Concept 4: Brand Touch-points Moment of truth! - Every interaction a brand has with anyone is crucial in brand building. There are more than 50 types of touchpoints, however, for your easy understanding we have classified them into 3 categories - PRODUCT, MEDIA & EXPERIENTIAL. Also watch out for Part 2 of this topic for a deep-dive on the 3 types of touchpoints.
Views: 615 ManagementParadise
http://blacksheepca.com - This week Richard discuss the importance of Marketing Brand Touch Points. Any questions, contact Richard Perez-Pacheco directly at [email protected] or 925-478-6207 BE KIND AND SUBSCRIBE: YouTube: http://www.youtube.com/blacksheepca Twitter: http://twitter.com/blacksheepca Facebook: http://facebook.com/blacksheepcadotcom Black Sheep Design: http://blacksheepca.com
Views: 274 richard perezpacheco
The name of the game in branding and marketing is multiple impressions. How do we create a scenario where our efforts can get us as much exposure to our target customer as possible? Gift·ology is all about giving gifts that become the ultimate form of advertising. We want to give gifts that reinforce memory structures so that: • During times of referral opportunities, we spring to mind quickly • When our VIPs think of us, they are wrapped in positive emotions Of course giving gifts without providing a superior product or service is foolish. But strategic gifting as a marketing channel is so powerful (and vastly underutilized) because: • Most business leaders don’t admit their product/service is easily commoditized • The switching costs for customers and employees are extremely low • We don’t think of gifting as marketing; we think of it as a TO DO item • Cultural norms make us ABC gifters (Anniversaries, Birthdays, and Christmas) • Giving great, original, powerful gifts year-in and year-out is intimidating The answer to maximizing brand exposure and creating more brand loyalty is continuity gifting over the long-term. When we gift at unplanned calendar times (NOT ABC gifts) with best-in-class, practical luxuries (and don’t RUIN the gift with our stupid company logo), we are creating the deep emotional impact that builds relational equity… and fast. Do you want to be loved by your employees and/or clients? Then it’s time to start gifting differently than you ever have before. Schedule a no-cost loyalty action plan with one of our certified gift·ologists. And learn to build a program that can yield double-digit return on your ROI. Email [email protected] to get started immediately.
Views: 2026 Giftology
Grant Thom with another Thom Talk video! Follow me on - Twitter: https://twitter.com/ThomTalk1 Facebook: https://www.facebook.com/Grantthomcom... LinkedIn: https://au.linkedin.com/in/grantthom My website: http://grantthom.com/ Ask every and any business growth, creative and social media question on Twitter at @thomtalk1 or use the hashtag #AskThomTalk
Views: 52 Thom Talk Show
Best practices and principles about engaging with customers using multiple channels -- online, mobile, social media and in-store. We'll also cover how to engage retail staff to maximize XQ as an effective sales aid.
Views: 6438 iQmetrixCorp
Deep dive on the three types of brand touchpoints : (1) PRODUCT/SERVICE (2) MEDIA & (3) EXPERIENCE Understand these type of touchpoints with the help of currently relevant Indian examples to help you retain the concepts better.
Views: 250 ManagementParadise
Please note: This content was part of a live webinar held on 8/21/2013. Excellence in customer experience has become the critical differentiator in today's competitive marketplace where your customers will not hesitate to blog, tweet or post about their experience with your brand. In fact, poor customer engagement results in an estimated $83 billion loss by U.S. enterprises each year because of defections, abandoned purchases and negative word of mouth. Creating and managing a framework for exceeding customer expectations can significantly impact business results. Yet with so many customer touch points, how do we prioritize which are more important -- OR do we have to get it ALL right? With decades of consulting experience, Santiago Solutions Group has been helping clients enhance their customers' experience in this digital age and we want to share some of our industry insights and experience with you. In this webinar, we covered: Segment 1: Market Context and Customer Experience Challenges Segment 2: Identifying the Most Important Customer Service Touch-points Segment 3: Multicultural Differences in Customer Experience Segment 4: Why is Customer Experience Important? Segment 5: Presentation Summary For more information visit: http://santiagosolutionsgroup.com/
Views: 2364 Santiago Solutions Group
We believe that true omnichannel experience lies in the unification of all commerce sources. Phygital Mind is your brand advocate in understanding and pinpointing phases and processes to transform. We coordinate with your teams to understand and serve to the best interest of your brand in terms of digitalizing your customer and in-store processes. https://phygitalmind.com/
Views: 44 Shopi
With word of mouth and referrals being the top two ways people make their buying decisions today, customer delight can't be at the end of the transaction. It needs to move up to the first point of contact with your brand. If you want your customers to generate word of mouth for your brand, give them a good reason to talk about you when thy first interact with your brand. This changes the game and generates a precious social proof for you that moves the needle for your business. Find out more at: https://www.transformandtranscend.co/customerexperience
Views: 25 Ashok Miranda
Mike reminds us to revisit each point of contact with our customers to ensure that we're maintaining consistency and exceeding expectations. Presented by http://neuberger.sandler.com -- Our mission is your success, so our approach is one that leads to long-term success rather than short-term quick fixes. We offer Sales Training, Management Training, Business Consulting, Team Building, Team Building, and Leadership Training. Visit http://Neuberger.Sandler.com for more information.
