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Top 15 Best Global Brands Ranking (2000-2018)
 
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The ranking video compare Top 15 Best Global Brands since 2000. It comparing brand value calculated by Interbrand. Datasource: https://www.interbrand.com/ Method: https://www.interbrand.com/best-brands/best-global-brands/methodology/ Music: Thatched Villagers Kevin MacLeod (incompetech.com) Five Armies Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
Views: 7083783 TheRankings
What is GLOBAL MARKETING? What does GLOBAL MARKETING mean? GLOBAL MARKETING meaning & explanation
 
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✪✪✪✪✪ WANT VIDEO LIKE THIS ONE? ORDER IT HERE FROM INDUSTRY EXPERTS - http://bit.ly/2Uxpg5X ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is GLOBAL MARKETING? What does GLOBAL MARKETING mean? GLOBAL MARKETING meaning - GLOBAL MARKETING definition - GLOBAL MARKETING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Global marketing is a firm's ability to market to almost all countries on the planet. With extensive reach, the need for a firm's product or services is established. The global firm retains the capability, reach, knowledge, staff, skills, insights, and expertise to deliver value to customers worldwide. The firm understands the requirement to service customers locally with global standard solutions or products, and localizes that product as required to maintain an optimal balance of cost, efficiency, customization and localization in a control-customization continuum to best meet local, national and global requirements to position itself against or with competitors, partners, alliances, substitutes and defend against new global and local market entrants per country, region or city. The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way. The firm also needs to understand, research, measure and develop loyalty for its brand and global brand equity (stay on brand) for the long term. At this level, global marketing and global branding are integrated. Branding involves a structured process of analyzing "soft" assets and "hard" assets of a firm's resources. The strategic analysis and development of a brand includes customer analysis (trends, motivation, unmet needs, segmentation), competitive analysis (brand image/brand identity, strengths, strategies, vulnerabilities), and self-analysis (existing brand image, brand heritage, strengths/capabilities, organizational values). Further, Global brand identity development is the process establishing brands of products, the firm, and services locally and worldwide with consideration for scope, product attributes, quality/value, uses, users and country of origin; organizational attributes (local vs. global); personality attributes (genuine, energetic, rugged, elegant) and brand customer relationships (friend, adviser, influencer, trusted source); and importantly symbols, trademarks metaphors, imagery, mood, photography and the company's brand heritage. In establishing a global brand, the brand proposition (functional benefits, emotional benefits and self-expressive benefits are identified, localized and streamlined to be consistent with a local, national, international and global point of view. The brand developed needs to be credible. A global marketing and branding implementation system distributes marketing assets (website, social media, Google PPC, PDFs, sales collateral, press junkets, kits, product samples, news releases, local mini-sites, flyers, posters, alliance and partner materials), affiliate programs and materials, internal communications, newsletters, investor materials, event promotions and trade shows to deliver an integrated, comprehensive and focused communication, access and value to the customers, that can be tracked to build loyalty, case studies and further establish the company's global marketing and brand footprint.
Views: 18348 The Audiopedia
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 404419 ThoughtCatalyst
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1468707 Evan Carmichael
Brand Manager - FMCG | Job Snapshot
 
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One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 65708 Profession Choice
The greatest TED Talk ever sold - Morgan Spurlock
 
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Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4304093 TED-Ed
How Starbucks Became An $80B Business
 
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In its 47-year history, Starbucks has transformed from a single coffee bean store in Seattle to a 30,000 cafe international coffee power house. But massive expansion hasn't come without growing pains. It's no secret that Starbucks has been struggling to get U.S. customers to frequent its cafes more often. While sales have been positive, the number of customer visits continues to stagnate. Same-store sales, a key metric in the restaurant industry, have dwindled over the last 12 months as competition heated up and customers were uninspired by some of Starbucks' limited-time offerings. While comparable-store sales exceeded expectations in the fourth quarter that ended Sept. 30, rising 4 percent, much of that was due Starbucks charging more for its lattes. Under the careful watch of Howard Schultz, Starbucks pursued a strategy of aggressive expansion in the late '80s and early '90s. By the time the company went public in 1992, it had 165 stores. Four years later, Starbucks opened its 1,000th location, including international cafes in Japan and Singapore. Growth was so rapid that, just two years later, Starbucks opened its 2,000th cafe. While unit expansion helped boost sales throughout the last two decades — Starbucks has had positive same-store sales growth since 2010 — the company has now spread itself too thin. With more than 14,000 locations in the United States alone today, Starbucks has cannibalized its own sales. The company is regrouping and rethinking its expansion. It is expected to shutter 150 underperforming locations in 2019, three times the amount it typically does. Compounding its problems are changing consumer preferences, an issue CEO Kevin Johnson has addressed with investors. People are shying away from sugar-laden calorie bombs, which happen to be one of Starbucks' staples. In 2015, sales of Frappuccinos were 14 percent of Starbucks revenue. However, in the first half of 2018, Frappucino sales were down 3 percent — and accounted for only about 11 percent of the company's revenue. Making matters worse, Frappuccino sales also were hurt by a lack of innovation, analysts said. » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC #CNBC #Starbucks How Starbucks Became A $80B Business
Views: 493448 CNBC
Creative Ways to Build a Brand - Gary Vaynerchuk Client Consultation
 
