Thanks to Nicolas Cole for his article in Inc.com for the inspiration to elaborate on the concept of personal brand archetypes. I have adopted many of his and changed and developed a couple new ones of my own building on my own experience in personal brand building. Just like the 12 classic archetypes, a personal brand archetype is a “role” or “character” that you can adopt to influence how your personal brand is perceived by people. By choosing one archetype and modeling your behavior after its tenets you can focus your activities and create a theme around how you deliver value. Adopting a single focused archetypal approach can help you succeed and become kn own faster. —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a brand strategy and design agency in the New York City metro area. He is an accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen Special Thanks to Deyson Ortiz who created my intro with: https://motionmastertemplates.com/ RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz "Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX "How To" by Michael Beirut http://amzn.to/2u9lnnh “The Brand Gap” by Marty Neumeier http://amzn.to/2CAbYZk “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “Shift Ahead” by Allen Adamson + Joel Steckel - http://amzn.to/2xLrEX4 “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “7 Rules You Were Born to Break” by Rick Lewis http://amzn.to/2zHmTSt MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 2901 Philip VanDusen
Brand XXL Concept Store , Elburg Op ruim 1500m2 vindt u in Elburg de grootste en meest complete Brand voortent- & luifelshowroom. Deze Concept Store biedt u oa 50 verschillende Brand voortenten, alle luifels, onderdelen en de diverse mogelijkheden in opstellingen, frames enz, enz. Elke vrijdag van 10.00-17.00u. bent u hier van harte welkom om eens in alle rust ons complete programma te bekijken en u uitvoerig te laten informeren over al onze mogelijkheden. Let wel, de uiteindelijke levering & verkoop gaat via een van onze dealers. Combineer een bezoek aan onze XXL Concept Store ook zeker eens met een bezoek aan de vestingsstad Elburg. Het centrum is slechts op enkele minuten loopafstand !
Views: 7054 Brand Voortenten
Support us on Patreon to get early access to our future videos: https://www.patreon.com/business_casual Join us at our subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 Fifth video of the Behind the Business Series. Yum! Brands (formerly Tricon Global Restaurants) is an American fast food company. Yum operates the licensed brands Taco Bell, KFC, Pizza Hut, and WingStreet worldwide. KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. Taco Bell was founded by Glen Bell, who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California in 1946. Pizza Hut was founded in June 1958 by two Wichita State University students, brothers Dan and Frank Carney, as a single location in Wichita, Kansas. PepsiCo acquired Pizza Hut in 1977.
Views: 350478 Business Casual
They key to any product’s success is elevating that product or service to be regarded as a brand, not just a product. Products are commodities, brands are unique. If I, as a consumer, only see your offering as one of any number of products like yours that I could buy, then I only shop based on a set of features and price. And, there will always be somebody that’s willing to undercut your price. But brands are something special. If you elevate your products to a brand, well now, no one else has that. No one else conveys the attitude and image your brand does. No one else’s product makes that consumer feel the way your product makes them fee. And, that’s the key to branding. Connecting on an emotional level with a consumer so that your product is elevated and adds something more significant to their life. That’s branding. And, that’s what builds loyalty. People aren’t loyal to products, they are loyal to brands. This is what makes Deal Design different from other graphic design agencies that do graphic design and provide similar services is that, we create brand experiences and connect with consumers deeply, authentically, and your products come along for the ride. I like to think of the brand experience like a carnival, full of sights, sounds, smells and this rich experiences. Your product is the prize they get to take home from playing ski-ball that day. Our clients usually go out looking for a designer to create a logo and packaging design, and a web site – and often see these things as individual elements they know they need, but really, these are mediums or vehicles for the brand to connect with consumers. It’s the act of connecting that builds your brand. And that’s what we do best. Help transform your product or service into a true brand that connects so deeply, and authentically that customers don’t say they like your products, but they LOVE your products.
