Search results “Global brand marketing company”
Top 15 Best Global Brands Ranking (2000-2018)
The ranking video compare Top 15 Best Global Brands since 2000. It comparing brand value calculated by Interbrand. Datasource: https://www.interbrand.com/ Method: https://www.interbrand.com/best-brands/best-global-brands/methodology/ Music: Thatched Villagers Kevin MacLeod (incompetech.com) Five Armies Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
Views: 5719308 TheRankings
Dan, Vice President for Global Brand Marketing - L'Oreal Marketing
Dan is Vice President for Global Marketing at L'Oréal Paris. In marketing his products to consumers, Dan likewise touches on managing the price, promotion and distribution aspects of his brand's business. He describes the most challenging and demanding aspect of his job, which is getting the consumers to switch from one brand or product to a new one. He describes field experience as very important, as well as staying close to the consumers. He discusses how in no other company you can have such an impact on the product - sometimes he still sees products in the supermarket that display the copy that he wrote himself earlier in his career. Dan, Vice President for Global Brand Marketing -- L'Oreal Marketing Subscribe now for the latest content from L'Oreal: http://bit.ly/YqZUxj Like Careers at L'Oreal on Facebook: http://goo.gl/5L1Ifm Follow L'Oreal on LinkedIn: http://linkd.in/Yt0wmi Follow Careers at L'Oreal on Twitter: http://bit.ly/ZadYRP Follow L'Oreal on Twitter: http://bit.ly/YX2bm3 Get to know more about L'Oreal on our official site: http://careers.loreal.com At L'Oreal, we empower people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered early responsibilities, numerous opportunities and fast-track careers. A thrilling experience, A culture of excellence. L'OREAL Dan, Vice President for Global Brand Marketing -- L'Oreal Marketing http://www.youtube.com/user/careersatloreal
Views: 14259 L'Oréal Talent
Adidas CEO Says Well Positioned for Global Brand Battle
Mar.08 -- Kasper Rorsted, chief executive officer at Adidas, discusses his growth plan for the brand, how import taxes may impact the entire industry, capturing the "cool" factor in the company’s products, and turning around the Reebok brand. He speaks on "Bloomberg Surveillance."
Views: 12473 Bloomberg
The Secret Behind Coca-Cola Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 358402 ThoughtCatalyst
What is GLOBAL MARKETING? What does GLOBAL MARKETING mean? GLOBAL MARKETING meaning & explanation
✪✪✪✪✪ WORK FROM HOME! Looking for US WORKERS for simple Internet data entry JOBS. $15-20 per hour. SIGN UP here - http://jobs.theaudiopedia.com ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is GLOBAL MARKETING? What does GLOBAL MARKETING mean? GLOBAL MARKETING meaning - GLOBAL MARKETING definition - GLOBAL MARKETING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Global marketing is a firm's ability to market to almost all countries on the planet. With extensive reach, the need for a firm's product or services is established. The global firm retains the capability, reach, knowledge, staff, skills, insights, and expertise to deliver value to customers worldwide. The firm understands the requirement to service customers locally with global standard solutions or products, and localizes that product as required to maintain an optimal balance of cost, efficiency, customization and localization in a control-customization continuum to best meet local, national and global requirements to position itself against or with competitors, partners, alliances, substitutes and defend against new global and local market entrants per country, region or city. The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers in the most cost-effective way. The firm also needs to understand, research, measure and develop loyalty for its brand and global brand equity (stay on brand) for the long term. At this level, global marketing and global branding are integrated. Branding involves a structured process of analyzing "soft" assets and "hard" assets of a firm's resources. The strategic analysis and development of a brand includes customer analysis (trends, motivation, unmet needs, segmentation), competitive analysis (brand image/brand identity, strengths, strategies, vulnerabilities), and self-analysis (existing brand image, brand heritage, strengths/capabilities, organizational values). Further, Global brand identity development is the process establishing brands of products, the firm, and services locally and worldwide with consideration for scope, product attributes, quality/value, uses, users and country of origin; organizational attributes (local vs. global); personality attributes (genuine, energetic, rugged, elegant) and brand customer relationships (friend, adviser, influencer, trusted source); and importantly symbols, trademarks metaphors, imagery, mood, photography and the company's brand heritage. In establishing a global brand, the brand proposition (functional benefits, emotional benefits and self-expressive benefits are identified, localized and streamlined to be consistent with a local, national, international and global point of view. The brand developed needs to be credible. A global marketing and branding implementation system distributes marketing assets (website, social media, Google PPC, PDFs, sales collateral, press junkets, kits, product samples, news releases, local mini-sites, flyers, posters, alliance and partner materials), affiliate programs and materials, internal communications, newsletters, investor materials, event promotions and trade shows to deliver an integrated, comprehensive and focused communication, access and value to the customers, that can be tracked to build loyalty, case studies and further establish the company's global marketing and brand footprint.