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In today’s video… I get tactical with a VaynerMentors client about how to build brand. VaynerMentors is our way of helping small-medium businesses (between $3M - $25M) accelerate to their next stage of growth. Kind of like McKinsey or Bain, but without the millions of dollars in fees. It goes way beyond Facebook and Instagram tactics — we dissect your entire business from the ground up. So excited about the growth that clients are seeing even three to six months after going through the program. Check out this article about one company's success with VaynerMentors: https://garyvee.com/VMcasestudy Learn more about VaynerMentors here: https://garyvee.com/vaynermentorsinfo — If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here: https://garyvee.com/JoinFIL Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Get my newest shoe here: https://garyvee.com/GaryVee003 — Follow my journey as an #entrepreneur here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water. Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook. Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Facebook Watch: http://facebook.com/garyvee LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 107792 GaryVee
2018 Global Top 100 Direct Selling Companies with Sales
 
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Global Top 100 Direct Selling Companies with Sales in 2018 http://bit.do/JoinDxn To Know What I Do Contact : [email protected] Direct Selling News List 2018 Song Used Name : Cartoon - On & On (feat. Daniel Levi) [NCS Release] Link : https://www.youtube.com/watch?v=K4DyBUG242c
Documentary- The Story of Content: Rise of the New Marketing
 
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For more info: https://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/ Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever. Download our discussion guide to explore the documentary and its theme more deeply, and help you share the conversation with your executives, your colleagues, your associations and beyond: http://contentmarketinginstitute.com/... FOR TONS MORE advice & education: http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute... Register today for #CMWorld: http://www.contentmarketingworld.com/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
This Is a Generic Brand Video, by Dissolve
 
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Winner of the 2015 Shorty Award for Best in B2B. Made entirely with stock footage from Dissolve. This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency:http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video License the clips used at http://www.dissolve.com/generic Narrated by Dallas McClain. For a generic take on political campaigns, watch This Is a Generic Presidential Campaign Ad: http://www.dissolve.com/gpca Music: "Piano Work 02" by rysktchkw Available under Creative Commons License from SoundCloud at https://soundcloud.com/rysktchkw/piano-work-02 Copyright © Dissolve Inc. This video may not be downloaded. To publish or broadcast this video, contact [email protected], or tweet us at @dissolve. Maintenant en français — merci @thefrenchvoice http://bit.ly/1ooTPDg
Views: 2492506 Dissolve
2018 Content Marketing Awards - Content Marketer of the Year
 
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The 2018 Content Marketer of the Year winner is Venetta Linas Paris, Senior Manager, Content – Global Marketing, Aon. The 2018 Content Marketing Awards Winners and Finalists in all 92 categories were announced in July 2018. The top four prize winners were announced at Content Marketing World 2018 in Cleveland, Ohio. The Content Marketing Awards are presented by the Content Marketing Institute to recognize and award the best content marketing projects, agencies and marketers in the industry each year. Content Marketer of the Year FINALISTS -Randi Bartelmie, Director of Global Brand & Content, Symantec Corporation, Consumer Business Unit -Bertrand Cerisier, Vice President, Global Marketing Workplace Solutions Business Group, Xerox Corp. -Beverly Jackson, VP Social Strategy, MGM Resorts International -Glenn LaFollette, Senior Manager of Brand Strategy, Corporate Marketing, JLL -Jason Miller, Head of Content and Social Media Marketing, LinkedIn Sales & Marketing Solutions EMEA -Evan Parker, Managing Director of Content Strategy, NASCAR To see the full list of winners & finalists: http://contentmarketingawards.com/2018-winners/ FOR TONS MORE advice & education http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute.com/acton/form/5141/0022:d-0001/0/index.htm LEARN ABOUT CONTENT MARKETING WORLD #CMWorld: http://www.contentmarketingworld.com/ ENROLL IN CONTENT MARKETING UNIVERSITY http://www.contentmarketinguniversity.com/ SUBSCRIBE TO OUR FREE MAGAZINE http://contentmarketinginstitute.com/chief-content-officer/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
Brand Recruitment's Marketing Job Interview Tips
 
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We've put together some animations with tips that can hopefully give you some useful advice on interviewing for marketing jobs. Our animations are geared towards marketing job-seekers but can be used for any interview preparation. http://www.brandrecruitment.co.uk/interview-tips/
Views: 65942 Brand Recruitment
Strategic Brand Management - What Is Brand Management?
 
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Strategic Brand Management - What is Brand Management? Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What are your brand’s “basic physical and organizational infrastructure” and necessary “services and facilities” so that it can function and be economically promising? This article is by no means an attempt to define branding or its importance in business and marketing. This article is to point out that without a sound understanding of the importance of an infrastructure for your brand management strategy, and what that all entails, you could fail without ever really knowing why. To succeed in branding, you have to support that brand management strategy with services, staff training and a host of many other things. Here is a basic checklist of what your branding infrastructure should contain. You may want to copy it and even add to and adapt this for your own needs. Sound market & keyword research Mission statement, well publicized A written marketing and PR strategy A contextual content strategy Social media and content policies Well-developed marketing and PR budget Set marketing & sales objectives and quotas Corporate ethics policy A unique selling proposition Distinctive logo, colors and packaging Uniforms Company training manuals & courses Customer support staff Company website & blog Appropriate branded social channels An organizational chart A CMO, Director of Marketing or someone similar Marketing staff (designers, writers, bloggers, A/V people, etc.) Strong relations with KOL’s, marketing partners, strategic relationships & affiliates Internal communications system and schedules While there is much more that could be added, this is to point out that your brand management strategy is much more successful, sustainable and profitable with supported with a well-built and tightly organized digital infrastructure http://www.edwindearborn.com/brand-ma... Strategic Brand Management | What is Brand Management | Branding
Views: 41605 Edwin Dearborn
6 BEST Digital Marketing Tools to Grow Your Business Online
 
