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Brand Manager - FMCG | Job Snapshot
 
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One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 66086 Profession Choice
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Brand Resonance Model
 
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A discussion of the Brand Resonance Model.
Views: 54489 DrKC2010
How to Pivot a Wholesale Business Into a Direct-to-Consumer Brand?
 
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► Q: How would you market a pet/toy/bed/etc wholesale brand now looking to build a direct to consumer presence? ► Watch full the #Askgaryvee episode here: https://www.youtube.com/watch?v=lQfSzQaqTwc ► Looking for a specific question or answer? Check out my business Search Engine: http://ask.garyvaynerchuk.com ► Subscribe to #AskGaryVee Here - https://www.youtube.com/c/EntrepreneurshipAnswered?sub_confirmation=1 -- The #AskGaryVee Show is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: https://www.snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud | https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com --
Views: 2018 GaryVee Archives
Insight: Consumer Activism and Brand Blunders - Part I
 
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The battle between brands and their customers. Social media sites like Twitter and Facebook have empowered the consumer to the extent that likes or dislikes can now force change in the company boardroom. So are the major companies now too frightened of customer powers? Should they just keep calm and carry on? Insight examines Consumer Activism and the impact when big brands get it wrong Subscribe: https://www.youtube.com/channel/UC7fWeaHhqgM4Ry-RMpM2YYw?sub_confirmation=1 Livestream: http://www.youtube.com/c/trtworld/live Facebook: https://www.facebook.com/TRTWorld Twitter: https://twitter.com/TRTWorld Visit our website: http://www.trtworld.com/
Views: 640 TRT World
Unilever Marketing & Innovation Hub Consumer Insight Manager
 
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Karen O'Hara, Senior European CMI Manager, Spreads, takes you through her experience and journey working at Unilever's European Marketing & Innovation in Rotterdam. http://unilever.com/careers-jobs/ www.facebook.com/UnileverCareers http://www.linkedin.com/company/unilever
Views: 11958 Our Unilever
How to boost a brand in an emerging market? | Dr. Nirmalya Kumar | TEDxGateway
 
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Dr. Nirmalya Kumar talks about how to boost a brand in an emerging market. Nirmalya Kumar has taught at Harvard Business School, IMD-International Institute for Management Development in Switzerland, and the Kellogg School of Management at Northwestern University. He is currently a Professor of Marketing and Co-Director of Aditya Birla India Centre at London Business School. Kumar has served as a consultant to over 50 Fortune 500 Companies, worked on the board of five Indian firms, and has published six books -- including, most recently, India Inside: The emerging innovation challenge to the West. In 2011, Thinkers50 named him number 26 of the “50 most influential management gurus.” Dr. Nirmalya Kumar is Member – Group Executive Council at Tata Sons. He reports directly to the Chairman of the $100 billion plus Tata group and is responsible for group strategy. Previously, he was professor of marketing at the London Business School and also taught at Columbia Business School, Harvard Business School, IMD (Switzerland) and Northwestern University (Kellogg School of Management). Dr. Kumar has written seven books, including Marketing as Strategy and India Inside. He has also published several articles in Harvard Business Review and many other leading academic journals. As a consultant, he has worked with more than 50 Fortune 500 companies in 60 different countries as well as served on several boards of directors. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 8898 TEDx Talks
What is Branding?
 
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Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1495745 NorwichBSchool
Session on Marketing: Building Consumer-Brand Relationships in Social Media
 
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Saturday, June 4, 2016 Speaker: Renée Richardson Gosline, Zenon Zannetos (1955) Career Development Professor; Assistant Professor of Marketing For more information: http://mitsloan.mit.edu/alumni/events/reunion-2016/
Views: 1470 MIT Sloan Alumni
Premium brand pricing strategies and consumer perception
 
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Executive Doctorate (DBA) student José Mendoza discusses his research with Toby Thompson. Profile: http://linkd.in/gldBZP
Should Big Brands Sell Direct to Consumer?
 
