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Brand Manager - FMCG | Job Snapshot
 
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One of the most coveted jobs for MBA students! Do you know what a Brand Manager actually does? Want to know if you would be happy doing it? ‪#BrandManager‬ ‪#FMCG‬
Views: 69943 Profession Choice
Branding | Marketing | Positioning | Consumer Behaviour  Part 2 | Dr  Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Session on Marketing: Building Consumer-Brand Relationships in Social Media
 
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Saturday, June 4, 2016 Speaker: Renée Richardson Gosline, Zenon Zannetos (1955) Career Development Professor; Assistant Professor of Marketing For more information: http://mitsloan.mit.edu/alumni/events/reunion-2016/
Views: 1574 MIT Sloan Alumni
Philip Kotler on the importance of brand equity
 
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What is the difference between brand equity and brand valuation? Why is it that CEOs should focus on the movement of their brand equity? How reputation relates to brand - and what the factors are that build your reputation as a company You can't compensate for poor products! Learn what the 6 handles are for managing your brand.
Views: 35283 LeadersIn
Brand Resonance Model
 
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A discussion of the Brand Resonance Model.
Views: 56237 DrKC2010
Unilever Marketing & Innovation Hub Consumer Insight Manager
 
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Karen O'Hara, Senior European CMI Manager, Spreads, takes you through her experience and journey working at Unilever's European Marketing & Innovation in Rotterdam. http://unilever.com/careers-jobs/ www.facebook.com/UnileverCareers http://www.linkedin.com/company/unilever
Views: 12144 Our Unilever
Building Brand - The Power of Social Media: Daryl D'Souza at TEDxRyersonU
 
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"The brand is your primary asset to manage." Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg's, promotes good times with great people. Daryl D'Souza is the co-owner of the Toronto-based Lou Dawg's restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg's shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 148953 TEDx Talks
Consumer Brand Sabotage
 
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Video on our paper in the Journal of Marketing, May, 2016: When Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
Apex Project Review - Next Generation of Consumer-Brand Interactions
 
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OhHeyMatty Reviews Apex a data driven online exchange that holds partnerships with major world wide brands to bring customer information to the forefront by incentivizing customers with a store of value utilized with in the platform. Public Discord - https://discord.gg/xJ6JpBc Twitter - https://twitter.com/ItsMeOhHeyMatty Disclaimer - The information presented in this video is based on publicly available information. Presented information may not be the most up to date. Do your own your own research before making any investment. This video is intended to be only used as a reference only and not as investment or legal advice. I am not a financial adviser nor a legal adviser. The information in this video is not a representation of likelihood of success of any companies/projects. Furthermore, I do not receive any compensation from any companies to display information here nor am I associated with any particular project.
Views: 7868 Oh Hey Matty
Should Big Brands Sell Direct to Consumer?
 
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► Q: Do you think big brands should sell direct to consumer? ► Watch full the #Askgaryvee episode here: https://www.youtube.com/watch?v=O5Wh-n5tE88& ► Looking for a specific question or answer? Check out my business Search Engine: http://ask.garyvaynerchuk.com ► Subscribe to #AskGaryVee Here - https://www.youtube.com/c/askgaryvee?sub_confirmation=1 -- The #AskGaryVee Show is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: https://www.snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud | https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com --
Views: 2384 GaryVee Archives
Consumer Engagement In The Age Of Intelligent Marketing
 
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Session recording from Industry Preview 2018. Session abstract: Salesforce Marketing Cloud Chief Strategy Officer, Jon Suarez-Davis ("JSD") keynotes an engaging session drawing upon real life examples from working with some of the world's biggest brands, shares Salesforce's vision for the future of marketing, and makes some predictions about what's coming next.
Views: 1909 AdExchanger
Insight: Consumer Activism and Brand Blunders - Part I
 
