useless toothpaste boxes are produced and immediately thrown to waste. For that, millions of trees are grown and billions of gallons of water are spent to grow them, and turn them into boxes. Only because it looks better! Making all toothpaste tubes come without boxes is one simple green step we can make that would benefit consumers, corporations and the earth equally!. This has already been done in Iceland, which means, we can do it too, everywhere! SHARE! the more people sign, the more probable it is this will happen Follow Alan's Theory: www.facebook.com/alanstheory www.instagram.com/alans_theory Youtube: https://bit.ly/2V9ZpgX Music by: www.alanwurmanmusic.com Track: WiDE AWAKE - Something More [NCS Release], Provided by NoCopyrightSounds. Free Download / Stream: http://ncs.io/-SomethingMoreYO Spanish Subtitles by Virgi Abbet https://bit.ly/2HIe0xn
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Text Comments (107)
Viktor Orri (6 days ago)
Umm... I'm sorry, but I'm Icelandic and I have to tell you that this video is nonsense. You can definitely buy toothpaste in a box in Iceland and I've never heard anyone talk about that "issue" there, let alone there having been some sort of concerted effort by consumers to buy non-boxed toothpaste and force Colgate to employ different production methods for only that single (and small) market...
Pablo Perez (1 month ago)
23 designers of Toothpaste boxes did not like the video 😂😂🤣🤣
Anda Z (2 months ago)
This campaign and its petition are a great start :) yes, the box can be recycled, yes, the plastic tube is a bigger problem but why not working on the problems in steps, and this would be a great 1st step. I am IN <3
owen byrne (2 months ago)
Shoutout to consumer behaviour
ohst001 (2 months ago)
There are millions of products that are over packaged. In fact there are thousands of emergency room required injuries every year from people just trying to open packaging in the United States. This is a trend that deserves attention.
MCaner (2 months ago)
Selling things without boxes doesn't mean they came on the market without boxes. There is no company in this world that wants to waste money on unnecessary stuff. If it is there, there is a reason for it. And the reason is transportation. They make it this way because it's much easier, much cheaper! and takes less time. If you have problem with that, means you also have problem with capitalism and globalism..... and I can only say "good luck". If you want to make a real difference, don't buy unnecessary stuff, such as toothpaste... https://drdanenberg.com/toothpaste-misleading-confusing/
Thien Pham (3 months ago)
I suggest that every super market like Sam's Club, Walmart, Walgreen, ... etc should not have plastic bags to put things into at the cashier counter. They should just provide consumers a cart to carry things to their car. That's it !!! That reduces a lot of plastic products and people will do it if there is no bags. Only take a little bit of effort from everyone to push the cart.
Natya Dudy (3 months ago)
Great initiative! and here an interesting topic to disuss and think in possible solutions https://edition.cnn.com/travel/article/airlines-cabin-waste/index.html
Brunix Tucci (3 months ago)
Iceland is still today one of few countries killing thousands of whales. Being illegal they still do it and their people don’t do anything . Iceland in many ways are not so environmentally engaged. The toothpaste tube is more harmful than the box .
Bruno Sol (4 months ago)
why breakfast cereals came in a box?
En Colombia la crema dental sin caja es más cara o más costosa que sin ella , entonces, ¿donde está el ahorro?
Rodrigo Moya (3 months ago)
En #Chile ocurre algo parecido. Los productos "ecológicos" son más caros que los otros. Varios queremos cambiar hábitos para proteger el medioambiente.. pero ¿Y donde está el incentivo?
Javier London (4 months ago)
Call me cynical, but this guy doesn’t care that much about the environment when he flies to and back to Iceland to film a two minute video. By the way I wonder how much Colgate paid him as I can see the brand all over the video. Talk about product placement.
pipo94 (3 months ago)
Isn't that like Ad Hominem? You are trying to devalue the content of the video by attacking at the person. I don't understand why people look at those things instead of questioning if the content of the video is truly relevant or not. I've seen in this comment section a lot of credible arguments about how this video is not really that environment friendly as it seems. And neither of them refers to the person in the video nor about him being paid by Colgate.