Views: 16898 The Audiopedia
Top 15 Best Global Brands Ranking (2000-2018)
Top 15 BEST global brands ranking for the last 19 years, between 2000 and 2018. Watch big name tech companies take-over at the end! 🎯 Learn more about marketing and brand development 🎯 📖 How Brands Grow: What Marketers Don't Know: https://amzn.to/2GYGpxe 📖 The Tipping Point: How Little Things Can Make a Big Difference : https://amzn.to/2EqIGjd 📖 The Goal: A Process of Ongoing Improvement: https://amzn.to/2GZUsCD Brand value calculated by Interbrand. Datasource: https://www.interbrand.com/ Method: https://www.interbrand.com/best-brands/best-global-brands/methodology/ Music: Thatched Villagers Kevin MacLeod (incompetech.com) Five Armies Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License https://creativecommons.org/licenses/by/3.0/
Views: 5221 Go Long Investing
10 Ridiculous Mistakes Made By International Brands
10 most bizarre and funny mistakes in branding history. Recommend: 10 Types Of Classmate You Can Find In Any School https://www.youtube.com/watch?v=DEGmN3f64bU 10 Most Embarrassing Moments In Sport History https://www.youtube.com/watch?v=2fN2bfChzIk What Will Happen if You Hold On To Your Middle Finger For 5 Minutes https://www.youtube.com/watch?v=f52pBRgg9Us 10 Weird Things You Didn't Know About Your Own Body https://www.youtube.com/watch?v=PVtRhUCogtI Subscribe https://www.youtube.com/channel/UCwNEx3HyQ_wiCL9LNn3mTSw REAL BIZARRE COMPILATION https://www.youtube.com/watch?v=v-j9CdbtZ3Y&list=PLFORZYy5FNATDBNU-ETnn95x3_yHbPWnU
Views: 9700 Real Bizarre
Documentary- The Story of Content: Rise of the New Marketing
For more info: https://contentmarketinginstitute.com/the-story-of-content-rise-of-the-new-marketing/ Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing Institute, is the first comprehensive film of its kind for the industry. It explores the evolution of content marketing through the eyes of the world’s biggest leading brands such as Red Bull, Kraft and Marriott; and marketing influencers, including Joe Pulizzi, Ann Handley, Scott Stratten, Jay Baer and more. Featuring case studies from early pioneers to today’s marketing innovators, you’ll learn how content marketing has been–and will continue– to change business and media forever. Download our discussion guide to explore the documentary and its theme more deeply, and help you share the conversation with your executives, your colleagues, your associations and beyond: http://contentmarketinginstitute.com/... FOR TONS MORE advice & education: http://contentmarketinginstitute.com/ SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute... Register today for #CMWorld: http://www.contentmarketingworld.com/ LET'S CONNECT! Twitter ► https://twitter.com/@cmicontent Google+ ► https://plus.google.com/+Contentmarketinginstitute/posts Facebook ►https://www.facebook.com/ContentMarketingInstitute Linkedin ► https://www.linkedin.com/company/2416452 Slideshare ►http://www.slideshare.net/cmi
Global Branding Central Promo Video
Global Branding Central is here to assist any size business and/or corporation with your Branding and Marketing needs. We build Mobile Apps, Websites, your Social Media Strategy and will help build your brand into a household name. Go to www.GlobalBrandingCentral.com for a Fast and Free Quote.
Views: 83 Marc Appelbaum
How New Balance got its swagger back: An interview with the CEO and VP Global Marketing
Revenues at Boston-based global athletic company New Balance soared to almost $4.5bn last year and the leadership have ambitious plans to reach $7bn by 2023. CEO Robert DeMartini and VP of Global Marketing Chris Davis explain the brand's successful challenger journey and the thinking behind 'Fearlessly Independent Since 1906' - its new global brand platform. For more challenger inspiration, interviews and strategy advice sign up to The Challenger Project for a monthly email from eatbigfish: https://thechallengerproject.com Instagram - https://www.instagram.com/eatbigfish Twitter - https://twitter.com/ChallengerProj Linkedin - https://uk.linkedin.com/company/eatbi... Facebook - https://www.facebook.com/eatbigfish
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 132391 Graeme Newell
Global Brand Manager
This 2014 Career Connections video features Sara Diniz, a Global Brand Manager for Venus at Procter & Gamble. This video explores World Languages under the theme of International Business / Finance.
Views: 5057 ThinkTVPBS
Brand Manager - FMCG | Job Snapshot
One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 60818 Profession Choice
The Globalization of Starbucks
This video examines the global expansion of Starbucks, from a small shop in Seattle Washington to a globalized brand. We do not claim rights to any of the music or video clips, this compilation was created purely for class assignment purposes.
Views: 124170 MaryEBryant
Preview: Building a Global Brand
FULL VIDEO at http://s.hbr.org/WmgZun John McDonnell, COO of Patrón Spirits International, on how his company grew beyond the domestic market.
Starbucks Story - Why a simple coffee serving joint is a global brand?
This video is on Starbucks... a Global coffee serving brand. Customers speak why do they prefer Starbucks over all other coffee shops.
