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Experiments - a new way to link customer and brand value | London Business School
 
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How do consumer behaviour insights contribute to brand value? Simona Botti, Professor of Marketing, and David Faro, Associate Professor of Marketing, link research-method experiments to branding. Subscribe on YouTube: http://bit.ly/2fQAm0p Follow on Twitter: http://bit.ly/2FKNIFe
What is CUSTOMER EQUITY? What does CUSTOMER EQUITY mean? CUSTOMER EQUITY meaning & explanation
 
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What is CUSTOMER EQUITY? What does CUSTOMER EQUITY mean? CUSTOMER EQUITY meaning - CUSTOMER EQUITY definition - CUSTOMER EQUITY explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Customer equity is the total combined customer lifetime values of all of the company’s customers. In deciding the value of a company, it is important to know of how much value its customer base is in terms of future revenues. The greater the customer equity (CE), the more future revenue in the lifetime of its clients; this means that a company with a higher customer equity can get more money from its customers on average than another company that is identical in all other characteristics. As a result, a company with higher customer equity is more valuable than one without it. It includes customers' goodwill and extrapolates it over the lifetime of the customers. The term is a misnomer since the term has nothing to do with the traditional meaning of equity. There are three drivers to customer equity, all of which refer to three sides of the same thing: Value equity: What the customer assesses the value of the product or service provided by the company to be; Brand equity: What the customer assesses the value of the brand is, above its objective value; Retention equity: The tendency of the customer to stick with the brand even when it is priced higher than an otherwise equal product; Companies often attempt to gain more customers and increase revenues by improving customer equity. They do this by: improving consumer service; improving the value or desirability of the brand; improving goodwill; improving brand popularity such as by advertisements; and improving the trust of the customer towards the brand.
Views: 4047 The Audiopedia
Driving Brand Value With Customer-Generated Content
 
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Customer generated content or CGC is everywhere from social media to Yelp reviews. The video above shows marketers how to use such information to drive brand value. For more information on this subject, download the white paper here: https://www.onlinewhitepapers.com/marketing/driving-brand-value-with-customer-generated-content/ ABOUT: Online White Papers, a web brand of Bython Media, helps company executives and IT decision-makers identify the problem areas of their business as well as strategies, techniques, and technologies to inform employees, give insight and support where needed, and to streamline the business process. A vast repository of professional resources from leaders in the IT, finance, marketing, and human resources industries brings solutions to your fingertips. Find out more at OnlineWhitePapers.com.
Views: 6 Bython Media
Brand equity & Brand value | How to make customer loyal | grojo
 
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This video is about Brand equity and brand value in which we talk about marketing and customer satisfaction. Some rules are given in this video which help to make any customer to a loyal customer. You can apply all those things in your business and can make your business to a large business it helps you to understand your customer and consumer behavior. If you have any questions you can comment down below
Views: 12 Business feak
Customer Retention Strategies - 5 Tips To Increase Lifetime Value
 
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Today we’re going to talk about 5 tips to increase repeat customers and lifetime value. Coming up next! Tip #1 - Offer Great Service and Great Customer Experience: Customers come to you and they already expect that you’re going to provide to them exactly what they were looking for. They already expecting that you'll provide a service, a product, and they expect to have a reasonable relationship with you during that time. Provide great customer experience and great service by going above and beyond what your competitors are doing or what they would even would expect you to do. Blow them away with your follow up. Contact them all the time! Let them know how their project is going, let them know where their product is If you’re staying on top of it and staying in front of them by offering a great customer experience you increase the likelihood of people working with you again and wanting to return to either get your service or get your product another time. Tip #2 - Stay On Their Radar: 97% of people that go to your website or interact with your brand for the first time don’t convert. It doesn’t mean they aren’t a good customer or they they’re not a good fit for your business. It just means they're in a different spot in the sale funnel. Maybe they’re just researching. They’re comparing, price shopping. It doesn’t mean they’re a bad customer for you. If you follow up with them and stay on their radar using retargeting ads or any of the other myriad of marketing opportunities out there you’re able to keep that top of mind awareness and you’re able to follow the Marketing Law of 7. Which means that a consumer needs to see or interact with your brand at least 7 times before they make a decision as to whether or not they’re going to work with you in the future. Tip #3 - Automate Your Processes: Use a CRM. and use email automation. The last thing you want to do is spend all this time money and energy in driving people to your website, getting them to fill out a lead form or maybe they made a purchase, and then they completely fall off your radar and you never talk to them again! All you need to do is set up some automated process with email automation and with CRM lists and you can develop a funnel to continue nurturing these customers so they come back to you when it's time for their next service or product. There are a lot of tools out there that are available but we recommend the Marketing 360 CRM. It’s free, it’s free for life, and you can sign up today. https://www.marketing360.com/small-business-crm/?ref=5CustomerRetentionTipsVideo Tip #4 - Ask For Referrals: If you aren’t asking for referrals you’re relying on luck. You need to give your customers and opportunity to brag about you. They’ve already paid you they’ve already taken that risk, now you’be developed a trust relationship with them so give them an opportunity and an incentive to brag about their decision to their friends and their family. It’s a great way to generate new leads. It’s a great way to get your brand name out there at minimal cost to you. And you’re also able to stay in touch with the customer you’ve already worked with and all of their friends and family so you can utilize them as another opportunity to drive more business and return business back to your company. Tip #5 is to thank them and follow up You need to say thank you! Say please, say thank you, appreciate the fact that they’re spending their hard earned money with you and recognize that. This is also a fantastic time to ask them to leave you a review! Reviews are incredibly powerful. It’s an opportunity for you to develop and maintain your own online reputation. So if you provide great customer service and you follow these tips, thank the customer after the service or the product has been delivered - ask them for a review. It’s a great way to grow your business and keep people coming back to you. Finally, remember it costs 5 times more to generate a new customer than it does to keep an existing customer. If you follow these tips and provide great service and great products to your customers they’ll keep working with you! They’ll come back, they’ll become a lifetime customer and they’ll refer their friends and family resulting in a net growth for you, your business, and your community. Thanks again, and happy marketing! --- Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017! Follow Us: Marketing 360® Website: https://www.marketing360.com/ Madwire® Website: https://www.madwire.com/ Facebook: https://www.facebook.com/marketing360/ Instagram: https://www.instagram.com/marketing360 Twitter: https://twitter.com/fuelsyourbrand Pinterest: https://www.pinterest.com/fuelyourbrand/ Snapchat: https://www.snapchat.com/add/fuelyourbrand Youtube: https://www.youtube.com/marketing360
Views: 17031 Marketing 360
Lifetime Value of a Customer vs. Customer Acquisition Cost
 