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What tools should you be using on your website to market your business? Today Neil shares his six favorite digital marketing tools. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 1:30 The first digital marketing tool that you guys should use is Google Analytics. It tracks your visitor count if you have a lot of traffic. They'll sample the data unless you pay like a hundred or a hundred and fifty grand or whatever their price is per year. Google Analytics will show you how people are engaging throughout your site and what traffic sources are causing most conversions. Don't optimize for traffic. Optimize for traffic that causes conversions. 3:00 The second digital marketing tool I have for you is Ubersuggest. You're going to want to get rankings. You're going to want more search traffic. It's the most consistent traffic that you'll get. Yes. Social media traffic is easier and quicker to get. But Google's algorithm updates aren't as crazy as Facebook's. It won't be where one day you're getting 300,000 visitors from Facebook organic reach and the next day you're getting 10,000 visitors. Google's organic traffic is very, very consistent. So use Ubersuggest. 3:40 The third digital marketing tool I have for you is Google Search Console. We love doing this internally, where we take Google search console, we log in; we look at all the posts, how many impressions they get, how many clicks they get and the click-through rate. We look for the posts that get less than a five percent click-through rate. We look at all the keywords that were getting impressions from that post, and then we integrate those keywords into that blog post or that landing page, and we rewrite that content. 7:30 The fourth digital marketing tool is Crazyegg. Crazyegg shows me how people are engaging with my website. How far they're scrolling. Where they're clicking. It allows me to take that data and, within Crazyegg, you don't have to be a developer, you don't have to be a designer. You can adjust your page and run A/B tests to maximize your sales. Because it's not just about getting traffic, it's about converting those visitors into conversions. Another tool that I love using is called Subscribers. It's through push notifications. People will come through to your website, but they don't come back. 8:00 The fifth digital marketing tool is called Subscribers. It's through push notifications. People will come through to your website, but they don't come back. What it does is it puts a little browser notification when people come to your site and gets them to subscribe without being obtrusive, it does it all within the browser. 9:00 The last digital marketing tool that I'm going to give you guys that you guys should check out is HubSpot. HubSpot's a great tool to look at your overall marketing, your lead count. It integrates marketing with sales, and that's why I want to end with HubSpot. I love it. I use it, and sure some people may say "Hey, there are other tools that do this or that." HubSpot has a lot of free plans, and they have some startup plans, which is very entrepreneur friendly, and best of all is they keep adding more and more stuff for free, so why not? They're a huge billion dollar company that are trying to crush their competitors, so they're just releasing a lot of stuff for free. Hey, that's for your benefit. 10:00 All this data and these digital marketing tools, with no action, is useless. You're better off saving the money and not even paying or using any of them. So that's it. Thank you for watching this week's Q&A Thursday video. If you want your questions answered, leave a comment below. Let us know you want it answered on a Q&A Thursday video. Maybe we'll select it. Either way, if you leave a comment below, I'll answer it no matter what. Please, like, share, review, whatever it is. This video, The more people that know about it, the more people I can help, the happier I'm going to be. As you can see, I don't promote my services or anything from my content. I'm just looking to help people. So I would appreciate it if you can share the content.
Views: 150445 Neil Patel
Top 10 Marketing Fails: Coke, Ford, Netflix
 
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Top 10 Epic Fails in Marketing Subscribe http://goo.gl/Q2kKrD Not every marketing campaign can be a success, but it takes a special kind of ad to fail as spectacularly as these. WatchMojo picks the ten most disastrous Marketing efforts in the history of business. List Entries and Rank: #10. McDonald’s and the 198Olympics #9. Facebook Beacon #8. Burger King Creepy Monarch #7. Snickers Mr. T ad #6. Skittles “Touch the Rainbow” Campaign #5. Ayds Diet Candy #4. Honda ASIMO #3. ??
Views: 5574401 WatchMojo.com
Top 10 Brands That Failed
 
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Views: 4086678 WatchMojo.com
Experiential marketing is the future of advertising | Layne Braunstein | TEDxFultonStreet
 
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To hold the attention of a millennial audience driven by social media, experiences need to be unique, live, and interactive. Layne Braunstein, Chief Creative Officer at Fake Love, describes how he holds the attention of fickle audiences for global brands. Layne is an award-winning creative and futurist, known for his focus on experimental design and post-digital storytelling. As co-founder and CCO at Fake Love, now a New York Times company, Layne leads the conceptual creative practice. He helps to set the vision and tone for clients, defining a platform and overseeing all the cross-media execution. Layne has led groundbreaking global campaigns for brands such as Google, Levis, Microsoft, Virgin, Amex, M·A·C, Air Force, Marc Jacobs, Bacardi, Lexus, Coke, MTV, Samsung, Heineken, Universal, Acura, VICE, The New York Times, and Nike. Layne’s company Fake Love is the recent recipient of the Adage Small Agency of the Year NE and has become part of the Inc. 5000. Other awards include the 2016 Gold Clio for Experiential in Music, 7 Cannes Lions, including a Cannes Lion Grand Prix; as well as a Golden Pencil One Show award and some more Clios. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 13187 TEDx Talks
MasterCard CMO on Creating a Global Brand
 