Matthias Luetkemeier (4 months ago)
In Germany most toothpaste is sold without box, no problems in retail or transportation. Even Colgate or P&G sell without the box, because consumers are used too. Use public pressure from social media to force the companies and retailers to change. This an easy thing to avoid unnecessary packaging... Good initiative!
pipo94 (3 months ago)
Is it true that all toothpaste that come without box have a bigger plastic cap?
rahul joshi (4 months ago)
Got it from Family WhatsApp group
Nissi Tai (4 months ago)
saw your video on Facebook so i came over here to say that i love your video and your innovative idea! even though some people think that the cardboard box isn't a huge problem, if we manage to cut down on the amount of cardboard boxes used it would still make an impact (a good impact) on our environment, which is our ultimate goal, right? so, keep up the good work! i'm currently writing to a toothpaste company in my country about this problem, and i'll keep you guys posted if i get a response!
R P (4 months ago)
It's almost true. The problem is that good looking stand up tube needs to be done with double thicknes compering to tube in carton box. i dont know all brands but for sure CP is doing like that. additionaly the plastic cup is bigger.
Anusiakens (4 months ago)
Love to you, Alan, and to awesome Icelanders! :D This is a great initiative. PS. Which coutry is the first one ?
Alan's Theory (4 months ago)
Thanks for the love! it's Maui, Hawaii (USA)
Andy Quiñones (4 months ago)
Products come in boxes mainly for advertising, and they started becoming more expensive with the advancement of fancy print technology; glossy color photos and the like. It was Sam Walton who convinced suppliers to lower their prices AND at the same time maximizing shelf space, which in turn made Walmart such a distribution powerhouse at the time. Nowadays Amazon has further revolutionized distribution to include drones and self driving vehicle deliveries. Not all products that come in boxes are fancy however particularly with pro gear where advertising isn't necessary because consumers of these already know what they are purchasing and the quality of the product. In fact, a product which comes with fancy ad claims is a sign of cheap vs quality.
ALL ROUNDER (4 months ago)
Hi!! Alan sir , I loved ur video and had spread it to all my friends relatives and posted it in all social platforms I could . Sir so continue ur campaign their are many hurdles and negative comments in ur video as I've seen . but don't worry u even have supporters like me !! And finally thank u sir for starting this environmentally friendly campaign..!! Lots of love and support from India.!
Alan's Theory (4 months ago)
Hi! Thank you so much for your support! I really appreciate it. it takes a lot of work and time to make these videos so when someone like you tells me they got motivated, it really motivates me to keep making more. so thank you!! We are not so different (:
ALL ROUNDER (4 months ago)
Sir I would expect and eagerly wait for ur reply
Ihsan Helmi Faisal (4 months ago)
Seem likes Nas Daily video. But I really like this video though.
Joy Deliver (4 months ago)
Can I add this video in my YouTube channel... please respond 😊
Alan's Theory (4 months ago)
You can share this link
stvnwnbrg (5 months ago)
I'm guessing the box has more to do with shipping, so you can stack a ton of these, and occasionally drop one, without compressing the tube, which is both ugly to the consumer and would be a risk of the occasional burst. Probably easier to handle too. You'll note that the ones in Iceland are also in a box. Just a box that sits on the shelf. There was probably additional packaging removed before shelving that you won't find for boxed toothpaste. Sure, it makes consumers feel good, but is it more environmentally friendly? I'd like to see the numbers.
Fawzan Fawzi (5 months ago)
How the hell this video doesn't have millions of views?
Ayrton Fithiadi Sedjati (5 months ago)
Hi Alan, thanks for initiating this campaign. I just want to let you know that on this application called LINE, your video has got more like than it has on Youtube. Check it out right here: https://timeline.line.me/post/_dXdmmOjk8LWjhn9AsGNkVEoWkH1HeydNSNN6VZQ/1154798181606025935 Greetings from Indonesia!