Views: 8313 Manish Pandit
Sir Martin Sorrell: Building a global brand
Watch the entire lecture at http://mba.yale.edu/news_events/CMS/Articles/7552.shtml Twenty-six years ago, Sir Martin Sorrell had already built a successful career. He was a top official at the global advertising agency Saatchi & Saatchi, driving many of the acquisitions that helped propel the firm to the top of the industry. But, as he told an audience at Yale SOM on February 21, "I wanted to run my own business." He saw an opportunity in Wire and Plastic Products, a small British company that was enticing mainly for being listed on the English stock market. In 1985, he bought a controlling stake and proceeded to create the world's largest advertising and marketing services group, now called WPP. "The business is very tough, very challenging, but also very interesting," he said. "We are involved one way or another in the major changes happening in the world." Sorrell spoke as part of the Leaders Forum lecture series at Yale SOM. He explained how he took a company that made wire shopping baskets and built it into a business with $16 billion in revenue, 153,000 employees, and operations in 109 countries.
✪✪✪✪✪ WORK FROM HOME! Looking for US WORKERS for simple Internet data entry JOBS. $15-20 per hour. SIGN UP here - http://jobs.theaudiopedia.com ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning - BRAND MANAGEMENT definition - BRAND MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers. Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates. Even though social media has changed the tactics of marketing brands, its primary goals remain the same; to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that encourages individuals to propagate a message, thus, creating the potential for exponential growth in the message's exposure and influence. Basic forms of this are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand which creates exposure for the company. Because of this, brands have become interested in exploring or using social media for commercial benefit.
Views: 16981 The Audiopedia
adidas FTP 2019: Global Brands Marketing - Gollo Moreno
Application Video for Adidas 2019 FTP Program (Global Brands Marketing) Hope you enjoy! *Full CC included and transcription + credits provided below* Check out my 2018 FTP Global Brands Marketing Sustainable Business Challenge Video: https://www.youtube.com/watch?v=C4S-tH500gE&t=1s Linkedin: https://www.linkedin.com/in/gollomoreno/ Twitter: https://twitter.com/asapgollo Special thanks to my talented friend Connor Jalbert (https://www.instagram.com/connor_jalbert/?hl=en) for collaborating with me on this edit. ------------------------------------------------------------------------------------------------------------------------------------------------------------- Credits: Script, Production, Video direction: Gollo Moreno Video Shoot + Editing Support: Connor Jalbert Song: “pink.” – pluko Locations (in order of first appearance): • Green Lake – Seattle, WA • Capitol Hill – Seattle, WA • Caimito, Panama (shot by my cousin, Kaled Moreno) • Microsoft HQ – Redmond, WA • Lawnstock Music Festival, Western Washington University – Bellingham, WA (festival I helped put on during my time with AS Productions.) • Summer’s End Music and Arts Festival – Bellingham, WA (festival I volunteer with) Entire outfit: Adidas ** Full Transcript: "Hey Adidas FTP Team, it’s great to see you again. You may remember me my video last year where I shared my idea to bring sustainability at Adidas to the next level through a Peace Corps-inspired program called Sole 2 Soul…and with the help of my friend and family and friends, I was able to bring this idea to life And I had a blast doing it. This time around, I want to share what I have been up to since we last spoke and also delve a little deeper into why Adidas, its mission, and this program means so much to me. So, let's go! Since we last spoke, I was promoted to Social and Blog Program Coordinator for Microsoft's Cloud and Enterprise marketing team. It's been an incredible opportunity, which I've taken my past experiences to the next level - working with amazing people and a global brand, focused to the core on empowering every person to do more, but you can read that all in my CV. The real question is, why Adidas…And why me? To be a part of a team of individuals who are so undeniably passionate about not just their work, but also their team and their mission to change their world through the power of sport - well that's my dream. I care deeply about my work and the people I'm working with and the lives I'm impacting. So to be able to work with a company like Adidas, who I care about so passionately about and admire from a brand perspective so much, would truly be a culmination of everything I've done to this point. I feel it in my heart, and I feel it in my soul and I hope we can work together soon. Thank you."
Views: 278 Gollo Moreno
140 Years of Heineken Brand Marketing
Mashable went to Amsterdam to talk with Heineken's brand marketing team about its branding initiatives. "YouTube liberates the marketer," says Gianluca Di Tondo, Heineken's senior global brand director. "You're free from the straightjacket of a 30-second TV commercial and you can leverage power of creative to the max."
Views: 16877 Mashable Brand X
Steve Jobs' amazing marketing strategy - MUST WATCH
Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1441747 Evan Carmichael
L'Oreal CMO On Transforming Brand Strategy | Forbes
CMO Marc Speichert explains how the cosmetics giant's chief marketer is working to transform the company's brand strategy inside and out. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbesvideo Forbes Video on Instagram: http://instagram.com/forbesvideo More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
Views: 9700 Forbes
Top 15 best global brand ranking over 7 years
Very cool Graphics that shows the speed growth and fall of the world's leading brands in 7 years! Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives" #Top10Brands
Views: 1621 Bangladesh OnTheRise
SARA DINIZ, Global Brand Manager
Hear from Sara Diniz, our Global Brand Manager for Venus.