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► Q: Do you think big brands should sell direct to consumer? ► Watch full the #Askgaryvee episode here: https://www.youtube.com/watch?v=O5Wh-n5tE88& ► Looking for a specific question or answer? Check out my business Search Engine: http://ask.garyvaynerchuk.com ► Subscribe to #AskGaryVee Here - https://www.youtube.com/c/askgaryvee?sub_confirmation=1 -- The #AskGaryVee Show is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: https://www.snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud | https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com --
Views: 2260 GaryVee Archives
Cass Knowledge - Beyond Experience: culture, consumer and brand
 
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In this video, Joseph Pine, speaker, management advisor and co-author of 'Authenticity: What Consumers Really Want' is interviewed by Vince Mitchell, Professor of Consumer Marketing at Cass Business School (http://www.cass.city.ac.uk). Research at Cass Business School focuses on applying knowledge to real-world contexts. Cass Knowledge encompasses a comprehensive range of research tools and material, including research papers, a magazine, compelling broadcasts and a high-level consulting service. In this way, Cass Knowledge forms an essential research resource for business and the professions. Find out more at http://www.cassknowledge.com
Apex Project Review - Next Generation of Consumer-Brand Interactions
 
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OhHeyMatty Reviews Apex a data driven online exchange that holds partnerships with major world wide brands to bring customer information to the forefront by incentivizing customers with a store of value utilized with in the platform. Public Discord - https://discord.gg/xJ6JpBc Twitter - https://twitter.com/ItsMeOhHeyMatty Disclaimer - The information presented in this video is based on publicly available information. Presented information may not be the most up to date. Do your own your own research before making any investment. This video is intended to be only used as a reference only and not as investment or legal advice. I am not a financial adviser nor a legal adviser. The information in this video is not a representation of likelihood of success of any companies/projects. Furthermore, I do not receive any compensation from any companies to display information here nor am I associated with any particular project.
Views: 7851 Oh Hey Matty
Breaking into Consumer Packaged Goods (as an MBA)
 
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What do you need to know about MBA recruiting for top Consumer Package Goods (CPG) companies? Darren invites Ana Archbold, Michigan Ross MBA ’07, to share her experience working for companies like Kraft Foods, Unilever, and Johnson & Johnson, where she is currently a Senior Marketing Director for Neutrogena. Darren and Ana pay special attention to the recruiting process and what applicants can do to maximize their chances of landing internships and jobs. Ana also shares her thoughts on working internationally after getting a top US MBA. This is Part 6 of our MBA Career Series. Looking for more career-related podcasts? Click here - http://touchmba.com/category/application-strategy/career-goals-careers/ Questions: Ana’s background (2:54 ) The importance of internships (5:48) Ana’s tips to applicants on how they can get a leg up (9:16) What are top CPG companies looking for in hires? (16:24) The recruiting process (21:15) How important is prior industry experience? (25:20) Interviews (27:08) How interns are evaluated for full-time offers (30:15) Ana’s advice to international students applying for US jobs & internships (37:09) How Ana landed a senior marketing role abroad in the UK (43:20) Ana’s final advice to applicants (46:55) About Our Guest: Ana Archbold got her MBA from Michigan Ross in 2007 and is currently a Senior Global Marketing Manager for Neutrogena, a Johnson & Johnson brand, in New York City. Previously, she worked as a Global Brand Manager, doing Strategy & Innovation for Unilever in London. Ana has over 15 years of experience in the marketing and brand management. Need school selection help? Get a free expert profile review at http://touchmba.com.
Views: 522 Touch MBA
Consumer Engagement In The Age Of Intelligent Marketing
 
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Session recording from Industry Preview 2018. Session abstract: Salesforce Marketing Cloud Chief Strategy Officer, Jon Suarez-Davis ("JSD") keynotes an engaging session drawing upon real life examples from working with some of the world's biggest brands, shares Salesforce's vision for the future of marketing, and makes some predictions about what's coming next.
Views: 1601 AdExchanger
Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 313384 tutor2u
The greatest TED Talk ever sold - Morgan Spurlock
 