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http://insights.som.yale.edu/insights/can-i-charge CAN I CHARGE THAT? More and more, the answer is yes, as the credit card industry reaches billions of consumers and tens of millions of outlets. Alfrédo Gangotena, the CMO of MasterCard WorldWide talks about the company's efforts to compete in this global market while responding to radically different technological infrastructures, legal institutions, and cultural understandings of debt.
Building Brand - The Power of Social Media: Daryl D'Souza at TEDxRyersonU
 
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"The brand is your primary asset to manage." Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg's, promotes good times with great people. Daryl D'Souza is the co-owner of the Toronto-based Lou Dawg's restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg's shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 145932 TEDx Talks
Branding, Marketing & Promotions by Shumstar global business solution limited company
 
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call us _One Touch Corporate Solutions Build Your Brand (9310414949,9999955097)
Brand Opus - Video Conferencing Solutions
 
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http://www.damedia.co.uk Tel: 01268798000 BrandOpus are a Global Brand and Marketing Company, with offices across on every continent, delivering marketing and branding solutions to diverse market sectors. They approached D & A Media to introduce a cutting edge and reliable video conferencing solution to increase collaboration and productivity, speed up the delivery of services and improve internal communications between offices around the world.
Views: 266 damedialive
We are MCH Global | The leading experience marketing company with global reach
 
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MCH Global international brand – Next Generation Experiences. In the presence of “friends & family”, the MCH Global international brand was brought to life with presentations and panel discussions on the latest trends in experience marketing. https://www.mch-global.com
Mi lifestyle marketing all products : 2019 : Rate, DP, Margin :INDIASHOPPE : RASA MARKETING :CHENNAI
 
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Please watch: "Business Opportunity Presentation - Mi lifestyle marketing - Sanjay Sharma : Harvest Success Academy" Best Plan in network marketing with hybrid compensation plan https://www.youtube.com/watch?v=BNsKTBnG1Tw --~-- MAHENDRA SINGH: BRAND NEW NTC: SYNERGY https://youtu.be/ts1vR59NRfU How to retain in direct selling company for long period and why its necessary? : SYNERGY https://youtu.be/tURMdMRInlM Dubai Contest : The Life changing Opportunity : Diamond Sheejan C Nair https://youtu.be/-_LmgtQXLRc 17th Success celebration Opening https://youtu.be/_wlOkVh8Bo0 SIZZLING DANCE ON THE FLOOR https://youtu.be/5lFAEghfpog DUBAI CHALO GRAND PROMOTION MI LIFESTYLE MARKETING GLOBAL PVT LTD https://youtu.be/5sJKuGDdOa4 अवचेतन मन कार्यक्रम (Subconscious mind Program) https://youtu.be/OoiuILcTVzs Subconscious mind programme https://youtu.be/Ev_6nho0ULw Product training of MI Lifestyle by harvest academy for Self confidence https://youtu.be/VHJcP78Ysqw अगर आप एक कामयाव आदमी बनना चाहते हैं तो https://youtu.be/9MO7CRCW8KU MI LIFESTYLE BOP : अब भारत मे यदि कोई इन्डस्ट्री सबसे तेजी से ग्रो करेगी तो वो है https://youtu.be/_hmRZaanKxQ MILIFEMISTYLE: GTS : ITC LEADER JAIRO K JEMES https://youtu.be/w2v3JKndSr8 Goal, Setting & Commitment : Speech by Harshvardhan Jain https://youtu.be/s5L9kkUlkmk https://youtu.be/LsDtkraQLJY https://youtu.be/Y8EaetAocIM GTS by great ITC leader Sanjay Agrawal https://youtu.be/UW5axyCA_qY GTS by great CTC leader and chairman of team synergy Vijay Tetrawal https://youtu.be/hdB7ohIR6vI How to grow your business faster and make more money https://youtu.be/65FwSAirj5l How to purchase MiLifestyle voucher from Indiashoppe and gets benifited https://youtu.be/Q3XaJrhlm7M GENERAL QUESTION ASKED BY MEMBERS BEFORE JOINING MLM https://youtu.be/hc3TFNINEsM New products launch at Bali, Indonesia. https://youtu.be/mhyVBL9jwjY 9E5 premium health during result https://youtu.be/7b-Y9bcqRDw 2nd International Covention Dubai 2018 https://youtu.be/HJmWIHbDnZs ON&ON 9E5 DESCRIPTION IN DETAIL ALONG WITH THEIR CONTENTS: https//youtu.be/I26bFgXCZzc Elements wellness Melt fat granules : A melt fat product with great result https://youtu.be/wzetgiH9h_M on&on 9e5 result: interview with user by ikrar ahmed and team. https://youtu.be/7b-Y9bcqRDw Experience shared by NTC leader and chairman of Team Synergy https://youtu.be/9zjddDQioY8 Melt your fat with Elements wellness Melt fat Granules https://youtu.be/wzetgiH9h_M Six simple steps to be success in the company https://youtu.be/TgpZ154XoHI care your health with ayurved https://youtu.be/DN5T8hJDSk4 Easy and worthy to get extra income along with/without job part/full your wish https://youtu.be/wf7qVktPq2A
Views: 14962 milifemistyle
Best 100 Global Brands 2018 | Apple World’s Top Brand | No Indian Company on the List
 
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Best 100 Global Brands 2018 | Apple World’s Top Brand | No Indian Company on the List
Views: 1014 ETV Andhra Pradesh
Global brands on how marketing procurement has evolved to deliver value beyond savings
 
