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Search results “Product development in strategic planning”
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 217315 Jason Richea
New Product Development Strategic Plan
 
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A satirical look at New Product Development strategy
Views: 15425 Tim Kwazinator
Overview of the Strategic Planning Process
 
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Today's whiteboard video is an overview of the strategic planning process. Instead of going through a bullet-pointed list, we'll do it in the form of an illustration. Watch the video to see an overview of the end-to-end strategic planning process. Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug Download the Essentials Guide to Strategic Planning - https://onstrategyhq.com/product/essentials-guide-to-strategic-planning/ Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen
Views: 76467 virtualstrategist
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
The Ansoff Matrix
 
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The fundamentals of the Ansoff Product/Market Matrix, a tool used to analyse and plan business growth strategies. Includes a worked example. Table of Contents: 00:00 - Introduction to Ansoff Matrix 01:10 - Overview 01:25 - Market Penetration 01:51 - Product Development 02:11 - Market Development 02:47 - Diversification 03:33 - The Ansoff Matrix iTunes • iPod • iPhone 03:34 - Example - Apple iPod 06:06 - Conclusion
Views: 116401 Gavin Brockis
developing an innovation strategy
 
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Professor Joe Tidd identifies the challenges of developing an innovation strategy, and how this is fundamentally different to strategic planning. www.innovation-portal.info
Views: 8958 innovation masters
New Product Development 2 HINDI/URDU
 
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HERE ARE THE LINKS FOR MY ALL VIDEOS YOU MAY LIKE  Links for; MOTIVATIONAL videos (40 + videos) https://www.youtube.com/watch?v=WM3Upd0MeDg&index=19&list=PLU-cxjF-s0HmnD_TYqmkb6VBL6AusSB_Y Basics of ECONOMICS; Micro & Macro (25 + videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HngkQ9xdQ5waYtpEO2MkP-D ECONOMETRICS; An introduction (20 + videos) https://www.youtube.com/watch?v=WNf1DLTRlTo&index=7&list=PLU-cxjF-s0Hk0DOXPqauiHBfRgaFpqYxK&t=0s RESEARCH & THESIS Writing (6 videos) https://www.youtube.com/watch?v=ib7yYggOgpA&t=308s&list=PLU-cxjF-s0HlVJnf2dev1KtoAD3ZljWVg&index=3 OLIGOPOLY & GAME THEORY ( 6 videos) https://www.youtube.com/playlist?list=PLU-cxjF-s0HnlCialpcyfz0O8xminDXja Principles of MARKETING ( 10+ videos) https://www.youtube.com/watch?v=mCAogfEz6bs&t=0s&list=PLU-cxjF-s0HlgTwSl9Xk3bx5z8q7kOD6F&index=12 Management; HRM & STRATEGIC MANAGEMENT ( 6 videos) https://www.youtube.com/watch?v=uO3azOb2icE&t=314s&list=PLU-cxjF-s0Hml7o706eKofZ7D4bXIcJwH&index=6 ========= About KOKAB MANZOOR ========= Kokab Manzoor is Certified Trainer, Speaker & Career Counsellor. He has trained thousands of students & Professionals about Leadership & Management skills, Motivation, Personality Grooming, Career selection and about variety of other life skills. Has a sound understanding of needed traits for workplace success and a strong ability to train employees in improving those characteristics. Follow me www.Youtube.com/kokabmanzoor www.Facebook.com/kokabmanzoor19 [email protected] http://kokabmanzoor1.blogspot.com/
Views: 535 Kokab Manzoor
3 Minute Product Manager: Strategy Development
 
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Guidance for product managers to develop a product group strategy. This discussion focuses on the use of "strategy diamonds" to set a framework for strategy design.
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
6 steps of marketing planning
 
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These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes. Have a look at my webinars concerning these models: Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 36677 Pepijn Schoemaker
Distribution Strategy - An Introduction
 
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An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 111269 Tine Wade
Strategic Project Management
 
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Why do so many startups fail? Why are there startup eco-systems? Looking deeper, the one thing that will move needle on startup success is focused execution. We mined our experience in new product development and learnings from thought leaders in lean startup. From this study Entroids – the strategic product development platform was born. Strategic project management is continuously aligning team actions to the most important strategic needs. We developed the THINK-PLAN-DO framework for executing what is important rather than chasing urgent fires. We set out to build Entroids the only strategic project management platform for technology and hardware product development. Vijay is the planner and a fiery task master, Chandra is the creative thinker and dreamer. Entroids was not a reality until we roped in Vamsi, the stoic IT genius. THINK-PLAN-DO is a powerful platform for focused product development and project execution. But we like to take it further with analytics and intelligence to become the GPS for your startup execution.
Views: 1045 Entroids
√ Operations Strategies: Product design and development | Busines Studies
 