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The battle between brands and their customers. Social media sites like Twitter and Facebook have empowered the consumer to the extent that likes or dislikes can now force change in the company boardroom. So are the major companies now too frightened of customer powers? Should they just keep calm and carry on? Insight examines Consumer Activism and the impact when big brands get it wrong Subscribe: https://www.youtube.com/channel/UC7fWeaHhqgM4Ry-RMpM2YYw?sub_confirmation=1 Livestream: http://www.youtube.com/c/trtworld/live Facebook: https://www.facebook.com/TRTWorld Twitter: https://twitter.com/TRTWorld Visit our website: http://www.trtworld.com/
Views: 676 TRT World
Trust is the most important thing you sell - consumer trends, sales, brand and marketing speaker
 
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http://www.globalchange.com Trust, corporate image, brand, reputational risk, managing public relations. For banks and insurers trust is all you have to sell. Why consumer confidence and client relationship really matters. Why trust and business reputation takes 25 years to build yet can be lost with negative media in a day. Marketing, advertising messages. Negative media coverage. Conference keynote speaker and Futurist Dr Patrick Dixon.
Brand Management
 
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Florian Dengler Agile Medien Agile Marken www.agilemedien.de Ringvorlesung WiSe 2013/14 Humboldt Universität zu Berlin Institut für Medienwissenschaft Lehrstuhl für Theorie und Geschichte des Films Weiterführende Links www.florian-dengler.com
Views: 376 Agile Media
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 431031 ThoughtCatalyst
How to Pivot a Wholesale Business Into a Direct-to-Consumer Brand?
 
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► Q: How would you market a pet/toy/bed/etc wholesale brand now looking to build a direct to consumer presence? ► Watch full the #Askgaryvee episode here: https://www.youtube.com/watch?v=lQfSzQaqTwc ► Looking for a specific question or answer? Check out my business Search Engine: http://ask.garyvaynerchuk.com ► Subscribe to #AskGaryVee Here - https://www.youtube.com/c/EntrepreneurshipAnswered?sub_confirmation=1 -- The #AskGaryVee Show is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: https://www.snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud | https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com --
Views: 2126 GaryVee Archives
Meet Rachael - brand manager, pain portolio, Consumer Healthcare
 
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Rachael Bradley from our Consumer Healthcare team explains what she loves about building brand love for Panadol and why GSK is a great place to work.
Views: 480 GSK AU
How Consumer Brands Standout with Packaging
 
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Did you know that product package designs have a significant impact on buying behavior and that a single 30-minute shopping trip exposes a consumer to more than 20,000 product choices?
Views: 47 Bython Media
The greatest TED Talk ever sold - Morgan Spurlock
 
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Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4473358 TED-Ed
The Future of Branding is Personal | Talaya Waller | TEDxPSU
 
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Did you know the average employee has ten times the amount of followers as their company on social media? In a post-recession economy where innovation continues to disrupt the way we do business, corporations have turned to personal branding to help build consumer trust. In this engaging and insightful talk, personal branding expert Dr. Talaya Waller discusses the power that is unleashed when corporations and consumers alike develop brands that are authentic and personal. Dr. Waller is an award-winning marketing scholar and international speaker whose mission is to help leaders share their story, leverage their expertise and make a positive impact on society. As founder and CEO of Waller & Company, Dr. Waller works with executives, entrepreneurs, and public figures from a variety of industries in the U.S. and abroad to develop awareness and credibility for their brand. She is featured in publications such as Forbes, Fast Company, The Huffington Post, Business Insider, and The Chronicle of Higher Education. Dr. Talaya Waller is an international personal branding consultant, speaker, and award-winning research scholar. Her consultancy helps thought-leaders build influence and credibility for their personal brand. Dr. Waller’s mission is to help people share their story, leverage expertise, and make a positive impact on society. She has a Doctorate in Business Administration with a concentration in Leadership and is presently researching personal branding. Dr. Waller has an online presence of over 35,000 followers and is published in Forbes, Fast Company, and The Chronicle of Higher Education. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 68718 TEDx Talks
Consumer Behaviour - Marketing Lecture by Dr Vijay Prakash Anand
 