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Senior procurement specialists from General Mills, Heineken, L'Oréal, Mondelēz International, Nestlé and The Observatory International share their views on how the marketing procurement function has evolved to deliver more value and performance beyond savings. Follow WFA: YouTube https://www.youtube.com/user/WFAMarketers Twitter https://twitter.com/wfamarketers LinkedIn https://www.linkedin.com/company/wfa
Views: 128 WFA
7 Hilarious International Marketing Fails
 
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Owen's here to discuss 7 International Marketing Fails. Enjoy.
Views: 70204 DefinitelyOwen
J2K - Within the Dopeness [Doc] | GRM Daily
 
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Jason Black is a busy man. A foundation grime artist turned vastly successful entrepreneur, self-made marketer, consultant and all-round ideas man, he’s quietly become one of young Britain’s most prolific business minds over the last five years. Not that you’d necessarily know it, mind. After first making waves emceeing under his J2K moniker as grime first emerged as a genre and subculture in its own right back in 2003, he went onto establish himself as one of the scene’s vital voices. He officially joined seminal grime crew Roll Deep in 2008 and featured heavily on the crew’s most successful albums; ‘Return of the Big Money Sound’ (2008) and ‘Winner Stays On’ (2010). In 2012, he launched the first in a series of crucial business ventures that saw him utilise his industry insights, cultural touch points and natural marketing guile in a way few other contemporaries ever have. Crep Protect was born out of a desire to keep trainers clean and fresh, and through clever marketing, strong branding and shooting content that spoke directly to his core market, Jason saw the company expand exponentially; seven years on, it is a fully global, industry-leading brand. He has since launched FLOOR SIXX, an emerging music platform and academy for aspiring young artists, and partnered with Krept & Konan on the launch of their much-hyped Crepes & Cones restaurant in 2018. His focus now? Home — a multi-faceted creative agency established to house all his skills including consultancy, brand development, event-planning and general business advice, all under one roof. 🚨 SUBSCRIBE: http://bit.ly/GRMsubscribe 📰 VISIT: http://grmdaily.com/ ✅ DOWNLOAD THE GRM DAILY APP FOR iOS & ANDROID NOW! hyperurl.co/f3gkct 🖥 TWITTER : http://www.twitter.com/grmdaily INSTAGRAM : https://www.instagram.com/grmdaily
Views: 11751 GRM Daily
A Global Property Listing and Real Estate Online Marketing Company-Tolet Digital Agency
 
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Technology is advancing constantly and the real estate market is not an exception.To keep with this changes can be challenging at times a reason why you need the services of a global property listing and real estate online marketing company
5 Social Media Marketing Tips to Dominate in 2019
 
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Discover five ways to grow your business in 2019 with social media marketing. Learn proven strategies to help you use social media for business in 2019 with five tips. Find out how to effectively use Facebook ads in 2019 to reach your target customers. Discover how to use Twitter and Instagram for business in 2019 to make money and find clients whether you're B2B or B2C. In this video, you will learn how to improve your SEO and gain more organic engagement without relying on Facebook ads by posting on third-party sites like LinkedIn and Medium. Watch to find out the best social media marketing strategies to help you in 2019 and beyond. Follow on Facebook Watch: http://cgil.co/FBWatch Thanks for watching! -- ► Subscribe to My Channel Here https://bit.ly/CarlosGilYouTube -- Book Carlos to Keynote Your Next Conference or Event: http://carlosgil.biz/speaking/ Award-winning digital storyteller and marketer Carlos Gil interviews notable figures in the world of business as they share personal stories on how they built their careers and corporations on "Real Talk" in partnership with Nasdaq and Entrepreneur. Carlos Gil is a first-generation Latino marketing executive, international keynote speaker, award-winning Snapchat storyteller and Founder of Gil Media Co. with over a decade of experience leading social media strategy for global brands. Carlos' work has been featured by CNNMoney, Harvard Business Review, Mashable, and Social Media Examiner in addition to dozens of trade publications. As a dynamic and charismatic speaker, Carlos' speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as SXSW and Social Media Marketing World. Click to watch Keynotes & Speaking Engagements: http://cgil.co/watch4keynotes Click to watch Real Talk with Carlos Gil interviews: http://cgil.co/realtalk1 Click to watch Social Media How-to Videos & Tutorials: http://cgil.co/2p62Jgf Click to watch The Hustle Diaries: http://cgil.co/hustlediaries Subscribe to my VIP Newsletter: http://bit.ly/CarlosVIP -- Follow Me Online Here: Facebook: http://Facebook.com/TheCarlosGil Twitter: http://Twitter.com/CarlosGil83 Snapchat: http://Snapchat.com/add/TheCarlosGil Instagram: http://Instagram.com/CarlosGil83 Website: http://CarlosGil.biz Keywords: Social Media Marketing in 2019,5 Ways to Dominate Social Media Marketing in 2019,grow your business in 2019,grow your business in 2019 with social media marketing,social media for business in 2019,Facebook ads in 2019,social media 2019,social media marketing 2019,social media strategy 2019,carlos gil #socialmedia #socialmediatips #socialmedia2019
Views: 26449 Carlos Gil
The Rise of Nike: How One Man Built a Billion-Dollar Brand
 
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Use this link to get a free copy of Phil Knight's awesome biography from Audible, alongside a free trial: http://audible.com/businesscasual (or SMS "businesscasual" to 500500) Support me on Patreon to get early access to my future videos: https://www.patreon.com/business_casual Join me at BC's subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 54th video of the Behind the Business Series. #nike #swoosh Under the kind patronage of Nagabhushanam Peddi & James Gallagher.
Views: 1550685 Business Casual
How I discovered the black art of cult branding | Rob Howard | TEDxStLawrenceCollege
 