Views: 58 Neuberger & Co.
Jonah Sachs (born May 19, 1975) is an American storyteller, author, designer and entrepreneur. He is the author of Winning the Story Wars: Why Those Who Tell—and Live—the Best Stories Will Rule the Future (2012). As the co-founder and CEO of Free Range Studios, Sachs helps social brands and causes with campaigns built on storytelling strategies.
Views: 69 Around The Block Talk
Go to http://browncowmedia.com.au for more tips and marketing strategies or call 1300 437 880 Today we're taking about YOUR BRAND EVERYWHERE. Now that you have a unique selling proposition, and you know exactly what message to put out to the world, you want to make sure that message reaches your target audience wherever they gather, work, play, or get information from. Here are the 6 most important touch points for Branding via Online Marketing: • Your web site. How well does your web site communicate and support that U.S.P.? • Your content strategy. Do you have a content strategy that has you constantly putting out little pieces of content which can be found by search engines? These content pieces serve as signs on the highway to direct people to your exit ramp (your web site). The content will often be featured on your web site, but for maximum impact, you want it syndicated across article directories, blogs, industry sites, and so on. We'll share more about that in coming weeks. • Your mobile site. You have lots of options with mobile -- from a mobile-optimized web site, to a mobile application. In fact, the opportunity here is REALLY exciting, because you can go way beyond simple branding, to actually driving more traffic into your business. More to come -- stay tuned. • Social media (Facebook, Twitter, Google Plus, Pinterest, LinkedIn, etc.) It gets REALLY confusing here, because new sites are popping up all the time... and features on the existing site change frequently. It can also be confusing to determine how to use these for business versus for personal use. Don't get overwhelmed here. .. We'll walk you through the most important parts. • Video How visible are you on YouTube? Video is second-to-none when it comes to customer engagement. Don't worry if you prefer not to appear on video -- you can make your business the star! From walkthroughs of your company, to slideshows, to customer testimonials... this is a POWERFUL strategy that shouldn't be overlooked. • Your Own Business Book on Amazon: Ah -- you probably didn't consider this as an option for your business, did you! The plain fact is that every customer in every industry wants to work with an EXPERT. And there is no better indicator of expert status than being a published business author. Wow! What once required massive amounts of time, money, and industry contacts, is now available to you. This might be the single most exciting development in small business branding -- because probably most of your competition (even those LARGER than you) are not doing this yet.
Views: 542 Daryl Brown
From:Signwell company limited Screen size:21.5" Screen brand:LG/SAMSUNG/AUO/BOE Built in computer,work under windows system Capacitive 10 points touch
Views: 133 Signwell company limited
Activate execution of 19 point of purchses with just one Click. Easy does it. After filing the Brains, the only action left is issuing promotional offers. As many as you like or need to drive the volume. Fine tune on the flight and maximize the number of purchases and minimize the cost per purchase at the same time. Test different promotions with different Points of Purchase and find the ideal proposition.