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#ConsumerBehaviour #CB #Consumer #MarketingByVijay #Marketing "MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETING10 In this video, I have talked about Consumer Behaviour. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 76862 Marketing by Vijay
Secret Formula of Sales and Marketing  | Consumer Behaviour  | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Digital Marketing -  The Consumer–Brand Relationship, Part 1
 
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Course 2 Digital Analytics for Marketing Professionals - Marketing Analytics in Theory About this course: Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu. Module 3 Basic Analytics Techniques and the Data In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions. To get certificate sibscribe at: https://www.coursera.org
Views: 38 intrigano
Breaking into Consumer Packaged Goods (as an MBA)
 
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What do you need to know about MBA recruiting for top Consumer Package Goods (CPG) companies? Darren invites Ana Archbold, Michigan Ross MBA ’07, to share her experience working for companies like Kraft Foods, Unilever, and Johnson & Johnson, where she is currently a Senior Marketing Director for Neutrogena. Darren and Ana pay special attention to the recruiting process and what applicants can do to maximize their chances of landing internships and jobs. Ana also shares her thoughts on working internationally after getting a top US MBA. This is Part 6 of our MBA Career Series. Looking for more career-related podcasts? Click here - http://touchmba.com/category/application-strategy/career-goals-careers/ Questions: Ana’s background (2:54 ) The importance of internships (5:48) Ana’s tips to applicants on how they can get a leg up (9:16) What are top CPG companies looking for in hires? (16:24) The recruiting process (21:15) How important is prior industry experience? (25:20) Interviews (27:08) How interns are evaluated for full-time offers (30:15) Ana’s advice to international students applying for US jobs & internships (37:09) How Ana landed a senior marketing role abroad in the UK (43:20) Ana’s final advice to applicants (46:55) About Our Guest: Ana Archbold got her MBA from Michigan Ross in 2007 and is currently a Senior Global Marketing Manager for Neutrogena, a Johnson & Johnson brand, in New York City. Previously, she worked as a Global Brand Manager, doing Strategy & Innovation for Unilever in London. Ana has over 15 years of experience in the marketing and brand management. Need school selection help? Get a free expert profile review at http://touchmba.com.
Views: 567 Touch MBA
How to market & sell your beauty products direct to consumer
 
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Welcome to a sneak preview of Formula Botanica's online Diploma in Beauty Brand Business Management! Our online course is a combination of award-winning teaching materials and a web summit with 30+ influential speakers from the beauty and business community. Our Diploma in Beauty Brand Business Management is the ultimate online training program to help you start or grow your own indie beauty brand. Formula Botanica is the award-winning online organic cosmetic science school. Our community hosts thousands of students and graduates all over the world, who are changing their lives through our accredited education in organic skincare and haircare formulation. In this video preview, Lorraine from Formula Botanica talks about her experiences in building a successful training school based on digital marketing and sales funnels. To find out more about our online Diploma in Beauty Brand Business Management, visit: https://formulabotanica.com/diploma-beauty-brand-business-management To see how Formula Botanica's accredited and award-winning eLearning platform works, sign up for a sample class today at https://formulabotanica.com/sample-class
Views: 194 Formula Botanica
The Effect Of Brand Image On Consumer Taste Preference
 
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For any assignment writing help in UAE contact us at [email protected] Website link: http://www.arabessay.com Facebook link: https://www.facebook.com/Arabessay/
Views: 29 ArabEssay
Real consumer sentiment to inform brand management
 
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Alterian Social Media Services
Views: 23 yBC.tv
Q&A With A Procter & Gamble Assistant Brand Manager
 