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#iitutor #BusinessStudies #ProductDesign https://www.iitutor.com Product design and development. It is important that businesses are looking forward. Although their core product may be popular with customers at the moment, this may not always be the case. Businesses must constantly upgrade their designs and products. During the product design and development steps, the following needs to be considered: Quality, Supply chain management, Capacity management and Cost. Product utility: The usefulness and value that a product has according to the consumer. The consumers perception of a product is very important at all stages. Service design and development: Services are very different from goods! How? They are intangible. Production and consumption occurs at the same time. When designing new or improved services the following needs to be considered: Explicit service? Implicit service? Will goods be required? Cost? Sometimes, services require goods. For example: Doctors need bandages. Cooks need food, Teachers need stationary. Often new technology can improve the service provided. Example: Robotic doctor.
Views: 6358 iitutor.com
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 717831 London Business Forum
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 313690 ThoughtCatalyst
The Art of Building a Roadmap - Atlassian Summit 2016
 
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Sherif Mansour Principal Product Manager, Atlassian The process of defining a roadmap is arguably one of the most difficult but important things a product manager has to do. Far too often roadmaps are built without the complete picture in mind, without the right timing, in silos, or are misdirected. How then can we ensure we’re doing it right? Is there really such a thing as an agile roadmap? This talk will draw from lessons learnt building product to provide practical tips and techniques enabling you to understand roadmap inputs, plan with different perspectives in mind, optimise for learning, communicate and set roadmap goals as well as find agility when the landscape around you changes. Products covered: Confluence
Views: 60939 Atlassian
New Product development strategy powtoon semifinal
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 202 Daisy Encallado
3 Minute Product Manager: New Product Launch
 
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Guidance for product managers to create impactful introductions for their new products and services.
How to Create a Go To Market Sales Strategy
 
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In this video, we will show you how to create a Go To Market Sales Strategy and Territory Growth Plan that is customized to your fit your company's needs. This is meant for any small to medium-sized business. Even companies with only 1 employee!
The Product Development Process
 
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This video walks the viewer through the product development process, which begins with an idea and culminates with the product launch. Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.Edspira.com To like us on Facebook, visit https://www.facebook.com/Edspira Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com To follow Michael on Facebook, visit https://facebook.com/Prof.Michael.McLaughlin To follow Michael on Twitter, visit https://twitter.com/Prof_McLaughlin
Views: 14723 Edspira
How to Develop Key Performance Indicators
 
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Your Key Performance Indicators are the vehicle to tell the story of your organization’s strategic performance. Learn how to develop your Key Performance Indicators to manage the performance of your strategic plan. Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug Download a FREE Complete Guide to Strategic Planning - http://onstrategyhq.com/complete-strategy-guide/ Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen
Views: 131847 virtualstrategist
Business Strategy: Ansoff Matrix
 
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Learn more about Ansoff's Matrix at the free tutor2u website: https://www.tutor2u.net/business/reference?q=ansoff+matrix The classic Ansoff Matrix is introduced in this short revision video.
Views: 129256 tutor2u
Marketing Plan Sample - 5 Simple Steps to Market Any Business
 