Alice Castaldi (5 months ago)
I buy toothpaste tablets from Lush.. they come in a little recyclable bottle!!
Lyron7 (5 months ago)
Would you guys be interested in adding subtitles in spanish? I can translate them if you want to
Alan's Theory (4 months ago)
Thank you so much, someone else already did it!
hi, ther's also another good idea - direct democracy - when people just voting via Net for rule the society without "elections" any politicians, that they couldn't affect on after"elections" =) enjoy
Alan's Theory (5 months ago)
I am making a video about something similar to that, not yet that but soon. Thanks for sharing!
Hersa Milawati (5 months ago)
I realy like this campaign but unfortunately all the toothpaste industry in my country come with box.. so i cant even start from step 1🤔
Jessica Garcia (4 months ago)
Hersa Milawati find one. You cam do it.
Qwerty Qwerty (5 months ago)
Your video is viral on WhatsApp in our country.
Qwerty Qwerty (4 months ago)
@Alan's Theory India
Alan's Theory (4 months ago)
which country???
chethu cheku (5 months ago)
You're good bro. Subbed
Alan's Theory (4 months ago)
Subbed? what do you mean?
arulnambi ramanujam (5 months ago)
The second worlds largest plastic waste.....TOOTH BRUSH.....can u spread the msg thru a video??
Tushar Kathuria (5 months ago)
See the bigger problem is why it comes in a plastic tube.. Answer is, it is semi liquid/paste hence we need water proof packaging. To this I say why do you sell it as paste? Answer to make more profit as the water in the toothpaste gets sold at the price of paste. Ideally we should make tooth stick instead of toothpaste I.e. a dried form of toothpaste. You can bundle many sticks equivalent to a toothpaste and wrap it in paper packaging. Keep markings on toothstick like we have on chocolate for easy breaking of required amount. Put it in mouth chew and wet it to make a paste and do the usual brushing. Wonderful idea and you save a hell lot of plastic. This is a easy thing which even corporations might have thought of but that will reduce profits so they didn't do it. I wish people in power kept environment higher than personal greed. Share this message as much as you can. Someone with required resources might do it.
Vikas .K (3 months ago)
Agreed, even making tooth powder is a better idea
Tushar Kathuria (5 months ago)
@arulnambi ramanujam Yes everything but greed... May be someday yes..But I hope we are not too late then..
arulnambi ramanujam (5 months ago)
// Ideally we should make tooth stick instead of toothpaste // Gr8 nd simple idea.....all tht matters is the interest of mfrs. considering the loss in profits and other issues....v r now in world of technologies....v can over come any kind of hurdles for sure....if not now.....
Grewtion (5 months ago)
I dont know why. but the style of your video reminds me of that person. haha
OskRock Vidal (5 months ago)
Nas Daily , right?
lintang paramesti (5 months ago)
people should've give more attention to this kind of vid
rahul patil (5 months ago)
I am from India you just start awesome things I appreciate n obvious spread this, also all the best for your journey, we are with you.
Alan's Theory (4 months ago)
Thaaaank youuu!!! you are so motivating to me :)
jitendra adappa (5 months ago)
Hi Alan Great Job.. I feel the same regarding Cell Phone chargers... Think there should be one standard template which the whole industry follows... will help reduce stress of disposing it off, coz everybody keeps on changing their cell phones very frequently... Hope I am making sense... ???
Alan's Theory (4 months ago)
yeah, I have no idea where all those chargers go honestly, I'm sure it's a mess as well
Superkar (4 months ago)
It already there. Did you notice the micro usb port now upgrading to usb-c standard with one exception apple
Prasoon Kumar (5 months ago)
Small but yet first step..