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Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4325721 TED-Ed
Digital Marketing -  The Consumer–Brand Relationship, Part 1
 
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Course 2 Digital Analytics for Marketing Professionals - Marketing Analytics in Theory About this course: Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu. Module 3 Basic Analytics Techniques and the Data In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions. To get certificate sibscribe at: https://www.coursera.org
Views: 38 intrigano
How to Launch a Luxury Startup
 
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So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 47489 Scaling Retail
The Brand Strategy Challenge: Faster, More Relevant Consumer Insights
 
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During this Simmons Research webinar, Lisa Scheinman, Senior Product Manager at Simmons Research, and Jonathan Szaras, Senior Product Solutions Manager at Simmons Research, demonstrated how marketers can significantly reduce the time spent on data analysis, insights generation, and brand strategy development. Using two case studies, Lisa and Jonathan explored the Simmons Brand Catalyst tool to illustrate ways that successful marketers can use brands, media, and personas, along with the multitude of Simmons data, to quickly build a successful marketing plan.
Views: 349 MRI-Simmons
Brand Management
 
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Florian Dengler Agile Medien Agile Marken www.agilemedien.de Ringvorlesung WiSe 2013/14 Humboldt Universität zu Berlin Institut für Medienwissenschaft Lehrstuhl für Theorie und Geschichte des Films Weiterführende Links www.florian-dengler.com
Views: 374 Agile Media
Building Brand - The Power of Social Media: Daryl D'Souza at TEDxRyersonU
 
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"The brand is your primary asset to manage." Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg's, promotes good times with great people. Daryl D'Souza is the co-owner of the Toronto-based Lou Dawg's restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg's shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 146209 TEDx Talks
Brand Management is the Enemy of Social - Truly Social
 
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Back in the day - that is, before the web - branding was a very important part of marketing. In order to appeal to a broad audience, you needed to create a reputable, recognizable brand. It's how 'trust' was formed...through familiarity. But in the social era, all of that is changed. Trust is formed by connecting and, well, experience of the brand. Anyone who thinks they can control a brand image or message is fooling themselves at best and ruining their chances of building trust at worst. This week's video is all about how "brand" has changed in the social era and how to approach it from a more ...erm... modern perspective. #socialmedia #brandmanagement #branding Click here to subscribe! http://goo.gl/CGQvCC My site: http://www.tarahunt.com Follow me: http://twitter.com/missrogue LinkedIN: https://linkedin.com/today/author/3154163 Slideshare: http://slideshare.net/missrogue/ Instagram: http://instagram.com/missrogue Clips used: You’re a mean girl - from Mean Girls - https://www.youtube.com/watch?v=sT8wMBeVffk I don’t like your tone - Spongebob - https://www.youtube.com/watch?v=QC5khEfrYmw Do you want to hang out - Scott Pilgrim - https://www.youtube.com/watch?v=P9CpoWRFOAw It’s like you’re photoshopped - crazy, stupid love - https://www.youtube.com/watch?v=05Lstwyt984 One more thing - Steve Jobs - https://www.youtube.com/watch?v=hyCzbXx9i-M I’ll take that with cheese - 30 rock - https://www.youtube.com/watch?v=aojQpViEd4s The hero we deserve, but not the one we need - Batman https://www.youtube.com/watch?v=6c_H45kt1_8 The only sensible way to live in this world is without rules - Joker https://www.youtube.com/watch?v=tezNEl0uPDY Practically perfect in every way - Mary Poppins https://www.youtube.com/watch?v=QXn3r5plloI Sure, whatever - Robot Chicken - https://www.youtube.com/watch?v=aKbG2JAyRFk I didn’t love the record - Adele -https://www.youtube.com/watch?v=fJ1RjyUxrSo Can’t Touch Me - Family Guy - https://www.youtube.com/watch?v=iu0orqfyv8M Mentioned (again): http://www.emilymcdowell.com
Views: 14255 Tara Hunt
The Effect Of Brand Image On Consumer Taste Preference
 