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Marketing Plan Sample https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-marketing-plan-sample Mоѕt Pорulаr Marketing Plan Sample: Imроrtаnt Cоmроnеntѕ In оrdеr fоr уоur buѕіnеѕѕ tо ѕuссееd, уоu nееd tо mаrkеt your product іn the mоѕt еffесtіvе wау роѕѕіblе. But before thіѕ саn bе done, you will nееd a vеrу іmроrtаnt mаrkеtіng tооl іn thе fоrm of thе mоѕt popular mаrkеtіng рlаn ѕаmрlе. While mаnу business еxреrtѕ саn еаѕіlу рrоvіdе уоu wіth thіѕ, іt is ѕtіll уоur responsibility to know thе соmроnеntѕ оf thе most рорulаr mаrkеtіng рlаn sample. Sо, here thеу are: Thіѕ іѕ probably one оf thе mоѕt іmроrtаnt components оf a mаrkеtіng sample рlаn as it dictates hоw уоu wіll start wіth уоur рlаn. Mаkе sure that thе most рорulаr mаrkеtіng ѕаmрlе рlаn thаt уоu have chosen contains уоur tаrgеt market and іt ѕhоuld be аѕ dеtаіlеd as роѕѕіblе. If you have a rеѕtаurаnt business, іt іѕ a must that the mаrkеtіng sample plan states thе сuѕtоmеrѕ you аrе аіmіng fоr. Yоu саn tаrgеt fаmіlіеѕ wіth kіdѕ, couples, оr tееnаgеrѕ. Thе Fосuѕ оf Yоur Prоduсt in your Marketing Plan Sample Onсе you hаvе already ѕеt thе fосuѕ оf your market, іt іѕ nоw time tо dеtеrmіnе the focus оf уоur рrоduсt. For еxаmрlе, you wаnt tо fосuѕ оn fаmіlіеѕ with kids, thеn, it іѕ a must that уоu mаkе your menu affordable and you need to serve thеm ԛuісklу. So the first two steps of your marketing plan sample involve Identifying your product Benefits and Identifying your target audience. Marketing Plan Sample Dеtаіlѕ аnd Stаtіѕtісѕ After you hаvе successfully determined thе focus of уоur mаrkеt аnd thе focus of your рrоduсt, you саn nоw bасk it up wіth dеtаіlѕ аnd statistics. Mаnу mаrkеtіng ѕаmрlе рlаnѕ will deceive you wіth thеіr flоwеrу wоrdѕ, but іt іѕ іmроrtаnt thаt you gо bу thе mоѕt рорulаr mаrkеtіng plan ѕаmрlе ѕо thаt уоu can be assured оf gооd rеѕultѕ. It muѕt contain сеrtаіn рrоgrаmѕ, tасtісѕ аnd dеtаіlѕ, including ѕоmе ѕtаtіѕtісѕ оn hоw уоur рrоduсtѕ аrе fаrіng іn thе mаrkеt. Yоur marketing ѕаmрlе plan muѕt соntаіn rеturn vіѕіtѕ, сuѕtоmеr reviews, dіnnеrѕ ѕеrvеd аnd mаrkеtіng mеѕѕаgе, аmоng оthеrѕ. Revisions to your Marketing Plan Sample Starting a buѕіnеѕѕ is nоt a ѕіmрlе сhоrе аѕ it rеԛuіrеѕ соmрlеtе dеdісаtіоn аnd оf соurѕе, саріtаl whісh is your hаrd-еаrnеd mоnеу. And ѕо, іt іѕ a muѕt that you rigorously gо thrоugh your mаrkеtіng рlаn ѕаmрlе before finally implementing іt. You need tо rеvіеw and rеvіѕе your marketing plan sample. You nееd tо mеаѕurе results and track реrfоrmаnсе. In thіѕ wау, уоu саn еnѕurе the еffесtіvеnеѕѕ оf thе mоѕt рорulаr marketing рlаn ѕаmрlе that уоu hаvе uѕеd. When уоu believe that еvеrуthіng іѕ nоw good tо go, уоu can аlrеаdу рrераrе fоr the opening of your business. Be sure to continue your research on an effective marketing plan sample http://www.youtube.com/watch?v=mjrguLMxIf0
Views: 370836 Tyson Zahner
Corporate Level Strategy
 
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Today we're focused on corporate-level strategy, answering the question, "Where we play and how will we win?". Watch our whiteboard session to understand the different types of strategies you can develop and how you can successfully implement them. Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug Download the Essentials Guide to Strategic Planning - https://onstrategyhq.com/product/essentials-guide-to-strategic-planning/ Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen
Views: 40687 virtualstrategist
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1589133 Brian Tracy
Strategic Planning for Destination Development & Marketing
 
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Subject:Hotel & Tourism Management Paper: Destination Management
Views: 182 Vidya-mitra
7 Steps To Product Launch Marketing Success
 
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http://www.prolaunchmanager.com/whats-in-it-for-you You owe it to yourself to make sure that your new product launch is a ballistic missile not a bottle rocket. Rory Ramsden, a Jeff Walker trained product launch manager, will help you to achieve the maximum ROI on your new product launch. He'll put together the product launch team, devise your product launch marketing strategy, tactical planning and pilot your entire launch.
Views: 88733 Rory Ramsden
How To Create a Business Growth Strategy | Dan Martell
 