Views: 218 FaceValue PG
In this episode we look at the touch points or connection points that you have with people that enhance your personal brand awareness. Today in our world of global connectivity, touch points are both in person, as well as, in online spaces. The blog article can be read at: http://lorrainetaylor.com/2017/03/10-touch-points-of-your-personal-brand/
Views: 50 Lorraine Taylor
www.rickyrichards.com Section 9: Touch Points Identify all the key touch points where potential customers are likely to come into contact with your brand, so that you can start establishing yourself and create a consistent message across all the various touch points Case Study: In 2009, when I had just started University. A friend of mine introduced me to a platform called Behance. Behance was three years old, and still in its infancy as a platform. I started using the site and realised it had some potential. As a student, I knew I needed a way to differentiate myself, so I had been trying to get freelance work to very little avail. I began looking at Behance’s ranking systems and I realised that the higher people were on the ranking system, the more likely you were to be approached by clients. I also realised that at the time that if you refreshed your internet settings, it was possible to ‘appreciate’ your own work. While sat in three long lectures, I would be refreshing my DNS settings so that I could go onto my projects and appreciate my own work. I even created a guide for all of my classmates so they could do the same. Virtually no one bothered to take my advice, except one girl, who’s work got magazine coverage as a result of the hack. Less than a month after I started gaming Behance, I changed my location to London, even though I was based in Worcester at the time, and I appeared on the first page of London creatives. Even though my work was terrible at the time The work started to roll in. And I got better and better as a result. I identified where the touchpoint was with my customers. and I made sure I was seen. I later uploaded the document on the platform itself, and hundreds of people liked it, and i later got a message from the founder Scott Belsky, thanking me for identifying the loopholes in the system and Behance went on to make changes so it could no longer be gamed. Action Step: Identify, some lesser well places where your customers and audience are likely to find you and start taking action towards being present in those places. Create all the assets you’re going to need to establish a consistent image and message across all your touch points.
Views: 9 Ricky Richards
DAY 4/10. Become the go-to person in your industry and be seen as a leader CHALLENGE: Touch points of your personal brand The touchpoints of your personal brand are how people get to experience you and who you are. When we create consistency in how you communicate who you are and what you stand for, you become a trusted brand and are more respected. As a result you get to command ’higher fees’ To get all the videos and download the workbook click here: http://wownow.albagomez.com.au/gotoperson
Views: 9 Alba Gomez
This is a deep dive session into understanding how to measure ROI through different stages of the funnel and channels to market.
Views: 7 Radial Consulting
This is a digital age where individuals consume content anywhere, anytime and on the viewing device of their choice. This is a time of Digital Transformation, where enterprise organizations are reaching customers and workers through technology to increase customer touch points, digitally, and increase business results. To be effective, companies should establish a media business strategy and leverage existing video infrastructure and systems with the right blend of new and innovative technology.
DEMO RANCH MERCH HERE http://www.ranchmerch.com Watch me vlog. http://www.youtube.com/offtheranch IF you love animals http://www.youtube.com/vetranch http://www.facebook.com/DemolitionRanch https://instagram.com/demolition_ranch/ "Club Diver" by Kevin MacLeod from incompetech.com. Outro music by MDK, https://www.youtube.com/watch?v=2_t5Lm040Gw
Views: 11781828 DemolitionRanch
Want to learn how a reseller thinks? In this episode of Tap In, the HypeNaysh team interview the creator of Over N Under Shop (@onusinfo) the famous leak page on Instagram. Key Take-Aways from this talk: 1. Diversify your streams of income. Don't become subject to one brand, one platform or one avenue for cash flow. Always strive to create multiple touch points for your brand or business and always diversify your streams of income with different brands. 2. Authenticity and Accuracy Matter. When it comes to being a leaks page or a provider of drops. It is vital that you always fact check your leaks. In order to build the strongest community around your social pages, you need to provide original and authentic content that has real value with the community. 3. Notice Trends Everywhere You Go. When it comes to markets, brands or people they are creatures of habit. They becoming predictable and if you pay close enough attention you can start to see the trends that occur. In example, Supreme is a very predictable brand, start looking at past drops to understand what to expect for future seasons Stop Taking L’s & Start Cooking Up W’s with the HypeNaysh Cook Group! Join Now with a 7 Day FREE Trial: www.hypenaysh.com/cook-group/ Get Access to Monthly Retail Drops on Hype Items with our Monthly Drops! https://www.hypenaysh.com/product/drops/ Connect With Us: Instagram: instagram.com/hypenaysh Instagram: instagram.com/hypenaysh_leaks Twitter: https://twitter.com/ Facebook: facebook.com/HypeNaysh/ Youtube: youtube.com/channel/UCz7BvrTe9GFD-VPvsqT9EHQ?sub_confirmation=1 #streetwearpodcast #supreme #reseller
Views: 189 HypeNaysh News
Cisco’s Chief Marketing Officer Karen Walker talks to noted author and academic Mohanbir Sawhney about putting customers first in marketing. Subscribe to Cisco's YouTube channel: http://cs.co/6054QiQr.