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Customer engagement is key for the success of your business and Rob elaborates on ways of reaching such engagement. Over my 20-year marketing career, I've worked with brands big and small around the world. Some have become dependent on traditional forms of marketing and are mired in mediocrity, while others emphasize engagement and succeed in forging cult followings of loyal fans and customers. 5 years ago, I set out to unlock the genetic code of the world's most coveted, cult brands. I emerged enlightened, helped found a marketing firm (Cult Collective), a think tank, a global summit (The Gathering), and wrote a book (Fix: Break the Addiction That's Killing Brands) to help enlighten others. I think emerging marketers and business leaders would find what I've discovered enlightening too. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 19228 TEDx Talks
Thai Design Company Goes Global
 
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Branding and Design Protection Helps Qualy’s Global Expansion- In this video, Qualy Marketing Director Tosaphol Suppametheekulwat explains how the intellectual property system has been key to the Thai company’s commercial success, in particular in opening export markets. Mr. Suppametheekulwat said 60% of Qualy products are sold in Europe, 20% in the United States and the rest in other countries. The company, he says, owns about ten trademarks around the world, including in Australia, China, Japan and the United States. “Trademarks play a very important role for us in entering very important markets…if we don’t have a trademark, we cannot really sell in the high-end department stores.” Trademarks, he notes, are a one-time payment that guarantees business success for many years. “In order to grow your brand, people need to know that you are the original owner of the brand or else anyone will…just copy the product and copy the brand,” he cautions.
BBC Three - Secrets of the Superbrands (Fashion)
 
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Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them. Programme created by the BBC
Views: 752701 Ken Blu
More Sales? More Growth? Use This One Branding Secret (in 60 Seconds)
 
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#sales #entrepreneur Welcome to Episode #72 of One Minute Wednesday! One Minute Wednesdays is the weekly video series that covers branding, rebranding, marketing, leadership and brand strategies for entrepreneurs around the world. This Episode 72 of One Minute Wednesday covers this: This epidemic is crippling businesses today. It goes like this: How do I do less and get more? How do I spend less, but make sure that I get more back? The answer in business is not to “economize and always to try to do less.” The answer is Always Doing More. *Figure out how to efficiently do more, provide more, transform your customer more.* Doing more is always the road to success. Always. Doing less is the road to inevitable failure because essentially when we start thinking less, that's the first step on the path to having given up. Great businesses, and amazing brands make us FEEL a particular way. Answer this question: What are the places that we want to go back to? We felt contributed to. We felt like we actually got more. We felt like we were valued… If I am talking to you and I value you and I pay attention to you more and I look at and respond to: How much more can I offer you? How much more can I help you? THAT is the power that comes to giving more and fulfilling a dream and KICKING SOME MAJOR ASS in business, in living, in family, in friendships, in quality of what we put out in the world. --------------------------------------- That is what today’s One Minute Wednesday is all about. And what you need to know about creating a brand. As an award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, I have designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) http://a.co/d/dr1RLvS 📌Rising Above The Noise https://www.RisingAboveTheNoise.com 📌The #1 article on Google for How to Rebrand: https://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ @DavidBrier (Twitter/IG) Subscribe to our YouTube channel (turn on notifications): https://www.youtube.com/user/headmusik Want the best book written on branding and rebranding covering Strategy, Sales & Marketing, Social Media and The Business of Branding with a Foreword by Shark Tank's Daymond John: https://www.brandinterventionbook.com/buy-brand-intervention — Visit our website: https://www.RisingAboveTheNoise.com FREE eBook on Branding: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ — Alexa Skill #1 for Branding and Rebranding: 🎙 https://amzn.to/2ydjuM0
Views: 153 David Brier
Approach PR Global Limited Company Profile
 
03:48
We are committed to make A difference.. We Create Brand Passion, Foster Brand Evangelism and turn your Brand mind share to Brand market share. We consider our-self as All-rounder specially for your... TVC Event Activation Interior Design Public Relations Communications Digital Marketing Strategic Research Media Management Production & Printing
Global brands on how marketing procurement can add real value to the business
 
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Senior procurement specialists from Diageo, General Mills, Heineken, L'Oréal, Mondelēz International, Nestlé, Pernod Ricard and The Observatory International share their thoughts on how the marketing procurement function can add real value to the business. Follow WFA: YouTube https://www.youtube.com/user/WFAMarketers Twitter https://twitter.com/wfamarketers LinkedIn https://www.linkedin.com/company/wfa
Views: 78 WFA
Las Vegas Marketing Company
 
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Welcome to Desmond Marquez International Luxury Branding and Client Services 702-827-2550 1-800-794-0325 http://desmondmarquezinternational.com We are a client services company here to provide your office with marketing and branding. We provide all the services your business needs to amplify to the next level. Desmond Marquez International Creating a Global Brand
BUILDING YOUR BRAND—The 2 Sides Every Brand Needs to Master
 