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Are you frustrated with where you’re at in your business? In this video, I want to teach you how to execute your business growth and get in touch with your mission. Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell “Never begin the day until it is finished on paper.” ~ Jim Rohn (click to tweet) That quote cuts through the noise and sets the foundation for everything else in business. If you want to grow your business, you need a goal, a strategy and a way to review and monitor your progress. It’s a rhythm for success. That’s what I want to teach you today. Probably the easiest way to plan, schedule and manage your business growth… even if you’ve failed to follow through on every new productivity hack, system or planner you swore would be “the one”. No crazy fancy spreadsheets... just a simple paper and a pen and a few calendar entries with a simple game plan. Your business growth is waiting for you in this video. At a high level, the strategy looks like this... 1. Have a vision 2. Set a high-level 3 year plan 3. Define a detailed 12 month schedule 4. Review quarterly 5. Meet weekly 6. Connect daily In the video I dive deeper into each, and how to design and manage them for maximal “stickability” and momentum. But here’s the high level process… Start big picture then work your way down to higher fidelity of what’s planned for the near term. Leave me a comment with some of your big plans / outcomes for this year? What are you gunning for? What gets you excited!? Can’t wait to read your replies. Dan “big to small picture” Martell Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/Rjv0nNXJjKs ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 6373 Dan Martell
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1425226 Evan Carmichael
Product Development Strategy Scorecard
 
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A template to document your objectives, initiatives, measures, and targets for the next 12-18 months. Download our free Product Development Strategy Methodology to see how this tool functions as part of a product development process. Get this template @ http://www.demandmetric.com/content/product-development-strategy-scorecard
Views: 259 Demand Metric
New Product Development Strategies: Lead Users - Strategy Saturdays
 
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I discuss the importance of users in new product development strategy. We often think of new product development in terms of a very linear process. However, this is not really the case. Instead, new product development occurs through a trial and error process with getting feedback from users. You first get some insight from users, then you develop a rough prototype, and then you keep iterating based on how the users react to this prototype. Why is this important to new product development strategy? What you’re trying to do is capture both your idea and see how you can get it to fit within the constraints of the market. From my perspective, this makes it is important for the new product development process to: 1. To go slow and reduce the amount of debt you take in a business. 2. Have slack resources to continuously iterate beyond your initial prototype. 3. Find the right audience for your product. 4. Relentlessly push forward until the new product fits with the market. Check out: What Are Transaction Costs And Why Are They Important To Business? Strategy Saturdays https://youtu.be/CGYUaRtiK0Y Advantages And Disadvantages Of Strategic Planning In Business - Strategy Saturdays https://youtu.be/6Uk19pSxZ_0 What Every Business Needs To Be Successful. And, Most People Won’t Do This - Strategy Saturdays https://youtu.be/3jy91dt0qL8 Anchoring And Adjustment Heuristic Example In Income Tax Returns – Strategy Saturdays https://youtu.be/EXcDRCbf6VY What Is Corporate Level Strategy And Why Is It Important? - Strategy Saturday https://youtu.be/cR5XP_D-Nhg What Is A Competitive Advantage?: Steve Jobs, Apple, and Nondecomposable Design - Strategy Saturday https://youtu.be/QmL4FJ57EQ4 What Is The Role Of Luck In Success And Good Fortune In Business? - Strategy Saturday https://youtu.be/BMfhtIgIZz0 Centralized Vs Decentralized Organizations: Problem Solving & Decision-Making - Strategy Saturday https://youtu.be/WcL2DVAte3g ************** David Maslach is a research professor of entrepreneurship, innovation, and business strategy, I discuss topics, such as behavioral science, strategy, innovation, and entrepreneurship, and apply these to my new peer proofreading and editing platform. Topics include the sharing economy, altruism, investing in technology, starting a business, and bounded rationality. My favorite videos pertain to incentives, goal setting, and learning from failure to drive behaviors such as weight loss, stopping telemarketers, creating novel technologies, and creating new movements. https://r3ciprocity.com: Peer proofreading and editing platform A new platform where you can earn credits by editing other people's documents. Use these credits to have your own work edited. If you do a good enough job, you can convert these credits to money. The goal of the platform is to get people to 'pay it forward' and help other people out by creating incentives for people to give back. Check out https://www.r3ciprocity.com Please subscribe to the Youtube channel: https://www.youtube.com/channel/UC5spxk7bNDMGPSHjW_8ndZA
Views: 190 r3ciprocity Team
What is a Marketing Plan? | How to Create a Marketing Plan
 