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This video shows how to calculate and compare the lifetime value of a customer and the customer acquisition cost. The lifetime value of a customer and the customer acquisition cost should be calculated to assess whether a company's business model (or a particular product) is sustainable. If the customer acquisition cost exceeds the lifetime value of a customer, this suggests that it is too expensive for the company to acquire customers and that the company will ultimately lose money (unless something changes). A good ratio of the lifetime value of a customer to the customer acquisition cost is at least three to one, since it must be remembered that the company needs to cover non-customer-acquisition costs as well to remain in business. Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.Edspira.com To like Edspira on Facebook, visit https://www.facebook.com/Edspira To sign up for the newsletter, visit http://Edspira.com/register-for-newsletter Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com To follow Michael on Twitter, visit https://twitter.com/Prof_McLaughlin To follow Michael on Facebook, visit https://www.facebook.com/Prof.Michael.McLaughlin
Views: 416 Edspira
How to Add Value to Everything You Do | Customer Service Expert Mark Sanborn
 
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How will your brand out-think the competition? How will you replace money with imagination to add value to your company's services and products? In this short video from customer service expert Mark Sanborn explains the six ways you can add value to everything you do: more, better, faster, different, less, and funner. Like Mark says in the video, these principles are derived from Mark's internationally-best-selling book, "The Fred Factor." It has inspired brands around the globe and has sold millions of copies. Like Mark's ideas in this video? Grab your copy of The Fred Factor here: https://www.marksanborn.com/product-category/marks-books/ __ SUBSCRIBE: http://www.youtube.com/subscription_center?add_user=markhsanborn MORE VIDEO TOOLS FROM MARK SANBORN: Cultivate Business Success: https://www.youtube.com/playlist?list=PLJRT3y-X7CpdojU9z7YGvlJpoaxfjCcof Become a Better Leader: https://www.youtube.com/playlist?list=PLJRT3y-X7CpeCFD5WKa9dhQZtDUTTQcxF Create Amazing Customer Experiences: https://www.youtube.com/playlist?list=PLJRT3y-X7CpeCFD5WKa9dhQZtDUTTQcxF DOWNLOAD MARK'S FREE E-BOOK FOR LEADERS: http://www.marksanborn.com/doing-leadership ABOUT MARK SANBORN: Leadership expert and keynote speaker Mark Sanborn helps the world's top brands create incredible customer experiences, bolster leadership from within, and achieve amazing results. His best-selling book "The Fred Factor" illuminates the secrets to winning and keeping customers who happily proclaim your brand. This expertise has won him the title of one of the top leadership experts in the world. In fact, Mark has spoken in front of over 2400 audiences worldwide. For a detailed bio of Mark Sanborn and to see how he can help your brand, please visit https://marksanborn.com/ CONNECT WITH MARK SANBORN: YouTube: http://youtube.com/markhsanborn Website: https://marksanborn.com/ Twitter: https://twitter.com/mark_sanborn Facebook: https://www.facebook.com/marksanbornspeaker LinkedIn: https://www.linkedin.com/in/marksanborn HIRE MARK FOR YOUR NEXT EVENT: Call Helen Broder at (910) 256-3495 or visit our Contact page at https://marksanborn.com/contact-us/ Sanborn & Associates, Inc. 10463 Park Meadows Dr. Ste. 213, Lone Tree, CO 80124 Phone: +1 (303) 683-0714 Fax: (303) 683-0825
How to Deliver Value to  customer
 