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Stephanie Tacconelli, a 2010 graduate from the commerce program at Queen's University, originally became interested in working as Assistant Brand Manager during an internship with a consumer packaged goods (CPG) company the summer after her third year. Then, during the fall campus recruitment period at the start of Stephanie's fourth year, she applied to Procter & Gamble and went through the recruitment process. Today, she works as an Assistant Brand Manager in Toronto! Learn more about Procter & Gamble jobs on TalentEgg: http://talentegg.ca/employer/procter---gamble-inc-/ Sales & Marketing Career Guide Everything you need to know about hatching a career in Sales and Marketing http://talentegg.ca/career-spotlights/sales-and-marketing/ TalentEgg.ca is Canada's leading job site and career resource for students and new graduates http://www.TalentEgg.ca
Views: 21264 TalentEgg
SCHAWK: "Brand Building for Pharmaceutical & Life Sciences"
 
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Schawk is a leading provider of brand development and deployment services, enabling companies worldwide to connect brands with consumers in ways that create deep brand affinity. Shawk's BLUE™ Brand Management Technology comprises a suite of tools that help companies deploy their brands consistently and effectively across a wide range of consumer touchpoints, locations and cultures worldwide. This video helps marketing professionals in pharmaceutical and life sciences companies understand how BLUE simplifies management of workflows, digital assets, copy and more across all their markets.
Views: 1622 Symmetri
Brand Manager in FMCG
 
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Views: 182 Learn & Grow
Shift in Brand Consumer Relationship
 
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Has Digital Technology shifted traditional brand-consumer relationship/ consumer brand relationship? This can be seen from fundamental changes like 1.Broadcast era to the conversational era 2.Brands get faster visibility 3.Multiple consumer touch points 4.Consumer wrests more power 5.Personalized marketing 6.The consumer digital footprint is easy to find
Views: 491 Ankit Gupta
Areas of Excellence: Prof. Suzanne GODFREY talks about Luxury Brand Management
 
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Professor Suzanne Godfrey has over 20 years experience as a brand and communications expert with a deep consumer and business knowledge that combines both professional and academic experience. She has a breadth of brand experience across a range of business sectors that includes working with multi-national companies such as Procter & Gamble, Unilever, Nestlé and Danone. She also has extensive experience at launching and developing brands across developed and emerging markets, specifically in Asia, the Middle East and Africa, and Europe. In 2009, she set up her own consulting company in Hong Kong focused on delivering brand and marketing solutions with specific expertise in brand strategy, consumer research and marketing communications. She currently works with Clients across a range of international and China-based businesses. Before setting up Suzanne Q Solutions, she worked at multi-national Agencies including Saatchi & Saatchi, DDB Worldwide and McCann-Erickson. She previously taught a Marketing Communications Course at Thunderbird, The American Graduate School of International Management, in Europe.
Views: 1469 CUHK MBA
Premium brand pricing strategies and consumer perception
 
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Executive Doctorate (DBA) student José Mendoza discusses his research with Toby Thompson. Profile: http://linkd.in/gldBZP
Digital Day | Consumer Relationship Management
 
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How To Connect Brands With People Behind the scenes: http://www.atfirstsightfilms.com/2013/11/great-marketing-begins-with-a-great-idea Promotions and Loyalty programs can be a tricky ordeal, especially if it engages on a social platform or through e-mail. Consumers are people. There's a lot of interest and engagement when a brand is offering something of value. Something that stirs a good reaction when they get a message in their inbox, or find that a lot of their friends are sharing the same, exciting offer online. At Digital Day, we discussed the new digital landscape and how it's evolving and growing with potential for a more personal approach. [vimeo]http://www.vimeo.com/53643950[/vimeo] One of the goals of this discussion was to help people understand that good marketing starts with a great idea and then you can take that concept to different channels. Not to start with a new and exciting channel and then try and make that channel work for your brand. Rather, to think of a new, innovative idea and then put it into the right channel. Take all the trends and dizziness that's happening in technology and boil it back down to simple ways for brands to connect and reach consumers. Members of Google, The Daily Meal, Radium One, Span Feller Group, Federated Media, C'Volution, and IC Group got together to inspire new thoughts around what the digital marketing landscape could look like. As a continuation of the Digital Day series, in these two films we're talking about Promotions and Loyalty Programs and what it means to connect with an audience as well as Consumer Relationship Management. Content Is Still King We found that among all these brands, content is still thought to be the most important. Relevant content? Even better. Mark Hierlihy talked about the importance of relationships. Connections that are lasting and trusted help foster good partnerships. At the event, he had taken a particular view of digital and how it's integrated into the whole Cause Marketing space, going through its principles, how it's done well, seeing case studies and helping brand understand the practical application of the theory. Stepping Out And Getting Inspired Digital days create a lot of momentum and excitement and create momentum and change. It's so easy for brand managers to stay focused on the metrics of their measurements every single day for a job. It's important also to step out of the office and look around and see how the digital space is changing and test new and exciting technology to see what's out there and how it can work for their brand.
Views: 45 atfirstsightfilms
Consumer / Brand Relationships Through Community Impact
 