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5 Steps to Create a Marketing Plan A good marketing plan spells out all the tools and tactics you’ll use to achieve your sales goals. Let’s see how we can create an effective marketing plan that works best. 1. Situation Analysis- This section defines your company and its products or services. Make a brief overview of your company’s strengths, weaknesses, opportunities and threats. 2. Describe your target audience Develop a simple profile of your prospective customers. You can describe prospects in terms of demographics—age, sex, family composition. It will help in media and public relations campaigns. 3. List your marketing goals What do you want your marketing plan to achieve? Make a short list of goals and keep checking it what you have achieved and what you’ll have to achieve. 4. Develop the marketing communications strategies and tactics It’s time to detail the tactics you’ll use to accomplish your goals. For tactics section, outline your primary marketing strategies, then include a variety of tactics you’ll use. 5. Set your marketing budget Marketing is absolutely essential to the success of your business. You’ll need to devote a percentage of projected gross sales to your annual marketing budget. Tags : Marketing Plan: How to Get Started, 5 Simple Steps to Marketing plan for Any Business How to Create a Marketing Plan Marketing Planning Process How To Make a Marketing Plan 5 Principles of Marketing Strategy How to Create a Marketing Plan - A Step by Step Guide How to Write a Strategic Marketing Plan Small Business Marketing : Creating a Marketing Plan importance of marketing plan What is a Marketing Plan? How to Create an Effective Business Marketing Plan Developing a marketing plan What Is a Marketing Plan and Its benifits?
Views: 19905 Weekly Marketing Tips
7 Key Steps to Planning and Launching a Successful Marketing Campaign
 
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Planning and launching a successful marketing campaign can be quite the daunting challenge! These 7 steps will help you create the most effective campaign possible, while avoiding pitfalls along the way. Step #1 - Begin with the end in mind Identify your goals Analyse your business Step #2 - Set your time-frame What is your best case and worst case scenario? Don’t lock yourself into unreasonable time frames that will reduce your success because you rush Step #3 - Identify your milestones How will you define success? Step #4 - Plan your budget What should you spend? What is your competition doing? Will your budget get you where you’re going? Step #5 - Choose your channels What channels should you appear on? Where are your customers? What platforms do you need? Step #6 - Execute your plan Launch! Step #7 - Optimize your results Use data and analytics to optimize your campaigns for the best results Following these 7 steps will help you create your best chance of launching a successful campaign right out of the gate. What are your favorite marketing planning tips? Feel free to leave them below! #digitalmarketing #marketingcampaign #marketingstrategy --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 24910 Marketing 360
IoT Product Management and Strategy - Inside Telecom Careers Episode 11
 
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In this week’s episode of Inside Telecom Careers, we will cover the latest news and trends impacting the workforce, while also hearing from an industry executive, who is responsible for a $1 billion line of consumer products, about the challenges of launching IoT products and services. Host Karla Macias and RCR Wireless News CEO and Editorial Director Jeff Mucci are joined by Frank Hanzlik to gain insight into launching consumer IoT products and services, as well as highlight key components to having a career in this field. Hanzlik has had a successful career in both mobility and consumer electronics hardware with tenures as the CEO of Wi-Fi Alliance and the executive director of consumer product strategy at Dell. Mucci recounts topical stories including: • Sprint investing another $150 million in Chicago • HP cutting down on workforce by asking employees to become contractors or lose their jobs • Verizon is in hot water for not taking Connect America Funds Learn why we are finally starting to see a slowdown of the Chinese economy and how that will impact U.S. Consumers and other global markets. Hanzlik also touches on the trends and challenges that he has seen in launching IoT products and services in his career, and explains his personal background in product development, planning and strategy. Later on in the show, Hanzlik gives his insight on skills and experience needed to land a career as a senior product manager, as we compare it to a position listed on an AT&T employment website. This episode of Inside Telecom Careers is brought to you by Nexius.
Views: 10043 RCR Wireless News
3 Steps Process of Strategy Development Process (SDP)
 