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Ever Thought of How to Deliver Value to your customer. Here are 5 ways to create added value that can be easily implemented into your business plan today: 1. Always consider your customers’ perspective The art of creating added value starts with the ability to see your business through the eyes of your customers. 2. Consistently work to improve customer satisfaction lack of customer satisfaction is a sure-fire way to keep people from coming back. Soliciting honest feedback through surveys on a regular basis allows you to keep your finger on the pulse of your customers’ needs in their journey with your business and is also an opportunity to monitor your brand’s identity in the marketplace. 3. Implement marketing models into your strategy As you’re searching for ways to create added value, the use of popular marketing models can help your strategy take shape. For small and medium businesses, the four c model, brand essence wheel, and SWOT analysis tool will help you develop your brand’s value statement, define your unique selling point, and even forecast customer demands based on market trends. 4. Develop a memorable customer experience Businesses with unforgettable customer experiences are more likely to benefit from word of mouth referrals, positive online reviews, and higher retention rates. 5. Never underestimate the value of free resources Whether it’s a free guide, a printable PDF, or a company branded calendar, free resources are a great way to create added value and showcase your brand’s ability to offer ‘a little something extra’ to customers. IMAGE LINK-http://www.birgitsmit.com/en/
Views: 147 The Info Thought
CUSTOMER DRIVEN MARKETING STRATEGY
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 13871 Keiiiiiichi
How Customer Service Affects the Value of Your Brand
 
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Listen to the Sekere Team talk about why customer service is important to a brand's value
Views: 1 Sekere News
2018 Trends in Branding and Customer Experience
 
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Scott Davis, Chief Growth Officer at Prophet, describes five key branding and customer experience trends that will shape the marketplace in 2018. Davis details the directions businesses should be taking to remain relentlessly relevant with customers this year, including: - Integrating their purpose into their promises - Partnering with AI for personalized service and communication - B2B brands taking inspiration from B2C customer experiences - Innovating and reinventing rather than focusing on differentiation - Storytelling through personal, authentic, relevant tales Through branding, businesses can improve their customer experiences. To learn about strategic branding, visit https://www.prophet.com/solutions/brand. For more about using branding to create excellent customer experiences, visit https://www.prophet.com/work/solutions/expertise/customer-experience/
Views: 1113 Prophet
Marketing Minute 084: “The Value of the Customer Journey” (Marketing Strategy / Buyer Behavior)
 
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Many marketers think the customer journey starts when the brand makes contact with the customer through some type of advertising or promotional effort. But the customer journey starts long before customers even recognize any desire to investigate your product category as a potential solution to their needs. Various experiences, or situations, or even micro-moments occur during people’s lives that lead them on a path either toward or away from desiring something in your product category, not to mention desiring your particular brand. This same customer journey travels on far past your customers’ final purchase and even past their final use of your product. Their willingness to speak favorably or negatively, or even speak at all, about your brand can be a powerful factor in the success of your marketing efforts for years after the person no longer is a viable customer. Think about parents who used to buy all sorts of “baby” products, but then “grow out” of that stage, potentially never to enter that market again. Yet their opinions of those products and brands can span a lifetime of advice to other new parents who are at the buying points of their customer journeys. The task for marketers? Gain a comprehensive understanding of your customers’ various journeys, and you’ll be much better equipped to satisfy them and truly create customers for life. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 26908 Anthony Miyazaki
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
 
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Go to http://brokop.com/ for the best digital marketing productions! Brokop.com has made subtitles for this 1997 speach of Steve Jobs, because it has such bad sound quality and that is a pitty because it is the best marketing speech in the world. Brokop.com is working with marketing via digital design, visual fx, video shoot, editing, 3D. We produce great storytelling in marketing. . We encourage you to go to brokop.com and see for yourself that we can provide you with all you need in good marketing stuff.
Views: 2883896 Rene Brokop
Lecture 30: Overview of Brand Values to Gain Customer Loyalty
 
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Lecture 30: Overview of Brand Values to Gain Customer Loyalty ----------------------------------------------------------------------------------------------------- Today, we're going to talk about customer service. These are the things that you want your customers to perceive about you and your business. People want to trust other people instead of corporations. You want to have core values and have your business stand for something special. Sports Pulse was about connecting customers with card shops around the U.S. and Canada. Help support them and keep the stores open. Don't have a problem saying no to a customer. You should know what you will never do and tell your customers that. You have integrity and stand for what you believe in. You also want to be authentic and have that authenticity reflected in your business. Emulate businesses you love and buy from. What do they do great? What do they do differently? Analyze their business and emulate those same authentic qualities into your own. Don't be afraid to be yourself and act your size. You're not a corporation, you're either one person or a small group of people. That's okay and embrace who you are. You can't always surprise your customers, but the unexpected gets remembered. Give a little extra value away as an extra bonus gift that they might not be expecting. Try and surprise your customers every single time. Go the extra mile to put in the work and win their loyalty. That's how businesses win in the long run. You want to be consistent. Imagine if the same dish at your favorite restaurant tasted different half the time you went. You'd never know what to expect, the good or the mediocre. So, you'd be less likely to eat there. If you say you ship products within 48 hours, be consistent and do so. If you don't send an email right away and apologize. Be personal with your customers and go that extra mile in getting to know them too. They'll be more lenient when you make a mistake.
General Mills Uses TIBCO Spotfire to Improve Brand Value, Customer Interactions, and Loyalty
 
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General Mills wins a TIBCO Trailblazer Innovator award for its use of Spotfire to deliver world-class collaborative analytics and reporting applied to product delivery, brand, customer interactions, and loyalty.
Views: 4001 TIBCOSoftware
Customer intimacy - Brand values - Renault Trucks
 
