Michael Costello designs stunningly beautiful, ethereal clothing with intricate details that take hours and hours to complete, and they are priced accordingly. So what's a girl to do if she has Costello dreams but only a fraction of the budget? That's a problem Michael has been trying to solve for years. The answer comes in the fifth episode of his series, Fashion Designed via a partnership with a popular web store, allowing him to offer simplified versions of his designs at a much lower price point.
"A lot of them are over the top," Michael says in describing the fashions his labor of love produces. "They're embellished, there's beadwork, there's horsehair, there's tulle, organza — gorgeous, stunning pieces. A lot of the women don't necessarily have the budget to get an entire couture gown made by us. So we decided to take a friendly approach to that and hit the market that we've been missing for all these years."
"We get thousands of emails and customers asking us, ‘Are you ever going to come up with a line that has that signature flair of Michael Costello, but for more affordable pieces, more affordable price points? Do you have anything under $500? You have anything under $200?' And we were never able to hit that market because of our relationships with the places we do business with, because of our overhead and everything."
But that all changed when he figured out a way to marry his distinctive designs with a retailer who could help produce them at a lower cost and get them into the hands of the masses.
"We decided to partner up with a company called Revolve, which is one of the largest women's ecommerce sites for not just fast fashion, but great fashion — quality fashion. Cocktail dresses, ready-to-wear dresses, pencil skirts, tops, blouses, jeans, shoes, everything."
The line is instantly recognizable: mini dresses with long, open sleeves; gowns with plunging necklines and high leg slits; waist cutouts; jumpsuits as formalwear; and beautiful draping. They're signatures of his style and are now available at a fraction of the price his couture line garners, including a wedding gown for less than $1000.
With his Revolve line, he has expanded his reach beyond his typical couture customer to a more typical Project Runway or Instagram fan.
"For me, it was more about finding a way to give these women a piece of Michael Costello. They love the brand. They've seen and witnessed our evolution through not just Project Runway but through all of our success. And we want to be able to be a company that has something to offer everyone, whatever your price point is."
The line itself is not just evening wear, but also includes items you could wear to the office.
"Jackets, crop tops, high-waisted jeans...the perfect little black dress, cocktail dresses in a huge range of colors, sizes and styles," Michael rattles off. "You can get a complete look for under $300 that you can totally mix and match what pieces that you already have in your existing wardrobe. We're even launching a line of swimsuits. So Revolve is definitely one of the websites that you can go to and find pieces that are not only gonna work in your everyday wardrobe, but pieces that are going to be great quality that are affordable that you can mix and match with other things, too."
Some of our favorite pieces include the Paris gown, the Evon jumpsuit, the Austen romper, the Bradley maxi, the Philip midi, the Bella romper and the Tavi bodysuit. Many of these are direct translations of his couture items at a heavily discounted price point.
In addition to the new swimsuit line, Michael recently launched menswear and has a eyewear line coming soon.
Of course, you can still get your beautifully manicured hands on his original couture line. Some is available on his website or you can pop into his Los Angeles boutique and bridal lounge. Custom gowns there range from $1200 to $60,000.
Read the full articles and watch the entire series on https://grateful.co/
Connect with us on social
Visit https://grateful.co/ for more