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A former Broker and Radio Executive, CEO and Founder, Anthony Johnson is responsible for the eLearning website HBCU Elite (http://hubcuelite.com). The purpose of the website is to raise the graduation and retention rates of HBCUs. As a entrepreneur and business professional, AJ's client's list have included Apple Co., Wrigley's, and Arista. AJ specializes in the product innovation, strategic management and market positioning, brand sustainability,media placement, and SEO planning. AJ is a graduate of Texas Southern University and Boston University's Graduate Program in International Marketing Management (2013).
Views: 3302 HBCUElite
Creative Direction, Brand Building, Product Management, Strategic Planning and Business Development
 
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11 years of experience with Specialization in Brand Building, Product Management, Strategic Planning, Creative Direction and Business Development across International platform and PAN, and overall profitability of the Brands and Cluster. Launched successful International brands from scratch. Reputation for realizing projected turnover through identifying business opportunities and convert the same, in to profitable business. Data acquirement, Environment, Market, Competitor – Analysis, Intelligence, Forecast - Marketing Strategy. Creative Direction – Forecast, Design, Development, Branding, Packaging, Organic and Media Management. Product Management – Forecast, Road Map, Sourcing, Pricing, product development, portfolio expansion. Appreciated experience in Print, Visual & Audio Content Development from Concept to final production. Extensive working knowledge & exposure in Fashion & Life style Products for more info : www.arunkubendran.com
Views: 42 Arun Kubendran
Marketing Plan: How to Get Started
 
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Marketing plans can seem daunting when you don't know where to start. This video is the first in a series to help you beat writer's block and begin your marketing project or initiative. To download the slides and some resources mentioned in the video, visit http://www.sophia.org/starting-your-marketing-plan-tutorial?playlist=principles-of-marketing
Views: 362519 Soma Datta
Developing Supply Chain Strategy with USD School of Business Professor of Supply Chain Simon Croom
 
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What is ‘supply chain strategy’ and how can organizations frame their decisions? In this video tutorial, Dr. Simon Croom, professor of supply chain management and former executive director of the USD Supply Chain Management Institute, explains how markets need to be segmented from a supply chain management perspective, how identifying priorities is needed to drive strategies, and the connection between those strategic priorities and the operational tasks in managing the sourcing, production and fulfillment to each target market segment.
Views: 31708 USD School of Business
Principles of Good Strategic Portfolio Management
 
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Strategic portfolio management differs greatly from "operational" portfolio management. It concentrates on selecting the best projects to develop, prioritizing allocation of resources, and on producing the highest possible economic value throughout the development process. Decision making is complicated by risks and uncertainty around technical, timing, cost and commercialization. Stemming from decision analysis, coupled with the need to cope with the real world, processes and tools have steadily developed to support quality decision making around R&D, New Product Development and Innovation strategic portfolio management. During this webinar, David Matheson, President and CEO of SmartOrg, draws on his considerable experience helping companies create value from their strategic portfolios, highlighting the "Top Four Must-Do Areas of Innovation Practice" that can drive the value of your project/product portfolio. Want more from SmartOrg? Check out our website: http://www.smartorg.com Follow us on Twitter: https://twitter.com/smartorginc Join our LinkedIn page: https://www.linkedin.com/company/smartorg
Views: 23899 SmartOrgInc
Strategy development
 
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Product Management 101 is an overview of the work of product management - from market intelligence and strategy to new product development. The course has been designed for product managers with 0-5 years of experience, and through a series of lectures we will share industry best practices that span the spectrum of product management work. We will follow this later with Product Management 102, which will focus on lifecycle management, i.e. managing an in-market product or service. https://goo.gl/O1pacN
Views: 838 CHANGE LIFE
Best Practices for Creating a Sales Strategy
 