Views: 650 Cisco
A video showcasing our recent Windows Phone 7 application. 3 of 6 in a series produced for sevensketches.com, revealing some of the UX challenges in creating WP7 software.
Views: 72 phone7sketches
Let employer brand leaders, Susan LaMotte and Shannon Smedstad from exaqueo, help you understand why the link between your candidate experience and your employer brand matters. After just 30 minutes, you will walk away with a holistic understanding of influential candidate touch points, as well as data, strategies, expert-level tips and real examples to make key moments in your CX and EB more impactful. Rewatch this New Year CandE Strategy Webinar today!
Views: 172 Talent Board
Jeff King, CEO, Barkley
Views: 87 FastForward
ZaagTech is proud to announce the ULTIMATE 32 Touch Points Overlays, a brand new accurate and cost-effective Infrared Touch Panel, especially designed for large-format display and Multi Users applications. Interactive solution like this can be widely used for big Events, Expos and Exhibitions, across the profession of education, commerce, entertainment, medicine and industry.
Views: 6049 zaagtechnology
This first part of a 3-part series that will teach you how to maximize the presence and penetration of your logo in its important role building your brand, Terry Pappy explains how to identify logo touch points, create audience groups and prioritize them based on which group promises the highest return for your business.
Views: 77 Terry Pappy
Yoyin Familusi, Customer Management Strategist
Views: 84 MSME Hub
Weaving Storytelling Effectively Into All Marketing Touch Points Thinking of all the individual moving parts, that marketing departments are responsible for, as a whole is not intuitive. As marketers we use words like touch points without really grasping the journey that the customer will go through. There are several reasons for this. Many marketers see their jobs as a series of tasks or executables. This shortsighted view makes seeing the bigger picture impossible. However, this is just one obstacle. Even if you have a better sense of the mosaic of activities and digital assets in your marketing mix as a whole, the permutations are nearly endless. Ed Abrams, IBM's VP Marketing for Midmarket, sees them in a holistic framework. He looks at it as the story of a brand. Storytelling is absolutely essential whether it be traditional paid media, owned media like social networks and blogs, or earned media where someone else is telling your story. It's critical to connect your story of how you solve the customer's problem at each step of their journey. The key in storytelling though is to recognize that people are going to enter your story at different chapters and pages along their journey. So as you think of telling your story you must visualize it through their eyes. You should ask, where is the customer in the buying cycle, where are they in the learning cycle, and how does it relate to their job's role as it relates to that stage of the process? That way the story is relevant to their needs, their issues, their requirements. Ed stresses it's vital from the storytelling perceptive that it is not delivered as a one-way communication. It must be crafted so the consumer of that information can interact with it, and be able to share and contribute to that story in their own way. That means you must see social and collaborative as intrinsic to the total experience. Then they can participate when and how the customer chooses. Interviewed: Ed Abrams VP Marketing -- Midmarket at IBM NOTE: This blog comes from IBM's Partner World Leadership Conference 2013 This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I've been compensated to contribute to this program, but the opinions expressed in this post are my own and don't necessarily represent IBM's positions, strategies or opinions. About Steve Farnsworth @Steveology Social media and digital marketing. Strategy and implementation that generate leads, builds customer loyalty and word-of-mouth buzz. Contact 650-331-0594 to see if working together could increase your market position and sales. If you liked the video, please like, share, subscribe!