Albert Gutés (5 months ago)
Just sent a comment to Colgate in their website about the unnecessary boxes. It takes ~ 1 minute to do so and if received many times it may catch their attention
Marshall Ferran Hauq (5 months ago)
What does video sound like a nas daily video
Martin Vilariño (5 months ago)
https://9gag.com/gag/av853Zq check out this link. Maybe you're not aware of it, but a lot of people, myself included, was very interested in your ideas. What you're doing, and saying is actually a great help for the world. I just wanted to let you know that your message is going further than you may have realized. So, I thank you, and if I can help you in any way you can imagine, just let me know. I'll be at your service to help change this world, one idea at a time. cheers!
You're off to a great start sir, keep it up
Alan's Theory (5 months ago)
Thank you!
LOJPIK (5 months ago)
Big like from slovakia
Alan's Theory (5 months ago)
Thank you!
Armando Dauer (5 months ago)
Hello Alan! Nice video, me and my girlfriend loved the initiative. Well, she is part of an environmental law study group in Federal University of Ceará, Brazil and we would love to spread this idea. However, to show it to as many people as possible, we would have to add Portuguese subs. I would love to do that for you and help to spread the idea, however, you would have to enable subs contributions in this video. Well, if this sounds good for you, let me know.
Alan's Theory (4 months ago)
@Melissa Rodríguez I just figured it out now, they are aprooved! thank you so much!
Alan's Theory (4 months ago)
@Melissa Rodríguez it's done! Spanish subtitles are there!
Melissa Rodríguez (5 months ago)
@Alan's Theory Submitted them too! Just could you tell me if the community has to review them first or you just can publish them immediately?
Armando Dauer (5 months ago)
@Alan's Theory Subs done! They should be at processing right now!
Alan's Theory (5 months ago)
@Melissa Rodríguez yeah, it's enabled now :)
Michelle Lowry (5 months ago)
But it looks like the plastic lids get substantially bigger, and plastic is worse than box, right?
Attila Norbert Puskovitz (5 months ago)
The toothpaste tube is made of plastic / aluminium. The cap is made of plastic and tossed away like the rest. The cardboard box is really the LAST thing that is troubling about this. You can burn or recycle the cardboard with very little toxic effect. Colgate is producing tooth paste that supposedly "whitens" the teeth. It contains tiny plastic balls. Not only will the friction of the balls roughen your teeth with excessive use, the effect won't even stay. The plastic balls are "instant waste", micro plastic right out of the box. This entire video is a terrible feel-good viral campaign that completely ignores the true issues about packaging and focuses on the least worrying part, the cardboard box. Sure it takes a lot of water and resources to produce unecessary cardboard, but literally the entire rest of the product is the bigger problem!!
Giang Tran (3 months ago)
Alan's Theory well said
Gigi (4 months ago)
you tried with a specific toothpaste to have the result of a dentist?? Just pay the dentist!!! Campaigns or opinions that are brand specific, sorry but I show a total LACK of faith. Thank god this video is not brand specific.
Santiago Vecino (4 months ago)
Attila Norbert Puskovitz even if it’s a feel-good viral campaign, it helps.
Alan's Theory (5 months ago)
Hi Attila. This campaign is not trying to change the entire toothpaste industry from one day to another. This campaign is made for: 1. Open peoples eyes to how many products come with unnecessary packaging. Once we recognize the problems we can start working on them. 2. Show you proof that the changes do not depend on someone else or on the corporations, it depends on us, the corporations will always choose whatever makes more money, and that is OK, that is their goal, to make money, SO if we choose wisely when buying products, the corporations will follow our behavior., not the other way around. 3. Show you a place when this has already been done, so any excuse like "but how are we going to transport it!?" or "but how are we going to stack them in the supermarket?!" or "the tubes will explode in my shopping cart" etc, is invalid, why? because in Japan, in Iceland and in other countries it is already working perfectly. If there is one toothpaste that comes without box, and we all choose that one, soon all toothpaste will come without a box. If there is one toothpaste that comes in a glass jar and we all buy that one, soon there will no longer be plastic tubes either. Do you understand? You ask Colgate to change their entire system from night to morning in a way that will require them to change their entire structure and spend money to do that without earning more money in return and trust me, that will not happen. But if you teach people to choose wisely when buying products, then yes, changes WILL happen. The industries are a reflection of our society and not the other way around. About the box, think of how many trees need to be cut to create 900,000,000 boxes a year in the US. How much water is needed to water those trees, how much energy to transport those boxes? Less than %50 of those boxes will be recycled. And even the ones that are recycled, they need to be transported and treated. How much energy is used in trucks picking up 450,000,000 boxes, how much gas and energy is used to recycle them, and for what? so that it looks better on the shelves?. That is my campaign If you want to help, try to avoid antagonizing the people who are actually doing something, and start doing something yourself. If you feel that a problem that needs to be solved is the tubes, then go ahead and push towards that change, that is a good thought and I think you are right, we should change that AS WELL, not instead. If you make a campaign about it, I will %100 support it. let's change things together Cheers!