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For any assignment writing help in UAE contact us at [email protected] Website link: http://www.arabessay.com Facebook link: https://www.facebook.com/Arabessay/
Views: 19 ArabEssay
Meet Rachael - brand manager, pain portolio, Consumer Healthcare
 
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Rachael Bradley from our Consumer Healthcare team explains what she loves about building brand love for Panadol and why GSK is a great place to work.
Views: 473 GSK AU
Real consumer sentiment to inform brand management
 
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Alterian Social Media Services
Views: 23 yBC.tv
Shift in Brand Consumer Relationship
 
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Has Digital Technology shifted traditional brand-consumer relationship/ consumer brand relationship? This can be seen from fundamental changes like 1.Broadcast era to the conversational era 2.Brands get faster visibility 3.Multiple consumer touch points 4.Consumer wrests more power 5.Personalized marketing 6.The consumer digital footprint is easy to find
Views: 477 Ankit Gupta
Consumer Behaviour - Marketing Lecture by Dr Vijay Prakash Anand
 
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#ConsumerBehaviour #CB #Consumer #MarketingByVijay #Marketing "MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETING10 In this video, I have talked about Consumer Behaviour. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 72393 Marketing by Vijay
Jennifer Escalas on Brand Relationships
 
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Professor Escalas' research interests focus on consumer narrative processing — thinking in the form of stories — which can create meaning for brands and generate emotional responses to advertising. She is a member of the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science editorial boards.
Testimonial from Kimberly Barta, VP Global Brand Marketing | Consumer Engagement Leader
 
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Testimonial from Kimberly Barta, Vice President Global Brand Marketing | Consumer Engagement Leader | Driving Growth via Remarkable Consumer Experiences. This woman is the definition of #girlboss and rocks my world. I am so lucky to have her in my life as is any brand that she touches. Kimberly scales lifestyle brands with consumer-first strategies, resulting in increased brand influence, revenue, and long-term equity. With a laser focus on identifying and captivating new consumers, while strengthening core consumer relationships, she connects brands with people who become advocates for life. A courageous leader, who advocates for new ideas and solutions and inspires and supports teams to do the best work of their lives, she consistently integrate KPI's and the bottom-line impact of marketing. She helped transform SOREL from a single-season outdoor boot company into a year-round lifestyle brand. For Dr. Martens, she worked to re-establish the brand's cultural relevance and introduced it to a new generation of fans and wearers. Sustained growth for these iconic brands required connecting consumer insights with relevant cultural trends and market opportunities and creating spectacular consumer experiences that got talked about, remembered and shared. By unifying groups around a clear and credible vision and goals, I create the alignment and drive required to achieve profitable growth and enduring consumer demand. RECOGNIZED FOR: + Differentiated brand positioning + Global brand management + Consumer segmentation that is valued throughout the business + Unique brand and product stories via memorable campaigns & product launches + World class design and digital POV that creates a competitive advantage + PR /earned media + Digital, eComm & mobile marketing + Retail strategy & activation + Authentic influencer collaborations + Connecting brands with relevant culture + Caused based initiatives that people and communities care about + Developing teams to do world-class work + Strategic and nimble with resources + Consumer acquisition & revenue growth + Strategic business planning & new business development + Omnichannel success + Effective cross-functional collaboration
Views: 48 Wild Alchemy
Digital Day | Consumer Relationship Management
 