Views: 1971 P&G Careers
Global Brand Communications Showreel 2019
Inspired by your past, we create your future. discoverglobal.co.uk /// 01202 727070 Creative. Illustration. Digital and Motion. Brand Strategy. Environmental Production. Print and Production.
Views: 128 Global Design
Top 30 Clever Marketing Ideas
This is a list of the cleverest and most creative guerilla marketing like our facebook page for more fun: https://www.facebook.com/fails.planet/ Beach Bum - Happy Rock by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100347 Artist: http://incompetech.com/
Views: 2198180 Scoop
Brand Matters: What are the five mistakes global brands make when entering China?
In this episode of Brand Matters, we travel to our office in Shanghai to talk with Jolin Guan, associate strategy director, about the five common mistakes global brands can make when entering the Chinese market, and how global brands can navigate the space. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 2105 Siegel Gale
Why Vietnam’s Global Brand Needs More English Marketing
Many of our readers have asked: Why is Vietcetera primarily in English? There’s one big reason. Vietcetera’s goal is to tell the untold stories of the new, emerging Vietnam to a global audience. Read more online: https://goo.gl/mxPRPQ -------------------------------------------------- Got a story idea for us? Shoot us an email at [email protected] Instagram: https://goo.gl/gbcme7 Facebook: https://goo.gl/wp7ycT Visit us online: https://goo.gl/EfUB7N Music: DJ Quads: https://soundcloud.com/aka-dj-quads
Views: 1094 Vietcetera
Strategic Brand Management - What Is Brand Management?
Strategic Brand Management - What is Brand Management? Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What are your brand’s “basic physical and organizational infrastructure” and necessary “services and facilities” so that it can function and be economically promising? This article is by no means an attempt to define branding or its importance in business and marketing. This article is to point out that without a sound understanding of the importance of an infrastructure for your brand management strategy, and what that all entails, you could fail without ever really knowing why. To succeed in branding, you have to support that brand management strategy with services, staff training and a host of many other things. Here is a basic checklist of what your branding infrastructure should contain. You may want to copy it and even add to and adapt this for your own needs. Sound market & keyword research Mission statement, well publicized A written marketing and PR strategy A contextual content strategy Social media and content policies Well-developed marketing and PR budget Set marketing & sales objectives and quotas Corporate ethics policy A unique selling proposition Distinctive logo, colors and packaging Uniforms Company training manuals & courses Customer support staff Company website & blog Appropriate branded social channels An organizational chart A CMO, Director of Marketing or someone similar Marketing staff (designers, writers, bloggers, A/V people, etc.) Strong relations with KOL’s, marketing partners, strategic relationships & affiliates Internal communications system and schedules While there is much more that could be added, this is to point out that your brand management strategy is much more successful, sustainable and profitable with supported with a well-built and tightly organized digital infrastructure http://www.edwindearborn.com/brand-ma... Strategic Brand Management | What is Brand Management | Branding
Views: 40315 Edwin Dearborn
Global Vox Populi - Brand Strategy
http://globalvoxpopuli.com : Global Vox Populi is a leading Market Research Company in India, Indonesia, UAE, Malaysia, China, Singapore, Philippines, Australia, Vietnam, Hong Kong, South Korea, Turkey, Thailand, Japan, Taiwan, Qatar, Oman, Bangladesh, Sri Lanka, Kuwait, Iran, Egypt, Saudi Arabia, Bahrain, Colombia, UK, Germany, Spain, France, Italy, USA and Russia. We are experienced providers of: Automotive Market Research, Life Science Market Research, Chemical Market Research, Construction Market Research, Consumer Goods Market Research, Engineering Market Research, Food and Beverage Market Research, Healthcare Market Research, Hospital Market Research, Hospitality Market Research, Entertainment Market Research, Medical Devices Market Research, Metals and Mining Market Research, Oil and Gas Market Research, Pharmaceutical Market Research, Retail Market Research, Telecommunication Market Research. Website: http://globalvoxpopuli.com Email: [email protected]
Views: 3585 GlobalVoxPopuli
How Brands Have Changed To Adapt To The New Global Market | Business Traveller
Watch more videos from our new Business Traveller TV show: http://bit.ly/BusTTV Not just the big retailers who are having to adapt their strategies, the luxury brands are re-thinking their business models too. The best of Business Traveller magazine brought to life on the screen, featuring stories on travel and entrepreneurship, destination guides and insider knowledge. Subscribe To Our Newsletter: http://bit.ly/SubscribeBT Visit Our Website: https://www.businesstraveller.com/ Find Us On Facebook: http://bit.ly/FacebookBTUK Find Us On Twitter: http://bit.ly/TwitterBTUK Find Us On Instagram: http://bit.ly/InstagramBTUK In this episode, we explore how the wealthy holiday, shop and spend their free time; and discover how companies are adapting to recent changes in the luxury market. From the phenomenon of the global shopper to the carmakers entering the yacht business, from bespoke expeditions to luxury holiday lets, Business Traveller takes you on a tour of the finer things in life. The series brings the best of Business Traveller magazine to the screen. It features stories on travel, entrepreneurship, technology, destination guides and insider knowledge. In each episode, we head around the globe exploring anything from robot butlers and ‘green airports’ to luxury experiences and travel tech start-ups. Along the way, we’ll be finding out where the experts go to dine, shop, relax and be inspired - whether they’re in London, Oslo or Singapore - and looking at the latest products that help you travel smarter.