Views: 223 Steve Farnsworth
CBBC Webinar with China Skinny. China has become the world's largest consumer market with 50 million households joining the middle-upper classes over the next four years. Foreign food and beverage has been one of the fastest growing imported categories, climbing 25% in 2017 alone. Yet China's allure has also made it the most competitive and dynamic market on the planet. Whilst British brands are held in high esteem, just having a Union Jack and ecommerce listing is unlikely to result in sales. Brands need to be targeted, localised and resonant to tap into the enormous opportunity that China presents. Join this session to learn about: - How Chinese consumers are different to British - Profiles of Chinese target segments - Geographic variances between consumers for food and lifestyle tastes and emotional cues - The importance of localisation for products and formats with examples - An example of a customer journey for consumers with the relevant touch points and why it is the way it is - Retail channels, how they are changing, trends such as new retail and why it is relevant for the food and beverage categories
Views: 88 China-Britain Business Council
One thing that Black Milk Clothing do exceptionally well with their eCommerce strategy is communicate their brand well at all points of the online transaction. We asked Cameron at PESA 2014 eCommerce conference how Black Milk do eCommerce touch points well.
Views: 134 Online Offline
Craig Lee, Senior Manager Performance Development, Emirates Group, discusses how looking at data available through the multitude of client touch points leads to marketing success.
Views: 450 IBM Institute for Business Value
In this video, LeAnna Weller Smith (from Weller Smith Design and our Haute Stock Design Expert) walks you through a mock brand review to show you how to analyze your brand touch points to keep them consistent or make changes as needed. All images used in the video are Styled Stock Photos from www.hautestock.co and are available to Haute Stock Members! For the full blog post and to download the Brand Review PDF, visit: www.hautestock.co/blog/how-to-do-a-brand-review-guide-and-keep-your-brand-looking-haute
Views: 790 Haute Stock
Edward Graves, President and Founder, Avalon Consulting Group
Views: 54 FastForward
TNT has teamed up with International brand design agency, Design Bridge, to redesign their brand identity. Design Bridge’s challenge was two-fold, firstly to define a new strapline that would convey TNT’s new strategy & culture, and secondly to design a new logo and brand world which would reflect TNT’s vision. Design Bridge created TNT’s new strapline ‘The People Network’, that reinforces the company’s aim to connect people and businesses in a truly personal, rather than purely professional manner. The fundamental truth is that it’s the amazing people; customers and employees alike, who are at the very heart of global trade on a daily basis. This new line will work to galvanize the ‘challenger’ spirit of those working internally at TNT, and will also resonate powerfully with TNT’s customers around the world. Over the last 70 years, TNT built the most extensive European road and air network for parcels and freight and scores high on customer friendliness. Tex Gunning, CEO of TNT: “We have a clear strategy to focus on our greatest strengths: our people, their human approach to serving customers, and our unique network. Customers are not barcodes and we are not robots. We all relate to what drives our customers: business growth with a personal touch. Taking time to understand what customers really need distinguishes us from others. We are The People Network.” Design Bridge refined TNT’s brand mark, crafting the logo to give it a fresher, confident and more contemporary look. It was essential to find truth and relevance in the key brand equities – colour, shape and form – to move the brand forward. Used throughout our visual language, the TNT circle has been introduced and is shown in perpetual motion moving through the world. Using the circle we reflect how we keep people at the heart of our business. Easily recognizable as part of the TNT brand, it links and identifies all touch-points as important components in the global brand that is ‘The People Network’. Launching on the 29th September, the new design language will be seen incorporated across a multitude of touch-points throughout TNT’s global network, ranging from; vehicle livery, ATL communications, staff uniforms through to packaging around the world. Piers Bebbington, Client Services Director at Design Bridge: “This has been a fantastic challenge, it was not an exercise in reinventing the wheel, but rather about embracing the TNT’s challenger origins, uncovering the truth and relevance in the brand and bringing this to life for TNT’s customers to feel and experience”.
Views: 2015 designbridge
Launched recently in London, England at a private event attended by senior aviation executives, journalists and the SimpliFlying team, SOAR is a book that details how eight airlines overcame a number of challenges to “build endearing internal cultures and consistently delight customers” through as many as 50 brand touch-points. Airlines, airports and other travel industry professionals are the primary target market for the 200+ page book, which aims to help its readers shake off old ways of thinking, adopt new attitudes and seize opportunities in brand marketing. Get your copy today at www.simplisoar.com
Views: 423 SimpliFlying
This 3D Model shows the Sales and Service Customer Touch points for Consumer and Corporate Business Areas. The model enables users to explore each of the objects by clicking. This could enable them to view detailed Point of Sale Processes if they were to select the retail store.
Views: 318 Tr3Dent