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The brand values and the brand promise define what customers should expect from all interactions with our products, services and people. They produce emotion that create the difference and shape the image customers have of Renault Trucks. For this very reason, it is key that people working with our brand are sharing the same understanding of our values. Renault Trucks has three brand values: Robustness, Customer Intimacy and Commitment. They are valid whatever the job, in touch or not with our final customers. Metaphoric films explain the Renault Trucks Brand Values. The context chosen has no link with our industry so that each and every one can appropriate on his own the reality covered by each brand value. This means no trucks, no drivers, no customers. A speed skiing team to illustrate Customer intimacy: by observing, analyzing and understanding the speed skier needs, the team provides support, advice and gears to help the skier enhance his performance. Renault Trucks on YouTube: http://www.youtube.com/user/RenaultTrucksCom/ Renault Trucks on Facebook: http://www.facebook.com/renaulttrucksdeliver Renault Trucks on Twitter: http://twitter.com/renaulttrucksco Renault Trucks on Google+: https://plus.google.com/115659492242782666394 http://www.renault-trucks.com/
Executive Insight: Building Brand Value and Customer Loyalty
 
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Executive Insight — An online open panel discussion with franchise experts discussing how to build brand value, while ensuring cash flow for franchisors and franchisees. Our expert panel discussed building and maintaining customer loyalty, maintaining compliance and protecting franchisee investments from various market risks including data breaches caused by credit card hackers. Executive Insight Panelists: J. Joseph Finizio President & CEO, Retail Solutions Providers Association Randy Murphy CEO Mama Fu's Asian House - Murphy Adams Restaurant Group, LP Jeffrey S. Klein Partner, Capriotti's Sandwich Shop
Views: 417 ANX
CX Competency: Compelling Brand Values (Temkin Group)
 
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Organizations that want to become customer experience leaders need to master what Temkin Group calls the Four Customer Experience Core Competencies: Purposeful Leadership, Employee Engagement, Compelling Brand Values, and Customer Connectedness. This video provides an overview of Compelling Brand Values. Download the free report: The Four CX Core Competencies http://experiencematters.blog/2017/04/25/report-the-four-customer-experience-core-competencies-free/
Views: 1221 TemkinGroup
Marketing Storytelling: How to Craft Stories That Sell And Build Your Brand
 
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Marketing Storytelling: How to Craft Stories That Sell And Build Your Brand // Do you want to know what the oldest marketing technique out there is? It's storytelling. If you haven't used storytelling in your marketing yet, you should. And I'm going to show you exactly how to use storytelling just like I do so you can get results. RESOURCES & LINKS: ____________________________________________ How to Use Storytelling to Connect With Readers (Video): https://youtu.be/EpiAIQpWLLs How to Leverage Storytelling to Increase Your Conversions (Article): https://neilpatel.com/blog/how-to-leverage-storytelling-to-increase-your-conversions/ ____________________________________________ The first example I have about storytelling is a significant objects project. There was this guy, he bought 200 items for $129. He then took those items, created a story around them, each individual one, posted it on eBay for each object, and can you guess how much he ended up selling everything for? A whopping grand total of $8000. That's the power of storytelling. Step one, define your core message. If you don't have a core message, your story's going to continually ramble and ramble on. There has to be a point to a story. You can't just tell a story because you want more sales or more conversions or more people to follow you. If there's no point, people aren't going to know why they should continually pay attention to the story. Step two, decide what kind of story you're going to tell. One version of storytelling is incite action. It's to get other people to take action and do something. If you tell a story that motivates people, you can get them to take action. Another way of storytelling is to tell people about yourself. You can have a story about yourself, ups and downs you went through, it could be motivational. This can help inspire other people jump on your bandwagon, follow your personal brand, follow you over the social web. Personal storytelling is amazing. When people get to know you, they relate more, they're more likely to follow you, and your personal brand is more likely to grow. Conveying value is another way of telling a story that gets people to join your bandwagon. What I mean by that is if other people believe in the same values as you do, they're more likely to relate with you and follow you as well. This not only help to generate sales for your company, it also helps with your personal brand. The last way that people typically storytell is to educate and pass knowledge on. When you educate and you're passing knowledge on through a story, they're much more likely to be engaged, hooked, and learn that knowledge and be able to execute on it in the future. Step three, you need to establish your call to action. If you tell a story, you get people hooked, they're all about you, they're about your personal brand, they're about your business, but they don't know what to do next, you're not really going to see any sales or conversions. You need to tell them to do things like check out your company, follow you on the social web, join your email list, whatever it may be. It doesn't have to be a major commitment, it doesn't have to be where they have to buy something right away, it could just be as simple as joining your list so that way you can tell them more stories, build more of a rapport with them, build more of a relationship, and then eventually convert them into a customer. Now, before I let you go, because you have all the steps, I want to give you three quick bonus tips. I've been storytelling for a long time, and I found that when a good story includes these three main things, it does much better. So let's go over these bonus tips. Bonus tip number one, you need to have characters. This allows people to see themselves in the story and be a part of it. Without that, there'll be a disconnect between you telling the story and the person listening on the other end. Always have characters, and make them relatable. Number two, you need a conflict. Without the conflict, there's not going to be that hook that gets people there waiting to figure out what's happening next. We don't have conflict and everything's hunky dory and roses, then people are like, okay, cool, this is boring. Always have conflict in a story. And of course, this is the last bonus tip, you need resolution. You got the conflict, you need the resolution to go with it. ► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. ►Find me on Facebook: https://www.facebook.com/neilkpatel/ https://youtu.be/7QDNVMVF7ss #Marketing #NeilPatel #DigitalMarketing
Views: 3956 Neil Patel
4. Customer Value in Marketing -Marketing by Prof. Vijay Prakash Anand
 