Views: 202 Business Traveller
How To Build A Brand | Create an International Brand | Sammy Blindell
http://www.howtobuildabrand.org/ Create an International brand that works across cultures to ensure your growth strategy can expand on a global scale. Find out more on our website or become a fan at facebook.com/BrandExpertTips. We have received a fantastic question about positioning a brand to work globally from Andrea Sangster of Copy Made Simple, who has asked: "How do I create a Global brand that attracts clients in other countries, whilst at the same time ensuring I don't offend or alienate people in other languages and cultures?" What I would say Andrea is that it is very rare for a service-based business to appeal to absolutely everybody and in most cases this applies to product based businesses too. You will naturally have clients you predominantly want to target and who your offer will be more attractive to, whether that is based on gender, age, location, job, company position, their personal financial position, price of your product/service, etc... the list goes on. However, once you have considered very carefully who your target client is you are naturally going to alienate certain people from your proposition. In fact, I would urge that you do so to ensure you are focusing your time and energy delivering to the people who are going to reward you the most for your service or product! Once you have completed this exercise you will then know what other cultures, if any, you want to target. The key is to create a brand that not only positions you as the market leader you are now, but to also create your logo and branding with the future in mind. This way you will start to attract the clients now that you would otherwise have to wait three years to attract if you don't think about this for 3 years. If you know you want to target clients in Spain within the next 6-24 months then you need to ensure your brand not only appeals to your UK target audience, but that it also appeals to a Spanish client too. For example, you may want to incorporate a colour from the flag of the country you want to target. By doing so, you will start to attract Spanish customers straight away because your brand has set the intention! However, if you want to appeal to one audience first and then grow your brand into other countries, you will need to look at your proposition in greater detail -- ideally with the support of a reputable branding agency such as ICE Innovation. If you do want to create a brand that appeals to an audience on a global scale, I would suggest you look to the biggest global companies who are already doing it and model what they have already invested millions of pounds into researching. You only have to look at PayPal, Facebook, Ford, Twitter, Dell, Expedia, Unilever, Sky and Hilton Hotels to see that the colour theme here that works globally is blue. There are many reasons for this, blue being calming colour is one of them. Blue can be strong and steadfast colour or light and friendly. Almost everyone likes some shade of the colour blue. Blue conveys importance and confidence without being sombre or sinister, hence the power suit of the corporate world and the uniforms of many police officers. Long considered a trusted corporate colour, blue, especially medium and darker shades, is associated with intelligence, stability & unity. Lighten that blue and you'll make it more cool, calm, clean, and limitless. You also need to consider the language that is used across cultures. You can translate your strapline word for word as an example, but will the context mean the same thing when it is translated? In this instance I would very highly recommend that you speak to a reputable translation company such as Network Languages - http://www.networklanguages.com/ Creating a global brand or a brand that will work cross culturally needs a solid brand strategy for growth. Check out the full article that accompanies this video and see other related blog posts at: http://www.iceinnovation.co.uk/blog/branding/positioning-a-brand-to-work-globally For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
Views: 1593 How To Build A Brand
How brands in emerging markets can go global | London Business School
Professor of Marketing, Nirmalya Kumar, talks to London Business School about how emerging markets can establish successful global brands, and what inspired him to write "Brand Breakout". Subscribe to more videos from LBS: http://bit.ly/lbsyoutube http://www.london.edu
Experiential marketing is the future of advertising | Layne Braunstein | TEDxFultonStreet
To hold the attention of a millennial audience driven by social media, experiences need to be unique, live, and interactive. Layne Braunstein, Chief Creative Officer at Fake Love, describes how he holds the attention of fickle audiences for global brands. Layne is an award-winning creative and futurist, known for his focus on experimental design and post-digital storytelling. As co-founder and CCO at Fake Love, now a New York Times company, Layne leads the conceptual creative practice. He helps to set the vision and tone for clients, defining a platform and overseeing all the cross-media execution. Layne has led groundbreaking global campaigns for brands such as Google, Levis, Microsoft, Virgin, Amex, M·A·C, Air Force, Marc Jacobs, Bacardi, Lexus, Coke, MTV, Samsung, Heineken, Universal, Acura, VICE, The New York Times, and Nike. Layne’s company Fake Love is the recent recipient of the Adage Small Agency of the Year NE and has become part of the Inc. 5000. Other awards include the 2016 Gold Clio for Experiential in Music, 7 Cannes Lions, including a Cannes Lion Grand Prix; as well as a Golden Pencil One Show award and some more Clios. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 9174 TEDx Talks
What challenges do global companies face with branding? By Howard Belk
Howard Belk is Co-CEO & Chief Creative Officer at Siegel+Gale. He provides strategic and creative counsel to brands that covet a global customer base, and has over 25 years experience serving Fortune 500 companies. Belk also serves on the Board of Advisors for Kahn Lucas and the Board of Trustees for University of the Arts and is frequently quoted by major media outlets, a regular speaker at professional conferences, juried numerous competitions, served as guest professor at University of the Arts in Philadelphia, published essays and commentary, and been the recipient of many awards for design and art direction. #DESCRIPTION Howard Belk talks about the types of branding and marketing efforts that his company provides to global companies. He discusses the kinds of things that internationally based companies are looking for including a value proposition that resonates around the world, and a brand voice that is consistent across geographic lines, along with an achievable plan of execution that is delivered simultaneously at all company locations. Subscribe for more SarderTV: http://bit.ly/1osk5yg Follow our Official Twitter: http://bit.ly/1tIwTzK Check out exclusive SarderTV content: Web - http://bit.ly/1xpv37D Facebook - http://on.fb.me/1EbljQi #ABOUT SARDERTV Sarder TV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, SarderTV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry. Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, Sarder TV launched in 2012. Sarder TV is an exciting, forward thinking media company focused on the promotion of learning.