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Impact Driven Commerce
Views: 120 HelpFirst.com
Nicole, Assistant Brand Manager
 
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Hear from Nicole, Assistant Brand Manager, Marketing
Views: 8562 P&G Careers
Moving a consumer brand online - Web marketing client case study
 
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In this episode of LCubed's case study series, Jane - brand manager for Patties Foods - discusses their brand's translation to the online environment. Revealing their surprise at the responsiveness from consumers and loyalty from their existing online database during the site transition process, as well as high levels of customer enquiries through the new site.
Views: 53 LCubedTube
BizTalks 2015: Barbara Kahn on “Marketing Magic: Managing Consumer Perceptions.”
 
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Professor Barbara Kahn discusses, “Marketing Magic: Managing Consumer Perceptions,” as part of the student-organized 2015 BizTalks. Professor Kahn’s lecture focuses on how easy it is to influence choice based on perceived variety.
Views: 3382 Wharton School
036: Direct to Consumer Sales Strategy with Ace Marks Founder Paul Farago
 
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Ace Marks is a brand of handcrafted Italian dress shoes that has leveraged a direct to consumer sales strategy to disrupt one of the most established industries. In the past year alone, Ace Marks have sold in more than 80 countries, and has become the worlds most funded footwear project through Kickstarter. Founders Paul Farago and Julian Gonzalez join SalesFounders to talk about their relentless focus on customer experience, the domain expertise behind this disruptive brand of luxury shoes.  On this Episode we Discuss: Leveraging domain experience around the needs of the customer The pro’s and con’s of the direct to consumer strategy Why Ace Marks chose crowdfunding as their initial source of growth  Kickstarter success and their unorthodox approach to building a campaign Life after Crowdfunding - how to find sustainable growth channels Breaking paradigms - educating customers and the cost=value fallacy Influencer Marketing - the algorithm Ace Marks developed to identify the best influencers How to manage cash flow in high inventory startups Competition and the challenge to disrupt highly established industries
Views: 891 Brad Harker
DionyMed Brands Inc (CNSX:DYME) Direct-to-Consumer Cannabis Leader
 
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DionyMed Brands Inc (CNSX:DYME) (OTCMKTS:HMDEF) is a vertically integrated, multi-state, cannabis brands company. CEO Edward Fields explains that 50 percent of DionyMed’s revenue is from direct-to-consumer sales. While the company is vertically integrated in Oregon, in California DionyMed focuses on direct-to-consumer distribution. DionyMed fulfills all orders for Eaze, an online cannabis retailer, in the Bay area. DionyMed is expanding to the rest of California under its own direct-to-consumer brand, Chill. Fields believes value accrues to brand holders and DionyMed aims to offer consumers an Amazon Prime-like experience. Fields anticipates the House of Representatives attempting another vote on banking normalization for the US cannabis industry and suggests that when such normalization occurs, the valuations of US cannabis companies will triple. ************************ Check out our website: https://midasletter.com ************************ SUBSCRIBE to our YouTube: http://bit.ly/MidasLetterYoutube SUBSCRIBE to our 2nd YouTube Channel - Midas Letter Clips: https://bit.ly/2rtQzgy SUBSCRIBE to our Newsletter: http://bit.ly/MidasLetterNewsletter Download Our Podcast on iTunes: http://bit.ly/MidasLetterPodcast ************************ Follow Us on Twitter: http://bit.ly/MidasLetterTwitter Like Us on Instagram: http://bit.ly/MidasLetterInsta Like Us on Facebook: http://bit.ly/MidasLetterFacebook ************************ #WeedStocks #MidasLetter
Views: 353 Midas Letter RAW
Marketing Minute 091: “What Are Customer Touchpoints? Why Are They Important?” (Consumer Behavior)
 