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In this video, I have talked about the meaning and importance of Customer Value in Marketing. Value is the most important term in marketing. I call it the ‘V’ Factor, which is essential to succeed in the market. Just like ‘V’ for Victory, ‘V’ for Value can do wonders for a company. So, if you want to become a good marketer, you need to understand this ‘V’ Factor well. Let us check out the video to know more.... ................................................................................................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyvijay Please send your queries, feedback and suggestions on [email protected]
Views: 36883 Marketing by Vijay
I Was Seduced By Exceptional Customer Service | John Boccuzzi, Jr. | TEDxBryantU
 
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Boccuzzi Jr. discusses why customer service, as opposed to traditional marketing strategies, has the potential to be the greatest form of marketing for a brand. John Boccuzzi Jr. has more than 20 years’ experience as a sales, marketing and customer experience executive, with a proven track record of strategic thought leadership in both private and public companies. John most recently served as Vice President of Sales & Edible for Business for Edible Arrangements, LLC were he led a team of 5 Senior Directors and Directors and total personnel of over 100 across several key departments including: Business Gifting, Business Development & Brand Partnerships, Franchisee Support, Customer Care and Training & Development. Wanting to share his passion for developing and delivering the best possible solutions and customer experiences, John formed Boccuzzi LLC. John has a Bachelor’s Degree from Bryant University in 1990 with a focus in Entrepreneurship. When John is he enjoys spending time with his two amazing children and wife of 21 years. He is also a foodie, cook, bee keeper, mico fruit farmer and runner and has completed several marathons. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 123565 TEDx Talks
Help with Customer Attrition, Brand Equity and Brand Risk Management Innovation
 
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How can you know when Customer Attrition makes of innovating your Brand Risk Management and Brand Equity a must? Simple, it’s always a must. You have to start thinking forward events right now Get the new whitepaper at http://ArtBasedSolutions.com or http://www.webantiphon.com then stay tuned for the book that unlocks the kingdom. This video is a short introduction to Brand Risk Management, Brand Equity, Customer Attrition and an easy way to solve your problems regarding those factors, in the past, stress, worry and declining sales where the norm, but now the knowledge economy is speeding up rates for changes in customer preferences, customers are better informed and brands face new challenges An outside the box thinking methodology, thinking forward events, brand equity and a good brand risk management are more important than ever and they must be a part of the new strategy that any brand needs in order to survive Relevant business cases show how old approaches to Brand Risk Management can do more harm than good, lack of diversity in perspectives, voices and outside the box thinking creates an avoidable set of brand risks, with the new white paper introduction to Art Based solutions “How to” you will learn the difference Brand Equity and distinction makes And the mistakes you must avoid to win loyalty Go get the new white paper at http://ArtBasedSolutions.com or http://www.webantiphon.com And let Art Based Solutions get you the results you want
Views: 261 Yvette Dubel
Brand Matters: How do you build an effective customer experience function?
 
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In this episode of Brand Matters, we talk to Maria Boos about what it takes to build a successful customer experience function in an organization, and how that can unlock immense brand value from a customer experience perspective. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 2121 Siegel Gale
Building A Brand – Defining The Customer, Episode 2
 
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What is a discovery session? How do you develop a brand strategy? What questions do you ask a client? How do you create user profiles and user personas? How do you identify your customers? Why must you define a strategy before you design? The discovery meeting is the backbone of the entire project. It is what defines the brand strategy moving forward. In episode 2 of Building a Brand, Matthew and Ben from Blind sit down with Josh and Crysten from Hamilton Family Brewery to define Hamilton’s brand strategy moving forward. In this meeting, they'll define the goals of the business, identify the customers driving revenue, create user personas, and define the brand attributes. All of these exercises will help the branding team at Blind, develop a successful strategy for the business. 0:55 – Episode 1 recap 1:18 – What is a discovery session? 2:00 – What's everyone's goals? 3:20 – Excercise 1: Defining the Goals 6:48 – Excercise 2: Identifying the Customers 9:20 – Busines 101: Know your customers 9:41 – Excercise 3: User Profile 1 13:26 – Excercise 3: User Profile 2 17:21 – Excercise 4: Defining the Brand 20:20 – When the client gets stuck 20:43 – Ben Burns pulls an Ace out of his sleeve 21:18 – Looking at Stylescapes 22:33 – Discovery session recap. Next steps 23:30 – Reflecting on the discovery session 24:31 – On the next episode of Building a Brand 🖥 Watch the series playlist: http://bit.ly/BuildingABrandShow “Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. Hamilton Family Brewery was founded in 2014 by husband and wife team Josh and Crysten Hamilton. Since then, their little brewery in Rancho Cucamonga, California has ballooned in size because of its growing popularity. The Hamilton's are looking to take the next step into retail, but Josh, who has been doing the design for the company up to this point, does not feel confident in creating a recognizable, stand out brand for that next phase. In this series, we'll give you a behind the scenes look at this process, from start to finish. You'll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch. Follow us: @mrbenburns @matthewencina @thefuturishere https://blind.com/ Learn more about Hamilton Family Brewery: https://hamiltonfamilybrewery.com/ 👉 Interested in brand strategy and the discovery process? Learn our process, CORE: http://bit.ly/30PwWzZ 💪 What are Stylescapes? Remove the guesswork. Focus on good work: http://bit.ly/2JJKhEM 👨‍💻 Need help with your first client meeting? Download our FREE 1st meeting Worksheet: http://bit.ly/2Wgy9Rd 🎧 Do you like the music? Check out the Epidemic Sound music libraries we used in this video through our affiliate link*: https://bit.ly/2T647tR #BuildingABrandShow #BrandStrategy #Discovery #TheFutur #MatthewEncina #MrBenBurns #BizOfDesign === 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia Editor– Stewart Schuster, Kevin Ramlal Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
Views: 92246 The Futur
How to calculate Customer Lifetime Value in Marketing
 