Views: 43 Russell Sarder
Building Global Brands
Professor Sanjay Sood looks at global issues in brand management. Visit UCLA Anderson School of Management http://www.anderson.ucla.edu/ Click here for more faculty videos from UCLA Anderson School of Management http://www.anderson.ucla.edu/x17273.xml
Views: 6465 UCLA
The #1 Growth Strategy GREAT BRANDS AVOID
#greatbrands #brandstrategy Welcome to Episode #56 of One Minute Wednesday! One Minute Wednesdays is the weekly video series that covers branding, rebranding, marketing, leadership and brand strategies for entrepreneurs around the world. SPECIAL THANKS TO TINY DINER of MPLS, MN FOR THE USE OF THEIR LOCATION FOR THIS VIDEO. This Episode 56 of One Minute Wednesday covers this: Nobody is entitled to anything. Seriously. I know from personal experience. Growing up, I was very talented. I could draw. Paint. Sculpt. I won some early local art competitions. I was appreciated by art teachers. But when I came in as a finalist to win a scholarship at School of Visual Arts in NYC and didn’t, I was crushed. I had a chip on my shoulder for a while. I'd figured, "My talent entitled me to win that scholarship." Soon after, I decided to freelance and become an entrepreneur as a designer. And learn the craft of hustling, of selling, of conveying an idea. And the power of words. And color. And differentiation. And what it means to NOT rely on “my talent” or “my charisma.” In short, I learned how to NOT go on "autopilot." And it’s what I teach every client right out of the gate. Because until they learn that, they’ll go on hoping which weakens them at every turn. They don't "deserve" anything. Unfortunately. It's a lesson I had to learn and what every great entrepreneur and any great brand learns. That is what today’s One Minute Wednesday is all about. As an award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, I have designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) http://a.co/d/dr1RLvS 📌Rising Above The Noise https://www.RisingAboveTheNoise.com 📌The #1 article on Google for How to Rebrand: https://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ @DavidBrier (Twitter/IG) Subscribe to our YouTube channel (turn on notifications): https://www.youtube.com/user/headmusik Want the best book written on branding and rebranding covering Strategy, Sales & Marketing, Social Media and The Business of Branding with a Foreword by Shark Tank's Daymond John: https://www.brandinterventionbook.com/buy-brand-intervention — Visit our website: https://www.RisingAboveTheNoise.com FREE eBook on Branding: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ — Alexa Skill #1 for Branding and Rebranding: 🎙 https://amzn.to/2ydjuM0
Views: 257 David Brier
2018 Global Top 100 Direct Selling Companies with Sales
Global Top 100 Direct Selling Companies with Sales in 2018 http://bit.do/JoinDxn To Know What I Do Contact : [email protected] Direct Selling News List 2018 Song Used Name : Cartoon - On & On (feat. Daniel Levi) [NCS Release] Link : https://www.youtube.com/watch?v=K4DyBUG242c
6 BEST Digital Marketing Tools to Grow Your Business Online
What tools should you be using on your website to market your business? Today Neil shares his six favorite digital marketing tools. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 1:30 The first digital marketing tool that you guys should use is Google Analytics. It tracks your visitor count if you have a lot of traffic. They'll sample the data unless you pay like a hundred or a hundred and fifty grand or whatever their price is per year. Google Analytics will show you how people are engaging throughout your site and what traffic sources are causing most conversions. Don't optimize for traffic. Optimize for traffic that causes conversions. 3:00 The second digital marketing tool I have for you is Ubersuggest. You're going to want to get rankings. You're going to want more search traffic. It's the most consistent traffic that you'll get. Yes. Social media traffic is easier and quicker to get. But Google's algorithm updates aren't as crazy as Facebook's. It won't be where one day you're getting 300,000 visitors from Facebook organic reach and the next day you're getting 10,000 visitors. Google's organic traffic is very, very consistent. So use Ubersuggest. 3:40 The third digital marketing tool I have for you is Google Search Console. We love doing this internally, where we take Google search console, we log in; we look at all the posts, how many impressions they get, how many clicks they get and the click-through rate. We look for the posts that get less than a five percent click-through rate. We look at all the keywords that were getting impressions from that post, and then we integrate those keywords into that blog post or that landing page, and we rewrite that content. 7:30 The fourth digital marketing tool is Crazyegg. Crazyegg shows me how people are engaging with my website. How far they're scrolling. Where they're clicking. It allows me to take that data and, within Crazyegg, you don't have to be a developer, you don't have to be a designer. You can adjust your page and run A/B tests to maximize your sales. Because it's not just about getting traffic, it's about converting those visitors into conversions. Another tool that I love using is called Subscribers. It's through push notifications. People will come through to your website, but they don't come back. 8:00 The fifth digital marketing tool is called Subscribers. It's through push notifications. People will come through to your website, but they don't come back. What it does is it puts a little browser notification when people come to your site and gets them to subscribe without being obtrusive, it does it all within the browser. 9:00 The last digital marketing tool that I'm going to give you guys that you guys should check out is HubSpot. HubSpot's a great tool to look at your overall marketing, your lead count. It integrates marketing with sales, and that's why I want to end with HubSpot. I love it. I use it, and sure some people may say "Hey, there are other tools that do this or that." HubSpot has a lot of free plans, and they have some startup plans, which is very entrepreneur friendly, and best of all is they keep adding more and more stuff for free, so why not? They're a huge billion dollar company that are trying to crush their competitors, so they're just releasing a lot of stuff for free. Hey, that's for your benefit. 10:00 All this data and these digital marketing tools, with no action, is useless. You're better off saving the money and not even paying or using any of them. So that's it. Thank you for watching this week's Q&A Thursday video. If you want your questions answered, leave a comment below. Let us know you want it answered on a Q&A Thursday video. Maybe we'll select it. Either way, if you leave a comment below, I'll answer it no matter what. Please, like, share, review, whatever it is. This video, The more people that know about it, the more people I can help, the happier I'm going to be. As you can see, I don't promote my services or anything from my content. I'm just looking to help people. So I would appreciate it if you can share the content.