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A customer touchpoint occurs when there is an encounter or interaction between a potential or current or past customer and your company or product or brand. These touchpoints can be as small as noticing your brand logo to as large as experiencing your product or service in action. The thoughts behind exploring and understanding customer touchpoints are that each of these touchpoints can have some effect, whether large or small, on the customer’s path toward brand awareness, brand preference, purchase, and brand loyalty. You might want to think of customer touchpoints as potential forks in the road. If the touchpoint is positive, the customer might be more likely to continue down a path that leads to more touchpoints that are increasingly more engaging or involving. But if the touchpoint involves a negative or even just neutral experience, the customer may be more likely to travel a path that leads away from future brand encounters. Thus, for marketers, each customer touchpoint represents a potential opportunity to facilitate a positive connection between the brand and the customer by adjusting (or “manipulating”) the interaction in a manner that builds on rather than detracts from the customer-brand relationship. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 19878 Anthony Miyazaki
Dr Cleopatra Veloutsou: Consumer-brand relationships on an individual and collective level
 
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Dr Cleopatra Veloutsou, Senior Lecturer in Marketing, talks about her research on Consumer-brand relationships on an individual and collective level. http://www.gla.ac.uk/schools/business/staff/cleopatraveloutsou/#/ http://www.gla.ac.uk/schools/business/research/centres/marketing/ http://www.gla.ac.uk/schools/business/research/ http://www.gla.ac.uk/schools/business/ https://twitter.com/ASBSresearch
How to boost a brand in an emerging market? | Dr. Nirmalya Kumar | TEDxGateway
 
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Dr. Nirmalya Kumar talks about how to boost a brand in an emerging market. Nirmalya Kumar has taught at Harvard Business School, IMD-International Institute for Management Development in Switzerland, and the Kellogg School of Management at Northwestern University. He is currently a Professor of Marketing and Co-Director of Aditya Birla India Centre at London Business School. Kumar has served as a consultant to over 50 Fortune 500 Companies, worked on the board of five Indian firms, and has published six books -- including, most recently, India Inside: The emerging innovation challenge to the West. In 2011, Thinkers50 named him number 26 of the “50 most influential management gurus.” Dr. Nirmalya Kumar is Member – Group Executive Council at Tata Sons. He reports directly to the Chairman of the $100 billion plus Tata group and is responsible for group strategy. Previously, he was professor of marketing at the London Business School and also taught at Columbia Business School, Harvard Business School, IMD (Switzerland) and Northwestern University (Kellogg School of Management). Dr. Kumar has written seven books, including Marketing as Strategy and India Inside. He has also published several articles in Harvard Business Review and many other leading academic journals. As a consultant, he has worked with more than 50 Fortune 500 companies in 60 different countries as well as served on several boards of directors. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 9392 TEDx Talks
Building a Global Luxury Brand -  NYC Panel
 
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"Building a Global Luxury Brand" with the GRLA.
Views: 23979 Georgetown McDonough
the role of brand positioning on consumer preference
 
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ESLSCA business school By Reham Farouk supervised by: Dr Ahmed Shalaby
Views: 9 Napel Adel
Consumer Vs Customer - Marketing Management Video Lecture by Dr Vijay Prakash Anand
 
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In this video, I have talked about the difference between Consumer and Customer. ........................................­........................................­................ Like my Facebook Page: https://www.facebook.com/marketingbyvijay/ Check out my blog: https://marketingbyvijay.wordpress.com/ Please send your queries, feedback and suggestions on [email protected]
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