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I discuss the importance of customer lifetime value to the success of a firm then show how to calculate CLV with the simplest formula. Please subscribe and like and share this video if you enjoyed it. I plan to post a more complex example including net present value calculations and some Excel work in the future. ► Subscribe to Scott's Videos Here - https://www.youtube.com/channel/UCzbu... -- Dr. Scott Davis, a professor of Marketing and founder of SilverPlane video automation, interviews successful marketers to help you start a business, lead a team, understand consumer behavior, deliver and communicate benefits to your customers, and market new products. Scott interviews people from a range of marketing professions from social media managers to chief marketing officers. Scott also provides tips and secrets for using LinkedIn and building your personal brand. Find Scott here: Website: https://www.scottwdavis.com Soundcloud: https://soundcloud.com/tomarket Twitter: http://twitter.com/scottwdavis Podcast: https://www.scottwdavis.com/podcast Instagram: http://instagram.com/scottdavisphd
Views: 6216 Scott Davis
Robustness - Brand values - Renault Trucks
 
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The brand values and the brand promise define what customers should expect from all interactions with our products, services and people. They produce emotion that create the difference and shape the image customers have of Renault Trucks. For this very reason, it is key that people working with our brand are sharing the same understanding of our values. Renault Trucks has three brand values: Robustness, Customer Intimacy and Commitment. They are valid whatever the job, in touch or not with our final customers. Metaphoric films explain the Renault Trucks Brand Values. The context chosen has no link with our industry so that each and every one can appropriate on his own the reality covered by each brand value. This means no trucks, no drivers, no customers A lighthouse to illustrate Robustness in the products, services and relationship: the lighthouse is a robust building that keeps standing in the storm and maintains the relationship with the ships to guide them whatever the weather during nights and days. Renault Trucks on YouTube: http://www.youtube.com/user/RenaultTrucksCom/ Renault Trucks on Facebook: http://www.facebook.com/renaulttrucksdeliver Renault Trucks on Twitter: http://twitter.com/renaulttrucksco Renault Trucks on Google+: https://plus.google.com/115659492242782666394 http://www.renault-trucks.com/
Product and Brand Portfolio  Can we balance the Unique Customer Value Propositions and Pricing Strat
 
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Focus on pricing strategy, pricing policy and creating value propositions in pricing.
Creating Customer Value, Satisfaction, and Loyalty | Marketing Management (Lecture 5)
 
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Creating Customer Value, Satisfaction, and Loyalty | Marketing Management (Lecture 5) Subscribe this channel to get more knowledge,Slides,Lectures,Presentations etc. Youtube: http://www.youtube.com/c/GetKnowledge?sub_confirmation=1 Facebook: https://www.facebook.com/g8knowledge Twitter: https://www.twitter.com/g8knowledge Instragram: https://www.instagram.com/knowledgeget Course Description: This course has been designed keeping in view the following objectives: • To introduce to the students the variables involved in Marketing Management • To enable the students to understand the complexities involved in decision making as applicable to marketing problems • To equip the students with enough understanding of the marketing environments to study and analyze the different environmental factors necessary for decision making • To prepare the students for practical application of the concepts imparted in the classroom once he/she enters the real markets Course Objective: After completing this course a student will be able to: • Understand the finer implications of Marketing Planning and Decision Making • Be able to analyze the factors involved in marketing planning • Create at least a theoretical framework for a complete market plan • Posses a complete understanding of marketing theories and models for decision making Chapter Objective: What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers? How can companies cultivate strong customer relationships? How can companies both attract and retain customers? What is database marketing?
Views: 3345 Get Knowledge
Commitment - Brand values - Renault Trucks
 
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The brand values and the brand promise define what customers should expect from all interactions with our products, services and people. They produce emotion that create the difference and shape the image customers have of Renault Trucks. For this very reason, it is key that people working with our brand are sharing the same understanding of our values. Renault Trucks has three brand values: Robustness, Customer Intimacy and Commitment. They are valid whatever the job, in touch or not with our final customers. Metaphoric films explain the Renault Trucks Brand Values. The context chosen has no link with our industry so that each and every one can appropriate on his own the reality covered by each brand value. This means no trucks, no drivers, no customers. Trapezists to illustrate Commitment: the flying man knows that he can count on the other trapeze artist to be there at the right time, when he needs him in order to do the show without falling. Renault Trucks on YouTube: http://www.youtube.com/user/RenaultTrucksCom/ Renault Trucks on Facebook: http://www.facebook.com/renaulttrucksdeliver Renault Trucks on Twitter: http://twitter.com/renaulttrucksco Renault Trucks on Google+: https://plus.google.com/115659492242782666394 http://www.renault-trucks.com/
Brand Matters: How do company values impact customer experience?
 