Views: 119844 Neil Patel
Modtech Global Brand Video
ModTech Global is a technology distribution company established to develop and bring modern & innovative tech products to the market utilizing the power of direct sales or network marketing business model. It has developed an all-in-one entertainment media device hardware with a combined proprietary and open source software platform called MODI as its first product. Come and join us! LIKE our page - www.facebook.com/modtechglobal.com www.modtechglobal.com www.iwantmodi.com
Views: 2978 ModTech Global
How to Create a Global Brand: Highway to Husband
In 2010, I along with a friend created a blog that led to an 11 month cross country road trip. The idea was born on a a kitchen table out of passion and desperation. I had just been laid off and couldn't find a job. My friend decided to leave her job. As former TV journalist, we were desperate to take a break and step away from our hectic, negative and demanding careers. We realized that this time away from our daily professional lives was an opportunity to focus on our passion for traveling, living healthy and creating positive, entertaining content. We married our passion with great storytelling and turned a kitchen table conversation into a business, a television show and a global brand. We created what became known as Highway to a Husband. Two television professionals leave their lives to traveling the country on a hunt for a husband. (Actually, she was looking for the husband and I was the wing woman.) We blogged for 11 months as we zig-zagged across the country featuring, places, people and our own tragic and comedic single lives. It was during this trip and the months that followed that I realized I have the skills to take a vision and an idea to the market and turn it into a viable, profitable business. That's when I started my Media Marketing business teaching and showing clients how to use storytelling as a marketing hack. Since then I have taken multiple brands and businesses national, enjoyed tremendous success and have had fun in the process. Creating and positioning and telling a story around your brand and business is the most important element to success. It can bring you more clients, higher paying clients, and even lead to partnerships in places you never imaged. We launched this idea from the kitchen table and worked out of car with laptops and our phones and ended up creating a global brand partnering with Nate Berkus, Oprah, Harpo Entertainment and Sony. This brand is still makes an impact. ---------------------- Silva Harapetian Bio Silva Harapetian's life story plays like a movie, an immigrant success story. She has gone from not speaking English as a teenager to being an award winning journalist, one of the very first Armenian-American female newscasters in a top 10 market. She credits her family for her success. But, her compassion for people and the human experience and her passion for storytelling has led to her take a leap of faith launching Silva Media Group a production, a company that creates content featuring anyone making an impact in the community, ordinary people living extraordinary lives on their own terms and highlighting her own journey as an entrepreneur and creative. "Little did I know that surviving in a war torn country, immigrating to the United States as a teenager, adulating my way through some tumultuous circumstances as a refugee, trying to find my identity and balance as a multi-cultural woman and breaking barriers in broadcast media as a former ESL student, would give me all the tools I need to pave my own path." Every time I've come to a place where it's the end of the road...I've rolled up my sleeves and poured concrete to make a new way. This journey is no different. Only this time, I am capturing the process of change, challenge and triumph. Come join the journey! EP: 00-- I QUIT MY JOB https://youtu.be/tUuXH6F32ds Produced by Silva Harapetian & Silva Media Group How to create change? How to deal with change? How to leave a 9 to 5? How to become an entrepreneur? How to change mindset? How to start an online business? How to become famous? How to get on the news? How to get publicity? How to find a husband? How to be in a relationship? How to find the right soulmate? -- ► Subscribe to My Channel Here https://www.youtube.com/Silvaharapetian If you've every wanted to create change in your life it's to start. Let's do it together. Go to my website www.silvaharapetian.com/JointheJourney to get a simple planner to help you get started. Website: http://SilvaHarapetian.com Facebook: http://facebook.com/SilvaHarapetian Twitter: http://twitter.com/SilvaHarapetian Instagram: http://instagram.com/SilvaHarapetian
Views: 3291 Silva Harapetian
Brand Naming Insights | Global Branding -- International Markets | NameQuest
Today, all brands are global in the wired and wireless world of Internet communications. Your company's branded products are easily accessible worldwide, even if your company is primarily a domestic marketer. Language or linguistic name research and analysis is critical. Misinterpretation or implied negativity can lead to an embarrassing failure and retreat from the marketplace. Global branding today requires an intelligent strategy. For more information on brand name development and research, visit NameQuest.com.