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How To Connect Brands With People Behind the scenes: http://www.atfirstsightfilms.com/2013/11/great-marketing-begins-with-a-great-idea Promotions and Loyalty programs can be a tricky ordeal, especially if it engages on a social platform or through e-mail. Consumers are people. There's a lot of interest and engagement when a brand is offering something of value. Something that stirs a good reaction when they get a message in their inbox, or find that a lot of their friends are sharing the same, exciting offer online. At Digital Day, we discussed the new digital landscape and how it's evolving and growing with potential for a more personal approach. [vimeo]http://www.vimeo.com/53643950[/vimeo] One of the goals of this discussion was to help people understand that good marketing starts with a great idea and then you can take that concept to different channels. Not to start with a new and exciting channel and then try and make that channel work for your brand. Rather, to think of a new, innovative idea and then put it into the right channel. Take all the trends and dizziness that's happening in technology and boil it back down to simple ways for brands to connect and reach consumers. Members of Google, The Daily Meal, Radium One, Span Feller Group, Federated Media, C'Volution, and IC Group got together to inspire new thoughts around what the digital marketing landscape could look like. As a continuation of the Digital Day series, in these two films we're talking about Promotions and Loyalty Programs and what it means to connect with an audience as well as Consumer Relationship Management. Content Is Still King We found that among all these brands, content is still thought to be the most important. Relevant content? Even better. Mark Hierlihy talked about the importance of relationships. Connections that are lasting and trusted help foster good partnerships. At the event, he had taken a particular view of digital and how it's integrated into the whole Cause Marketing space, going through its principles, how it's done well, seeing case studies and helping brand understand the practical application of the theory. Stepping Out And Getting Inspired Digital days create a lot of momentum and excitement and create momentum and change. It's so easy for brand managers to stay focused on the metrics of their measurements every single day for a job. It's important also to step out of the office and look around and see how the digital space is changing and test new and exciting technology to see what's out there and how it can work for their brand.
Views: 45 atfirstsightfilms
Secret Formula of Sales and Marketing  | Consumer Behaviour  | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
036: Direct to Consumer Sales Strategy with Ace Marks Founder Paul Farago
 
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Ace Marks is a brand of handcrafted Italian dress shoes that has leveraged a direct to consumer sales strategy to disrupt one of the most established industries. In the past year alone, Ace Marks have sold in more than 80 countries, and has become the worlds most funded footwear project through Kickstarter. Founders Paul Farago and Julian Gonzalez join SalesFounders to talk about their relentless focus on customer experience, the domain expertise behind this disruptive brand of luxury shoes.  On this Episode we Discuss: Leveraging domain experience around the needs of the customer The pro’s and con’s of the direct to consumer strategy Why Ace Marks chose crowdfunding as their initial source of growth  Kickstarter success and their unorthodox approach to building a campaign Life after Crowdfunding - how to find sustainable growth channels Breaking paradigms - educating customers and the cost=value fallacy Influencer Marketing - the algorithm Ace Marks developed to identify the best influencers How to manage cash flow in high inventory startups Competition and the challenge to disrupt highly established industries
Views: 836 Brad Harker
Perspectives from brand leaders - PwC Consumer Intelligence Series: Bonfire of the Brands
 
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Learn more at PwC.com - http://pwc.to/1QuznPz PwC's latest consumer research study 'Bonfire of the Brands' uncovers shifts in what consumers value in top brands. This montage includes perspectives from industry leaders who are responsible for brand strategy at their organizations. Interviewees include: Richard Whittington, SAP; John Kennedy, Xerox; Bennett Porter, Survey Monkey; Clay Cowan, Gilt Groupe; Greg Revelle, Best Buy; Tami Reller, Optum; Johannes Hartmann, Estee Lauder; Randy Browning, PwC; Carol Sawdye, PwC
Views: 211 PwC US
Strategic Brand Analysis: Consumer Recon (Recon Thursday/Process)
 
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http://www.onceadaymarketing.com Are you monitoring the activities of customers? Jim Glover, That Branding Guy, looks at David Aaker's strategic brand analysis model in his Once a Day Marketing video advice. Quick Glimpse: You need to know what the market is doing to develop brand strategy.
Consumer Talk: Is it important that a brand is sustainable and ethical?
 