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On this episode of SBI Sales and Marketing video podcast, we focus on developing your sales strategy for this coming year. Visit http://bit.ly/GoSBI to learn more about SBI. 00:33 Introducing today’s guest and the basics of strategy development 02:44 Collecting market research as a base for your strategy 05:09 Why it is vital to include your corporate strategy in your planning 09:27 Understanding your product strategy and its importance 11:52 Creating sales strategies around customer needs, not products 14:54 Aligning sales strategy with your marketing strategy 17:26 How to align your team with sales enablement 20:07 The importance of a comprehensive talent strategy 27:11 Today’s takeaways for building your sales strategy 30:32 Wrap up and next steps to make your number SBI Sales and Marketing Video Podcast Episode Summary Greg Alexander, the CEO of SBI and host of SBI Sales and Marketing video podcast, spoke with Vincent Gatti, VP of sales at ITsavvy, who is a national leader of integrated IT products and solutions. We discuss best practices for creating a sales strategy, a part of our 6-step revenue growth methodology. When developing sales strategies, some of the most important steps require alignment between multiple departments within the company. An effective strategy begins with collecting market research, which maps out competitors’ product strategies and highlights areas of differentiation for your sales strategy. Then, with a strong corporate strategy, the market research will help you craft next year’s sales goals. Finally, the product strategy will ensure your sales strategy is well-rounded. In order to complete your sales strategy, you must be aligned with your company’s marketing strategy to ensure the marketing budget will drive demand for your products. Then sales enablement will focus your employees on customer-driven sales strategies, instead of a product-driven strategy. Ready to Make Your Number? If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016 report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/contact‐us/.
Views: 3139 SBI TV
6 Tips for Running a Strategic Planning Workshop
 
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Spark's MD George Liacos sits down to talk about the common pitfalls leaders stumble over when facilitating their strategic planning workshop. Don't waste another session!
Views: 13333 Spark Strategy
The 4 Business Growth Strategies
 
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The 4 Business Growth Strategies To learn more, visit my website at http://www.antheahorvat.com/ So in this video, I want to share with you the four different business growth strategies you can choose to implement in your business. We call it the Ansoff model. So basically the choices for you are, if you want to grow your business, are you going to find more Betty and Bobs in order to sell your product or service to? We call this a market penetration strategy. The second choice that you have is a market development strategy. This is where you take your product or service and whoever you’re selling it to right now, you go and develop new markets in order to sell your products and services. Now, those markets could be new niches for you to go into, or they could be new geographical areas for you to move into. It doesn’t matter. We call that a market development strategy. The third option, the one that most of my entrepreneur clients like to pursue, is the product development strategy. Product development strategy involves developing new products and services for you to sell to clients that you already have. And the final one we call diversification. That’s a lot like starting a new business. It’s where you develop new products and services for new markets. So, which one should you choose for your business? I say to my clients, why don’t you think in a three-month block because three months right now is a really long time, and why don’t you focus on just one of those strategies? That’s right, just one of those strategies. Which one should you choose? Well, the place to start is to do a swat analysis on your business. Go through your strengths. Go through your weaknesses, then the things internal, the things that you can change in your business, the things that you do well, and the places in your business where you have little hold, the things that you don’t do quite so well. Go through your strengths and weaknesses. You want to have great clarity about your strengths in particular. The second thing you need to do is look outside of your business. Look at what’s happening in the world. Look at what’s happening in your marketplace. Look at what’s happening with your competitors. And look for opportunities. You want to match your strengths to the greatest opportunities available to you, and then pick which of those strategies is going to work best for you, and then focus. Focus, focus, focus! I know you’re an entrepreneur. I know you like to create, but I also know that you like to have money in the bank account. So the key to you is to pick the strategy that’s going to work the fastest for you. It might not be the most exciting right now, but it’s going to be the most profitable. So, choose your strategy and focus for the next three months. As always you may find all of my videos on my YouTube channel at https://www.youtube.com/channel/UC7DLcGQ6MgCCmi8F9WZg9JQ You can SUBSCRIBE to my channel by clicking here: http://www.youtube.com/subscription_center?add_user=antheamoffat
Views: 11758 Anthea Horvat
Business strategy - SWOT analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 73921 365 Careers
कैसे खिंचा चला आता है Customer! | 7 Marketing Strategies | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra Talks about 7 Marketing Strategies through which your customer will come to you. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Lecture 8: Market development strategies
 
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MKT340 Strategic Marketing Management
Views: 723 Steven D'Alessandro
Woody Wade: "Scenario Planning" - Thinking Differently about Future Innovation
 