Views: 159 NameQuestUSA
The Changing World of Global Branding and Marketing
Don Schultz, professor emeritus at Northwestern University and a pioneering thinker in the discipline of integrated marketing and communications, spoke with BrandingBusiness Founding Partner Ryan Rieches. The two discuss how marketing concepts are changing in the digital, interactive and interconnected world and how sales and marketing professionals must be forward focused to reach today’s more informed consumers.
Views: 62 BrandingBusiness
Adding Value First in Business | Daniel Rodic | TEDxYouth@Toronto
Daniel Rodic believes in offering value to be successful in business. Listen to his talk on how to add value to work, business and relationships. Daniel Rodic is the Co-Founder of Exact Media, his third company in the marketing and technology industry. His clients include global brands such as L'Oréal, Unilever, and P&G, while top-tier retailers such as Gilt.com, Zulily.com, and Walmart are just some of the recognizable partners in Exact Media's delivery network. Daniel's first company DineWithMe, a mobile marketing solution for restaurants, was funded by The Next 36. Daniel represented Canada at the 2013 G20 Young Entrepreneurs’ Summit in Moscow, Russia. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 17975 TEDx Talks
Interbrand Announces 2010 Best Global Brands at NYSE
Global brand consultancy Interbrand visits the NYSE along with Chief Marketing Officers and executives of leading companies in Interbrand's 2010 "Best Global Brands Study." To celebrate their brand performance, CMOs and top executives from Coca-Cola Company (NYSE: KO), Hewlett-Packard Co. (NYSE: HPQ), Heineken, Hyundai, Google, Grupo Modelo (Corona), J.P. Morgan Chase (NYSE: JPM), Microsoft, and Zurich Financial Services, join Interbrand's Global CEO, Jez Frampton, as he rings The Closing BellSM. Interbrand's annual "Best Global Brands" Every year, Interbrand publishes the definitive ranking of the world's 100 most valuable brands, the "Best Global Brands" report. Voted one of the three most influential benchmark studies by business leaders, Best Global Brands offers insights into how global organizations create and manage brand value. Background · Half of the 2010 top-10 brands hail from the technology sector. · In financial services, the traditional role of the banks is slowly changing and the right social media strategy has helped banks build a more direct and positive relationship with customers. · Despite a difficult year, the auto industry has turned a corner, and its top brands have sustained their value with innovation in design, new models and ground-breaking new partnerships. CMOs of leading companies representing all these sectors will be present to receive their awards and be available for interviews at the NYSE on Sept. 15. For more information about the Interbrand's "Best Global Brands study", please click on: http://www.bestglobalbrands.com
adidas is all in - Launching the biggest marketing campaign in the brand's history
3D Projection on the Pharo in Marseille and live concert with Justice, DJ Medhi and Busy P. adidas unveils its latest global brand campaign. This is the first time that the company has created a campaign leveraging the adidas Sport Performance, adidas Originals and adidas Sport Style sub-brands, ensuring that it is the most diverse and all-encompassing glimpse into the brand ever. The "all adidas" campaign takes place throughout 2011 in a mix of environments from sport to music, lifestyle to fashion with different elements rolling out over the year. Available video on www.thenewsmarket.com and www.adidas.synapticdigital.com includes various event locations highlights as well as a global highlight package.
Views: 5009 DelanoDigital
Global Branding Consultant Jon Tan and Internet Marketing Coach Fione Tan
Top Internet marketing coach Fione Tan interviews Branding Consultant Jon Tan with 20 years of branding experience and expertise, and as to why he wanted to join eOneNet's Internet marketing coaching program, and his website has already got page one ranking in Google after the course!
Views: 287 eOneNet Fione
Staying Relevant After 140 years | Linda Boff, Executive Director, Global Brand Marketing, GE
GE is one of the most valuable brands in the world, as well as one of the most venerable. Knowing that successful brands need to market in the year they live in, GE has adopted cutting edge digital, social and mobile marketing as powerful story-telling tools to stay contemporary and reach new audiences through their marketing.