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This week on Brand Matters we talk to Nick Miller and Katie Conway, Senior Strategists, about how company values can impact the customer experience at every touchpoint. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai: http://www.siegelgale.com
Views: 1010 Siegel Gale
Building A Brand – Presenting To Clients, Episode 5
 
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How do you present an idea? How do you pitch to clients? How do you name your work? What happens when the clients don't like the work? Clients do not always know how to express what they are looking for when it comes to visual concepts. Designers have historically shown clients various samples of published work to help guide them through the design process to understand what style they are interested in. Before the internet designers showed clients physical tear sheets from magazines. The mood board is the digital version of the old tear sheets in a client presentation. Because we are only using the work to educate and help our client understand the style it prefers, and then creating new and original works for the client once we understand this preferences in style, we are not recreating the already published works. Fair use under copyright law promotes freedom of expression by permitting the unlicensed use of copyright-protected works in certain circumstances. In our video, we are using the sample material for reference and an educational experience, a use different from the original purpose of the samples, to sell products and services. This is the type of use that is is permitted under copyright. 🎬 Episode breakdown: 00:50 - Previously On 01:53 - "We may have to leave one in the car" 02:34 - Discussion of Emily's second Stylescape 03:07 - Ben and Matthew work on naming Sang's Stylescape 05:07 - Why name them? 05:41 - Planning the presentation 06:20 - Arriving at the Brewery 06:38 - Ben opens the presentation 07:46 - Emily's Stylescape "Ornate Heritage" 10:04 - Sang's Styelscape "Built To Last" 12:42 - Min's 1st Stylescape "Merit Badge" 13:51 - "Part of our job is to listen and watch what they do" 15:32 - Min's 2nd Stylescape "The Daring Artisan" 17:20 - What Matthew and Ben think of "The Daring Artisan" 19:12 - "Client's need to see something to react to" 20:21 - Josh giving feedback on all the Stylescapes 21:19 - Crysten giving feedback on the Stylescapes 22:32 - "Which one feels like Hamilton Family Brewery?" 23:25 - Ben recaps the choices made 23:51 - Ben explains his biggest concern with the Hamilton's choice 26:01 - How the presentation went 27:31 - Next On – 💪 Take our course on Stylescapes so you can shorten the time between idea and visual direction: http://bit.ly/2JJKhEM 👉 Learn how to pitch your ideas to clients. Get The Pitch Kit: http://bit.ly/ThePitchKit 🗣 Want to learn how to brief your team and manage your projects? Take our Practical Project Management Course: http://bit.ly/2Whe6yk 👨‍💻 Need help with your first client meeting? Download our FREE 1st meeting Worksheet: http://bit.ly/2Wgy9Rd 🎧 Do you like the music? Check out the Epidemic Sound music libraries we used in this video through our affiliate link*: https://bit.ly/2T647tR – 🖥 Watch the series playlist: http://bit.ly/BuildingABrandShow Follow us: @mrbenburns @matthewencina @thefuturishere https://blind.com/ Learn more about Hamilton Family Brewery: https://hamiltonfamilybrewery.com/ #BuildingABrandShow #BrandStrategy #Stylescapes #TheFutur === 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia Editor– Stewart Schuster, Kevin Ramlal Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
Views: 37732 The Futur
Customer Perceived Value I Determinants of Customer Perceived Value I Perceived Product Cost
 
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Determinants of Customer Perceived Value Q) How do customers make their choices? Products benefits/Monetary Cost Pricing a factor in Customer Perceived Value Applying Value Concepts
Views: 1891 Edupedia World
Creating Customer Value & Customer Relationship
 
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“Creating Customer Value & Customer Relationship” by Dr. C. Babu, Professor and Director at Durgadevi Saraf Institute of Management Studies. This session cover topics related to customer perceived value, value offering & customer value analysis. Shot at the Deviprasad Goenka Management College of Media Studies using AB-Live virtual studio technology.
Views: 14366 DSIMS
Understanding the Customer Value Journey
 
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Understanding the Customer Value Journey Not all customers are ready to buy right away. There is a process we must usher them through to turn them into advocates and promoters of our farm. In this training, I walk you through the 8 stages of a Customer's Journey through ANY brand. When you know these stages, you can build processes in your business that will help move people to the next one -- so that you GROW your customers. It doesn't just happen automatically. Great brands build mechanisms to attract and move their clients into their brand. I consider this training to be one of the FUNDAMENTALS of marketing. When I first learned this concept, it CHANGED the way I did business, and suddenly all kinds of dots began to connect in my mind. To download the PDF Worksheet of the Customer Value Journey referenced in this video, click here: http://mydigitalfarmer.com/wp-content/uploads/2018/01/VALUE-JOURNEY.pdf To join my private Facebook group for farmers where we talk CSA marketing, go to http://www.sharedlegacyfarms.com/dflab To watch my video training that shows you some strategies for onboarding your customer into your brand, go here: https://youtu.be/che_SKva3qg To watch my video training on how to move people from subscribe to convert stage using an email sales sequence, go here: https://youtu.be/8m6IBSZntIk Like, comment, or share this video with other farmers! Tell me in the comments if this concept of asking people to get married too soon is hitting home with you! Please subscribe to my channel to get notified of future video releases.
Views: 134 MyDigitalFarmer
Using Instagram To Create Customer Value For Your Brand
 