Views: 83 Deal Design
Subscribe! Because SMART IS THE NEW SEXY: https://goo.gl/JTfP6L Are you a fan of Apple products? Do you wear Timberland boots? And do you like Starbucks coffee? Have you ever looked at the logos of these companies and wondered what their meanings were? We at Smart is the New Sexy collected 4 logos that you see almost every day and found out what they represent. Beware; the world will never be the same after watching this video. Are there really hidden messages in these brand logos or is it just people’s fantasy? How do you think? Do you know any other hidden meanings? We would be glad to hear about them in the comment section below the video. Remember to click subscribe to stay among the smart and the sexy! ---------------------------------------------------------------------------------------- Our Social Media: Facebook: http://facebook.com/enjoy.science/ The Bright Side of Youtube: https://goo.gl/rQTJZz 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 17059871 SMART BANANA
Winner of the 2015 Shorty Award for Best in B2B. Made entirely with stock footage from Dissolve. This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency:http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video License the clips used at http://www.dissolve.com/generic Narrated by Dallas McClain. For a generic take on political campaigns, watch This Is a Generic Presidential Campaign Ad: http://www.dissolve.com/gpca Music: "Piano Work 02" by rysktchkw Available under Creative Commons License from SoundCloud at https://soundcloud.com/rysktchkw/piano-work-02 Copyright © Dissolve Inc. This video may not be downloaded. To publish or broadcast this video, contact [email protected], or tweet us at @dissolve. Maintenant en français — merci @thefrenchvoice http://bit.ly/1ooTPDg
Views: 2493108 Dissolve
Brand Promo for Steelman Partners Need custom motion graphics- video promo for broadcast, web or anything else? LCD Studios offer professional motion graphic and digital video production without breaking your budget. Find out more at : www.lcdstudios.net
Views: 74 lchendesign7
When brands create tension, they force people to move. Tension turns people into lovers and haters, but the one thing it doesn’t allow is for people to sit still. That’s good, because the last thing you want is a brand that’s ’nice’ or a brand that people are indifferent to. Tension can come from a few places, such as comparing what is to what could be, or unearthing a new belief. Whatever the source of tension is, it 1) has to be about the user and 2) has to be consistent. When done right, it creates loyalists and avid fans. When done wrong, it can make people angry (Pepsi, anyone?) This video shows you the right and wrong way to create tension that actually moves people. Read the full case study on “The Magical Art of Making People Move With Brand Tension" with examples, here: https://medium.com/swlh/the-magical-art-of-making-people-move-with-brand-tension-10a83cb6c837 Read more of Jasmine's writing on strategy and branding: https://medium.com/@TripleJas/latest Learn more about Concept Bureau: https://www.theconceptbureau.com/ [Copyright 2019 by Concept Bureau, Inc. All rights reserved. TLDR Strategy is a trademark of Concept Bureau, Inc.]
Views: 292 Concept Bureau, Inc.
Galbani wanted to reach potential Boston and New York restaurant customers quickly to announce that their cheese is available through the Lactalis Culinary Division. We gave them a multifaceted concept that included: • Brand Building to local restaurants • Sales Activities • On-Site Activity • And a fun, experiential tactic to leave customers with great memories. The truck campaign was a business-to-business mobile activation, targeting specific restaurant locations in Boston from June 4-6 and in New York City from June 8-11, 2014. The campaign allowed Galbani to target specific customers by a marketing mix of mail, experiential box truck, photo opportunities, sweepstakes for trip to Italy, and a variety of Galbani product samples to restaurant operators. The activation enabled us to drive through the streets of each city to engage and promote authentic Galbani cheese with potential food service customers. Operators were invited to come into the branded Galbani truck for fun photos and a chance to win a trip for two to Italy while Galbani sales managers and brokers actively engaged the operators and increased the Galbani customer base in Boston and New York City. Visit the link below for a full case study. http://m2winc.com/our-work/live-marketing/galbani/
Views: 13 M2W, INC.