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Please watch: "Gary Vaynerchuk's Using It for Brand Growth. Shouldn't You?" https://www.youtube.com/watch?v=fKvb8ISN0Pg --~-- #brandbuilding #howtobrand One Minute Wednesdays is the weekly video series that covers branding, rebranding, marketing, leadership and brand strategies for entrepreneurs around the world. This Episode 37 of One Minute Wednesday covers the 2 sides of a brand every company needs to master to grow, to sustain growth, and maintain relevance. As an award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, I have designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) http://a.co/d/dr1RLvS 📌Rising Above The Noise https://www.RisingAboveTheNoise.com 📌The #1 article on Google for How to Rebrand: https://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ @DavidBrier (Twitter/IG) Subscribe to our YouTube channel (turn on notifications): https://www.youtube.com/user/headmusik Want the best book written on branding and rebranding covering Strategy, Sales & Marketing, Social Media and The Business of Branding with a Foreword by Shark Tank's Daymond John: https://www.brandinterventionbook.com/buy-brand-intervention — Visit our website: https://www.RisingAboveTheNoise.com FREE eBook on Branding: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ — Alexa Skill #1 for Branding and Rebranding: 🎙 https://amzn.to/2ydjuM0
Views: 254 David Brier
Healthcare Brand Video | CBHA | Seattle Marketing Agency
 
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CBHA was called into being by a group of community citizens who wanted to guarantee equal access to health care to all people living and working within Othello's trade area. Creative Media Alliance is Seattle's premier marketing and video production company offering video services from online ads to television commercials. Our expert in-house video team plus our industry connections allow us creative and budgetary flexibility that set us apart from the rest. Our full-service advertising agency is unrivaled in media buying and planning, web design and development, SEO, social media and content marketing, branding and more. Learn more at http://www.creativemediaalliance.com/
Web Development Portfolio - Digital Jugglers: Best Digital Marketing Company in India
 
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Digital Jugglers Is An Initiative By Crazybrand Bazaar Private Limited To Offer An Unified, Full-Service Approach To Digital Branding Architecture And Marketing Strategy. We Are Passionate About Discovering What Lies At The Heart Of Great Businesses. Digital Jugglers Provides All Range Of Branding Services And Is The Best Digital Marketing Company In Lucknow. We Work Intensively With Ambitious And Entrepreneurial Businesses To Help Them Realise The Best Their Business. Our Team Of Specialists Wrap Creativity And Technology Skills Around Your Business Needs To Partner With Your Brand. With major focus on Marketing and Branding Consultancy, Digital jugglers has the full array of digital services including Digital Marketing, Branding, Business Consultancy, IT Solutions, PR Activities and Training which are the bases of running business in today’s global digital market. Visit: www.digitaljugglers.com Contact: +91 - 9453242206, 0522 - 4308954 / 55 Follow us on: www.facebook.com/DigitalJugglers www.instagram.com/DigitalJugglers www.twitter.com/DigitalJugglers #WebsiteDevelopment #DigitalMarketing #BestDigitalMarketing #BestDigitalMarketingCompany #BestSMO #BestSEO
Best Global Brands 2013: Aflac Goes the Extra Mile
 
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Aflac EVP, Chief Marketing & Sales Officer Michael Zuna shares how the brand engages and persuades customers in a category that is "sold not bought" by clarifying, educating and demonstration that it's willing to go the extra mile to deliver products that enrich lives. For more from Interbrand's Best Global Brands 2013 report, visit http://www.bestglobalbrands.com.
Views: 501 Interbrand
9 WORST Company Failures!
 
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Dumbest ways companies have failed to predict the future or made decisions that bankrupted them! Whatever happened to Blockbuster and Borders? Find out on this countdown of epic business blunders! #9. “Kodak”- The Eastman Kodak Company was founded in 1888 and was the most successful company in the photography industry during the 20th Century. They were the leaders in bringing the cutting edge of photographic technology and easy to use cameras to the hands of consumers throughout the world. But Kodak almost met its demise at the hands of a product that it actually invented: digital photography. Kodak invented this technology in 1975, but failed to jump on the innovation, believing that common applications for it were well into the future. Early on, the company thought that the high cost and complexity that would be needed to make a push into the digital front weren’t in Kodak’s best interests. So, Kodak put digital photography to the side to be picked back up when the time was financially advantageous, but they waited too long. By the time they switched gears, they faced competitors who had been perfecting their business models with digital photography at the center, whereas Kodak’s model was still dependent on printed photos. While other companies made deals with websites, phone companies and focused on online based imaging, Kodak floundered and in 2012 filed for Bankruptcy. They have since come back from bankruptcy and started specializing in producing smartphones and tablets. #8. “Pan American”- From 1927 until 1991, Pan Am was the largest airline company in the United States, but due to bad foresight, callous labor practices and an uncontrollable disaster this global giant quickly met its end. The company basically had a monopoly on overseas travel until World War II but was dealt its first major blow when other strong airline companies began to up their game. Pan Am fought off the competitors with its innovations such as jumbo jets and an advanced system for making reservations but these innovations couldn’t match the corporate aptitude and human relations that the other airlines dealt with more astutely. One of the main reasons for Pan Am’s failure was ironically due to its early successes. Because of the sheer size of its fleet, it was the company hit the hardest by the 1973 oil crisis. Just before the crisis, Pan Am had just purchased a number of brand new gas-guzzling Boeing 747s and was forced to dramatically raise ticket prices to recuperate. As it was trying to recover from this setback it had also become a target of terrorism in the Middle East. To the terrorists Pan Am was a symbol of the United States overseas because it was the largest U.S. airline servicing the area. During the Gulf War, in the midst of financial hardships and battles with labor unions, Pan American 103 on a transatlantic flight from Frankfurt, Germany to Detroit was blown up by Libyan nationals above the Scottish town of Lockerbie. The incident scared even more customers away from flying Pan Am and many travel agents would no longer book flights on their planes. All of these events and poor managing of them led Pan American International Airways to declare bankruptcy and completely fold in 1991. #7. “Borders”- Tom and Louis Borders opened their first bookstore in 1971. Their vast selection of books and innovative inventory system turned them into the second biggest chain of book megastores. Due to years of miscalculating the future of book consumption, the bookstore all but vanished in 2011. It all started in the mid 90s when Amazon and other online stores hit the scene. Instead of developing their own website and focusing on online sales, the company decided to further their storefront endeavors and expanded into Europe and Asia opening hundreds of stores. Their competitor Barnes and Noble, did the opposite by preparing for the digital age, perfecting their online sales system and focusing on their storefront operations in the United States. When Borders did start to catch on to the online market they were already far behind and decided to use Amazon as a host for such sales. Because of this, as more and more sales were made online, instead of receiving 100% of the profit they had to share with Amazon. Borders also was caught in the past by devoting lots of money and inventory towards DVDs and CDs at a time when digital music and video was on the rise. While Barnes and Noble developed it’s own e-reader to grab paperless book market by the horns, Borders was extremely slow to adapt to the change. All of these factors came to a boiling point in 2006 when, after several years of losing millions of dollars Borders filed for bankruptcy. By 2011, Borders realized there was no way out and closed most of its remaining stores. The only stores remaining are in southeast asia where it remain Borders in name only, as they were sold to a company named Popular Holdings.
Views: 883916 Factnomenal
AskGaryVee with Joe Namath! Live Stream
 