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Instagram is an ever growing social media tool, currently under-utilised by brands. Here I explain Instagram, and provide 9 steps to get the most out of the medium and create customer value.
Views: 252 Jonathan Reece
Capture value from customers to create profits & customer equity
 
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This video explains the last stage of the marketing process model. This stage focuses on capturing value from customer so that the company can create profits and customer equity. Enjoy!
Views: 440 TJ Edu Vlog
Customer Education:  The Secret to Scale in Customer Success
 
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Over the past several years, B2B SaaS companies have made a wave of investments in growing Customer Success functions. As those companies grow, they must hire small armies of CSMs, Support reps, and Services specialists. Not only must these companies compete for the same talent, but they inflate their Customer Retention Costs. In this webinar, you'll discover a way to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing support costs: Customer Education. We'll discuss how Customer Education scales a Customer Success team, which components to include, and some tips for making your Customer Education as successful as possible. About the Presenter: Adam Avramescu leads Customer Education at Checkr, Inc. and is founder of the Bay Area Customer Education Meetup. He was previously a Customer Education leader on the Customer Success team at Optimizely and has created scalable education programs in industries ranging from marketing and financial tech to non-profits and higher education.
Views: 293 ChurnZero
Brand the Customer Experience
 
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Keynote Speaker Ryan Estis explains the importance of creating an identity around the customer experience and delivering more what the customer expects, consistently. Ryan's actual customer experience roadmap informs every sales conversation and client engagement and he breaks it down here. If you are preparing to win in a 2020 world it’s essential to embrace process discipline, brand the sales experience and deliver impact that a customer knows they cannot get from anyone else. In the eyes of the customer, you are the company! Learn more: Prepare to Win or Prepare to Discount - https://bit.ly/2E1Id5H Teaching Sells - https://bit.ly/2XhXSXs
Views: 1259 Ryan Estis
Instagram: Creating customer value for your brand
 
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A video on our top five ways to create customer value from your brand's instagram account ***although most of our examples are fashion industry based, the tips can be used in most industries :)*** music: http://incompetech.com/music/royalty-free/
Views: 109 nicola L
BlueHorizon™ Customer Equity Prediction For Consumer Packaged Goods
 
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BlueHorizon™ is the first tool developed to use Customer Lifetime Value to predict future Customer Equity (CE) for fast-moving consumer goods (FMCG). Forecasting future cash flow from a brand can be accomplished when FMCG companies and retailers collect transaction level data that can be used in the BlueHorizon™ system. The new forward-looking metrics go beyond historical information, such as sales and market share, to predict future customer equity over time. Predictions about customer equity can aid in understanding whether marketing tactics are working to increase or erode the financial health of a brand. Here is a video that shares how the BlueHorizon systems works.
Customer Equity - DataLab. GmbH - English version
 
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Customer Equity lies at the core of our business activity: Customer Equity is the total value of all current and future individually developed customer relationships. The aim is to increase a company´s equity in a sustainable way. If you need further information, please conact us: DataLab. GmbH Ernst-Gnoß Straße 24 40219 Düsseldorf Telefon: +49 211 417 419 670 E-Mail: [email protected] Website: http://www.datalab-crm.de/?lang=en
Views: 3797 DataLab. GmbH
TV Buying Guide | Consumer Reports
 
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Don't know a UHD from an OLED? Consumer Reports explains the latest technology and highlights everything you need to know before buying your next television. Click here to shop TVs: http://amzn.to/2A1zNbU -- CHAPTERS... 00:01 Menu 00:13 Display 04:10 Size 04:44 Resolution 05:45 Other Features 07:41 Warranty Check out http://www.ConsumerReports.org for the latest reviews, tips, and recommendations and subscribe to our YouTube Channel: http://bit.ly/1Nlb1Ez Follow Us on Social: Facebook: http://on.fb.me/1IQ2w5q Twitter: http://bit.ly/1Yf5Fh2 Pinterest: http://bit.ly/1P37mM9 Instagram: http://bit.ly/1I49Bzo Google+: http://bit.ly/1Md3gfQ
Views: 248188 Consumer Reports
How To Use Youtube For Maximizing Total Customer Value, While Creating An Authority Brand
 
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Brands are doubling down on content right now, but it's not just any content. Highly consumable stories will be the trend!
How does the role of the customer differ between marketing and branding? | Giles Lury
 
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In this video Giles Lury, author of The Marketing Complex, explores how customers play very different roles when it comes to marketing and branding, and how brands must tailor for each. The Marketing Complex enables marketers to recognise the important role that depth and multiplicity play in communicating a brand message, and to boldly embrace complexity when crafting their brands. Find out more about the book here: https://www.koganpage.com/product/the-marketing-complex-9780749481124 Giles Lury is a Director of leading brand consultancy, The Value Engineers, and leading author on marketing. He has worked in advertising, market research, packaging design, corporate identity and brand consultancy. He specialises in brand positioning, brand architecture and innovation. Subscribe to our channel: https://www.youtube.com/subscription_center?add_user=KoganPageBooks Follow us: Twitter | https://twitter.com/Koganpage Facebook | https://www.facebook.com/KoganPage Instagram | https://www.instagram.com/koganpage/ Pinterest | https://www.pinterest.co.uk/koganpagebooks/ LinkedIn | https://www.linkedin.com/company/kogan-page_2/?trk=company_logo
Views: 40 Kogan Page