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Please visit http://e.globis.jp/ Professional Seminar: "Scenario Planning" - Thinking Differently about Future Innovation (and Real-World Applications) Speaker: Mr. Woody Wade, Principal, Wade & Company Time and Date: 19:00-21:00, Wednesday, May 21, 2014 Venue: GLOBIS Tokyo Campus, Japan Language: English Duration: 1:18:13 Event Outline Today's globally intertwined, fast-moving world is filled with uncertainty. One thing that is certain is that the future will be very different from the present and impossible to "predict." That is precisely why it has become ever so more important to identify and prepare for "potential" changes in the global, long-term business environment. Enter scenario planning. Today every organization must build its capacity to anticipate for long-term, "multiple different futures," and prepare its strategy accordingly. Effective scenario planning is essential not only for product development and marketing, but also for effective innovation and leadership to consistently create value. GLOBIS welcomed Mr. Woody Wade, the author of SCENARIO PLANNING: A Field Guide to the Future and a renowned strategic consultant and practitioner of the subject. Using examples based on his vast experiences, Mr. Wade spoke on the process of how to construct possible future scenarios and plan accordingly, with an emphasis on applying the methodology on innovation or innovativeness. He was joined by Tomoya Nakamura, Dean at GLOBIS University, who has been using scenario planning with major corporations in Japan. They engaged in an insightful dialogue on the subject's implication on innovation and organizational leadership, including cases in which scenario planning has been applied in the real world. Guest Speaker Mr. Woody Wade Principal, Wade & Company Mr. Woody Wade heads Wade & Co., a management consultancy focused on business foresight, and frequently speaks on the topic of future trends. With an MBA from Harvard Business School, he has more than thirty years of business experience, specifically in international marketing and strategy development. He has worked for two Swiss private banks; served as a member of the executive board of the Geneva-based World Economic Forum; and was the marketing director of the world-renowned Ecole Hôtelière de Lausanne. Dialogue Partner Tomoya Nakamura Dean, MBA Programs, GLOBIS University Mr. Nakamura joined Marubeni Corporation and while seconded to Advantage Partners, worked on the reorganizations of invested companies. As General Manager of Fuji Machinery Mfg. & Electronics Corporation, he contributed in the rapid reorganization of the company. As Senior Managing Director at Sun-Life Corporation, he introduced a progressive ESOP for more than 250 employees, including part-time workers. At GLOBIS, Mr. Nakamura is in charge of the English MBA Program. Mr. Nakamura teaches subjects in the leadership area and has conducted various global training programs to GLOBIS' corporate clients. Mr. Nakamura also writes a column, "Ki and Management" periodically at GLOBIS.JP.
Views: 16135 GLOBIS知見録
3 Minute Product Manager: Long-term Product Roadmaps
 
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Guidance for product managers on how to create long-term, multi-generational roadmaps for your product or service.
Ansoff Growth Matrix Strategic Management UGC NET MANAGEMENT & COMMERCE  PAPER II & III
 
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#UGC #NET #MANAGEMENT #COMMERCE #CBSE #MBA #BBA #TUTORIALS #Hindi Growth Strategy :- It refer to strategic plan formulated and implemented for expanding firm's business operations such as growth objectives in terms of sales revenue, market share etc. Here the rate of growth under this strategy is much faster and higher as compared to past years owing to additw operational efficiency. An organization can pursue a number of different strategies depending upon the level of risk they are prepared tp take, their resources & capabilities and their management expertise. The organization might choose to direct its energies to internal growth strategies or it may seek to diversify into other business. 1. MARKET PENETRATION :- An organization seeks to increase the market share in its existing market by utilizing its existing products. The aim is to attract new customers & to increase existing customers by increasing their usage of the product or service. Organization rely on existing resources and capabilities therefore, relatively having lower risk. To achieve market Penetration the org will usually improve its product quality and level of service. 2. MARKET DEVELOPMENT :- it includes entering new markets but with existing products with slight modification to ensure that it fits the new market in a better way. This may be done by targeting new market segment and new geographical areas or by devising ( creating ) new uses for its existing products. Org will have extensive knowledge of its products and having some experience of markets too this will increase some level of risk. 3. PRODUCT DEVELOPMENT :- Includes developing new products for your existing market. The ability to innovate is key crucial in developing products for rapidly changing customer markets. This strategy is necessary where org are faced with shorter product life cycle (PLC). Industries like cusumer electronics and computer software, org have to continously focus on developing new products to maintain and grow their market share & keep competitors on the defensive mode. 4. DIVERSIFICATION STRATEGY:- entering into new markets with new product. Concentric Diversification- When a firm enters into some business which is related with it's present business in terms of Technology, Marketing or both. Ex. Nestle had added 'tomato ketchup' & 'Maggie Noodles' to it's range of baby food. Conglomerate Diversification- In this growth Strategy, a firm enters into business which is unrelated to its business both in terma of Technology and Marketing. Ex. A textile firm diversify intp cement industry.
Views: 1450 Akka Classes