Northern Downpour (5 months ago)
At least they do something about not wasting the box
Michael Tuomenoksa (5 months ago)
"What if i told you" ...that you can recycle it. I would be more concerned about the micro-plastics in the paste itself.
pipo94 (3 months ago)
@Asto Done Then let's forget about all this and leave things as they are.
Asto Done (3 months ago)
pipo94 — Bad idea. Look at 1:00 the toothpaste with no boxes have a VERY big plastic cap seal. Companies use these boxes for easier transportation and less product losses. If they remove the easily recyclable cardboard box, they will need to make bigger plastic caps... which take centuries to decompose and are terrible for the environment
pipo94 (5 months ago)
Sure, but let's get rid of the box anyway xD
Francisco Bartl (5 months ago)
Maybe the boxes are used for easy stack and transporting? How can you transport thousands of toothpaste without a box? They all will exploted in a truck...
Rafael Sarres de Almeida (4 months ago)
@Santiago Vecino Reusable calls for reverse logistics, that can easily beat the cost of these very cheap toothpaste support. And without the "reusable" part, these supports mean additional disposable plastic.
Santiago Vecino (4 months ago)
Francisco Bartl , Perhaps they could be transported in reusable supports with holes where to hook the tip of the toothpaste. the same on a supermarket shelf
Rafael Sarres de Almeida (4 months ago)
​@Alan's Theory I would like to know the source of your cost comparison. Some important features that determine the logistic structure for distribution of a good are shelf life, that directly impacts distribution frequency; and its fragility. So, besides oddly shaped, bananas are obviously more fragile and have a way lower shelf life than toothpaste, adding layers of complexity to the logistic structure, and that usually means higher costs. Your statement about the cost is counterintuitive, so I would appreciate to know the source of your information. The other important point about your reply is: "Recognizing problems is easy". I totally agree with this. In fact, it is so easy that one can identify a problem where there is not one. Think about it: If you drop the toothpaste box, the plastic tube will be redesigned, making the cap wider and stronger, because it needs to stand by itself on the supermarket shelf. So maybe your campaign will replace very thin cardboard boxes that decompose in months for additional plastic that can stay hundreds of years in landfills or oceans. Maybe this approach is not a environmentally smart trade-off. And finally, you ask me if I believe that there is no solution but to keep manufacturing and transporting millions of boxes every year. My answer to this question is: I do not know. Maybe there is indeed a better way to package toothpaste, but your campaign is not trying to find a environment-friendlier packaging option. You already made up your mind without any supporting research: boxes are bad and boxless toothpaste brands are better for the environment, so you are telling the world to avoid buying any toothpaste that comes in a box. Maybe you are right, maybe you are wrong. But toothpaste boxes are not a stupid packaging option just because they are not useful to the end consumer. It is way more complex than that. And because I am questioning your campaign does not mean I am not on your side. On the contrary, I am just showing that your campaign can potentially be worse for the environment cause. So, I am on your side being critical. My approach to this box "problem" (it is more a "hypothesis" than a problem) would be different. I would call for research for better packaging options and comparison between the available options before jumping into action and potentially making things worse, wasting more fossil fuels to move boxless toothpaste and leaving thousands of tons of additional plastic waste to our grandchildren, and grand grandchildren, after all, 500 years is a lot of time. That´s my contribution to your goal.