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Super excited to be having legendary quarterback Joe Namath on the #AskGaryVee Show — If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here: https://garyvee.com/JoinFIL Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Check out my new direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT — Follow my journey as an #entrepreneur here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/garyveearchives — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water. Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook. Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/garyveearchives Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Facebook Watch: http://facebook.com/garyvee LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 17545 GaryVee
What is Branding?
 
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Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1494660 NorwichBSchool
The Grand Theory of Apple
 
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Patreon: https://patreon.com/polymatter Twitter: https://twitter.com/polymatters Reddit: https://reddit.com/r/PolyMatter Discord: https://discord.gg/polymatter You can hate Apple’s philosophy, think they’re overpriced, and disagree with every decision they make, but their decisions are perfectly calculated as part of a grand strategy. Special thanks to Neil Cybart who was a big inspiration for this video. This article in particular: https://www.aboveavalon.com/notes/2015/12/02/the-grand-unified-theory-of-apple-products If you like to follow Apple news and analysis, Above Avalon is the place to do it (and his podcast is great too) *The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video. ### Sources ### Music is Lobby Time Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Headlines referenced: http://www.businessinsider.com/apple-macbook-pro-2016-consumer-reports-2016-12 https://www.wired.com/story/hackers-say-broke-face-id-security/ http://mashable.com/2016/12/30/consumer-report-apple-macbook-pro-recommendation/?utm_cid=hp-r-4#J2LayWecaaqI https://www.theverge.com/2017/4/19/15353730/apple-iphone-8-delay-touch-id? https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced http://www.businessinsider.com/apple-prices-too-high-2013-11 https://www.forbes.com/2009/11/06/iphone-apple-china-leadership-managing-failure.html#430af53f2b4b Schiller Quote: https://medium.com/backchannel/exclusive-why-apple-is-still-sweating-the-details-on-imac-531a95e50c91 https://www.cnbc.com/2017/10/09/the-average-american-household-owns-more-than-two-apple-products.html
Views: 1652078 PolyMatter
Global Brand Local Business
 
01:40
Owing a McDonalds business in New Zealand is the perfect combination of a global brand with a local feel. Hear franchise owners tell their story.
Views: 497 Golden Maccas
Building Your Action Plan for Social Media Marketing
 
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At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling. The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School. http://briteconference.com http://globalbrands.org
Views: 189278 Columbia Business School
The Platform Strategy for Global News Brand - Business Insider, OMR18
 
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Julian Childs is the Managing Director UK and Europe at Business Insider. Sabrina Hoffmann became Editor-in-Chief at Business Insider Deutschland, in October 2016. At OMR18 together they talk about the platform strategy for the global news brand business insider. Julian was Business Insider’s first staff member in London, where he played an active role in expanding the US media market to Europe. In 2015, Axel Springer SE acquired a majority share in Business Insider for a cool USD 450 million. In Europe alone, Business Insider there are seven additions available in a variety of languages. Subscribe to the OMR channel: http://bit.ly/OMRyoutube --- At OMR, we view ourselves as a platform for industry professionals by industry professionals. We bring together players from every corner of the digital marketing stratosphere: marketing makers with global visionaries, head hunters with prime candidates and information seekers with experts. Welcome to the home of Digital Marketing. --- OMR Festival: http://bit.ly/OMRfestival OMR Daily German: http://bit.ly/OMRdaily OMR Daily English: http://bit.ly/OMRdailyEn OMR wöchentlicher Podcast: http://bit.ly/OMRpodcast OMR zweiwöchentliches Video Briefing: http://bit.ly/OMRbriefing OMR Facebook: http://bit.ly/OMRfacebook OMR Instagram: http://bit.ly/OMRinsta OMR Twitter: http://bit.ly/OMRtwitter OMR Xing: http://bit.ly/OMRxing Online Marketing Jobbörse: http://bit.ly/OMRjobs