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Is it important to consumers that brands are sustainable and ethical? Watch the video to find out what matters most to consumers. For more stats on what consumers prefer, download the global research report The New Topography of Retail. http://oracle.com/topography-of-retail
Views: 33 Oracle Retail
Consumer Vs Customer - Marketing Management Video Lecture by Dr Vijay Prakash Anand
 
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In this video, I have talked about the difference between Consumer and Customer. ........................................­........................................­................ Like my Facebook Page: https://www.facebook.com/marketingbyvijay/ Check out my blog: https://marketingbyvijay.wordpress.com/ Please send your queries, feedback and suggestions on [email protected]
Views: 16603 Marketing by Vijay
Innovation in the Consumer Packaged Goods Industry
 
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The ENOVIA Solution for CPG companies spans the product lifecycle, from innovation to brand management to consumer marketing and specification management.
Views: 1836 NewsDSCC09
BRAND EQUITY @ NIKE: BUILDING NEW CONSUMER EXPERIENCES
 
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NIKE: BUILDING NEW CONSUMER EXPERIENCES
Views: 2722 ET NOW
Marketing Minute 091: “What Are Customer Touchpoints? Why Are They Important?” (Consumer Behavior)
 
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A customer touchpoint occurs when there is an encounter or interaction between a potential or current or past customer and your company or product or brand. These touchpoints can be as small as noticing your brand logo to as large as experiencing your product or service in action. The thoughts behind exploring and understanding customer touchpoints are that each of these touchpoints can have some effect, whether large or small, on the customer’s path toward brand awareness, brand preference, purchase, and brand loyalty. You might want to think of customer touchpoints as potential forks in the road. If the touchpoint is positive, the customer might be more likely to continue down a path that leads to more touchpoints that are increasingly more engaging or involving. But if the touchpoint involves a negative or even just neutral experience, the customer may be more likely to travel a path that leads away from future brand encounters. Thus, for marketers, each customer touchpoint represents a potential opportunity to facilitate a positive connection between the brand and the customer by adjusting (or “manipulating”) the interaction in a manner that builds on rather than detracts from the customer-brand relationship. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 18904 Anthony Miyazaki
Meet Ian - brand finance manager, Consumer Healthcare
 
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Ian Le is a brand finance manager in our Consumer Healthcare team. He explains why he loves working at GSK.
Views: 136 GSK AU
Apex (CPX) Token Review: Next Generation of Consumer-Brand Interactions.
 
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This is a review of the Apex (CPX) token and crowd sale. This is for informational purposes and does not constitute financial advice. White Paper: http://cdn.chinapex.com.cn/med/videos/to/APEX_Whitepaper_EN_1220.pdf Apex Token: https://apex.chinapex.com/ Medium Analysis: https://medium.com/research-center/apex-cpx-ico-analysis-a-decentralized-data-management-platform-69f42fe209a5
Views: 963 maneco64
Consumer / Brand Relationships Through Community Impact
 
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Impact Driven Commerce
Views: 119 HelpFirst.com
Why consumer brands must have an effective online-offline game plan
 
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It's generally agreed that consumer-focussed companies must adopt a mix of an offline and online strategy to succeed in the retail sector. But these companies often need to manage the conflicts of pricing, inventory and margins across online and offline channels. How are brands managing these conflicts? A group of top executives from companies such as Nykaa and Firstcry.com discussed http://techcircle.vccircle.com/2018/02/27/omnichannel-will-dominate-retail-in-a-decade-vccircle-consumer-summit these issues at the News Corp VCCircle Consumer Investment Summit. Watch the video for more. Youtube: Videos: https://www.youtube.com/user/VCCIRCLE/featured VCCircle: http://www.vccircle.com/ Twitter: VCCircle: https://twitter.com/vccircle VCCStartups: https://twitter.com/vccstartups/ Facebook: VCCircle: https://www.facebook.com/VCCStartups/ VCCStartups: https://www.facebook.com/VCCStartups/ LinkedIn:  https://www.linkedin.com/company-beta/975216/
Views: 276 News Corp VCCircle