Alan's Theory (5 months ago)
@Rafael Sarres de Almeida No, Banana logistics are way cheaper than toothpaste logistics. if you are really interested in the topic you should definitely get involved, we need critical thinkers like yourself to find solutions to these kinds of problems. Are you an engineer by any chance? We have engineers precisely to solve problems. The people that make the world evolve and develop are the ones that discuss ideas in order to find solutions. Recognizing problems is easy, Having the will to think of solutions and make them happen is the difficult and necessary part. I suggest you join us, we need you on our side, after all, we both won't be here in the future but both of our grandchildren will, no matter what you and I discuss, our grandchildren will have to deal with whatever kind of place we leave for them to live. Think about this, do you truly believe that there is no solution but to keep manufacturing and transporting 900,000,000+ boxes every year? If you can think of even one alternative solution, then don't use your energy thinking why I'm wrong, use it to solve whatever problem you see in my petition so that it actually happens, because you, me and our grandchildren will benefit from it.
Rafael Sarres de Almeida (5 months ago)
@Alan's Theory ​ Alan's Theory And banana logistics are much more expensive than toothpaste boxes logistics and they have more product losses. It is indeed possible to deliver tons toothpaste tubes without boxes or any other odd shaped good, as we proved moving bananas around, but it will certainly be more expensive and result in more product losses. Therefore, it is possible that, without a proper research on the topic, saving resources on the toothpaste boxes will drive a net result of more resources being wasted. Bottom line, your statement that toothpaste boxes are useless beyond the product looks lacks proper foundation. It may be true that the end consumer does not have any use for the box, but it does not mean that the box does not have an important role in the toothpaste logistics that lowers the total cost of the product, saving valuable resources that may offset the boxes environmental costs.
mar frei (5 months ago)
homemade toothpaste: a bit of banana with cinnamon powder, just wonderful
Stickman (5 months ago)
Wonderful for taste?
OhFishyFish (5 months ago)
"Toothpaste" with sugar, what could go wrong.
Gwendolyne Schmetz (5 months ago)
I already went and asked my favorite toothpast-brand to make the change, I hope they'll notice tho! ------> --https://www.facebook.com/DrOrganicBodycare/posts/1857179547743404-- <-------
561ada (5 months ago)
It is very nice idea but the bigger problem is plastic tube. You can recycle paper.... but plastic is plastic..... btw good luck with that :)
Asto Done (3 months ago)
Gwendolyne Schmetz — The boxes are not useless lol they facilitate transportation and reduce fossil fuel emissions. They also reduce the need for a big plastic cap. Look at how big the boxless toothpaste caps are at 1:00 lol it’s a very bad tradeoff. Plastic is a lot harder to decompose than cardboard
561ada (5 months ago)
@Gwendolyne Schmetz Yes I know ..... this world is crazy and selfish.....but there is still beauty in it.....Thanks God :)
Gwendolyne Schmetz (5 months ago)
Yes recycling paper is easier, but they still have to cut down lots of trees for the big demand of paper. Those boxes tho... they are pretty useless :o ;)
Lel 01 (5 months ago)
Keep up the great vids cuz ur awesome
Alan's Theory (4 months ago)
Thank you so much!! I''ll make more!!
Alan's Theory (5 months ago)
Thank you so much!
Thinu Do (5 months ago)
Amazing video, I'm looking foward to seeing next one. Thank you !
Alan's Theory (5 months ago)
Thank you!
Brigitta Matis (5 months ago)
This should be shown to Procter & Gamble, who is producing most of these products. Well made video!
Alan's Theory (5 months ago)
The petition is directed to them

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