Subscribe here: https://goo.gl/9FS8uF Check out the previous episode: https://www.youtube.com/watch?v=jmc7aUVKCMA Become a Patron!: https://www.patreon.com/ColdFusion_TV Hi, welcome to ColdFusion (formerly known as ColdfusTion). Experience the cutting edge of the world around us in a fun relaxed atmosphere. Sources: https://www.toyota-industries.com/company/history/toyoda_sakichi/ https://techcrunch.com/2017/07/25/toyotas-new-solid-state-battery-could-make-its-way-to-cars-by-2020/ http://www.toyota-global.com/company/history_of_toyota/75years/text/taking_on_the_automotive_business/chapter2/section5/item1.html https://carfromjapan.com/article/industry-knowledge/10-interesting-facts-about-toyota/ http://www.davesultimateautomotive.com/10-fun-interesting-amazing-toyota-facts/ https://www.msn.com/en-gb/cars/enthusiasts/20-surprising-facts-about-toyota/ss-BBD1gal https://gearheads.org/10-cool-things-you-probably-didnt-know-about-toyota/ https://paultan.org/2017/09/20/era-of-boring-bland-toyotas-is-over-designer/ http://www.drive.com.au/motor-news/toyota-changes-design-direction-20140114-30rvd.html //Soundtrack// 0:00 Ephemerals - You'll Never See Me Cry (Ambassadeurs Remix) 1:20 Slow Meadow - Hananel's Recovery 2:20 Owen – Places to Go 4:10 Endhel – Beginning 5:00 myk. - Dye Works 6:00 Grifta – Dawn 7:18 Pacific Coliseum - Ocean City 8:13 Mike Newman - I Don't Wanna (Original Mix) 9:49 3rd Core - Mindless And Broken (MJ Cole Mix) 10:42 Need a Name - Road to Berlin 12:42 Wild Nothing – Shadow 13:10 Burn Water - Hide » Google + | http://www.google.com/+coldfustion » Facebook | https://www.facebook.com/ColdFusionTV » My music | http://burnwater.bandcamp.com or » http://www.soundcloud.com/burnwater » https://www.patreon.com/ColdFusion_TV » Collection of music used in videos: https://www.youtube.com/watch?v=YOrJJKW31OA Producer: Dagogo Altraide » Twitter | @ColdFusion_TV
Views: 2880606 ColdFusion
Patreon: https://patreon.com/polymatter Twitter: https://twitter.com/polymatters Reddit: https://reddit.com/r/PolyMatter Discord: https://discord.gg/polymatter You can hate Apple’s philosophy, think they’re overpriced, and disagree with every decision they make, but their decisions are perfectly calculated as part of a grand strategy. Special thanks to Neil Cybart who was a big inspiration for this video. This article in particular: https://www.aboveavalon.com/notes/2015/12/02/the-grand-unified-theory-of-apple-products If you like to follow Apple news and analysis, Above Avalon is the place to do it (and his podcast is great too) *The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video. ### Sources ### Music is Lobby Time Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Headlines referenced: http://www.businessinsider.com/apple-macbook-pro-2016-consumer-reports-2016-12 https://www.wired.com/story/hackers-say-broke-face-id-security/ http://mashable.com/2016/12/30/consumer-report-apple-macbook-pro-recommendation/?utm_cid=hp-r-4#J2LayWecaaqI https://www.theverge.com/2017/4/19/15353730/apple-iphone-8-delay-touch-id? https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced http://www.businessinsider.com/apple-prices-too-high-2013-11 https://www.forbes.com/2009/11/06/iphone-apple-china-leadership-managing-failure.html#430af53f2b4b Schiller Quote: https://medium.com/backchannel/exclusive-why-apple-is-still-sweating-the-details-on-imac-531a95e50c91 https://www.cnbc.com/2017/10/09/the-average-american-household-owns-more-than-two-apple-products.html
Views: 1652536 PolyMatter
MASSIVE CHALICE is now available for PC, Mac, Linux, and Xbox One! https://www.humblebundle.com/store/p/massivechalice_storefront Get to know the members of the MASSIVE CHALICE development team and gain some insight on what it means to be working in the games industry with MASSIVE KNOWLEDGE, a new series from 2 Player Productions and Double Fine. Episode 7 includes art director Mark Hamer and concept artist Derek Brand exploring the influences behind the look of MASSIVE CHALICE. Each episode will focus on a different member of the team, exploring their individual talents and contributions to the development of MASSIVE CHALICE. More Videos from 2 Player and Double Fine Productions Psychonauts 2 - Everything on the return of Double Fine’s most celebrated creation, including the mini doc series “The Color of the Sky in Your World” featuring members of the original team reflecting on the development of Psychonauts. https://www.youtube.com/playlist?list=PLIhLvue17Sd4GF6MwwYjHDItrnY-UAklE Double Fine Adventure! - Epic video series chronicling the creation of Double Fine’s “Broken Age” https://www.youtube.com/playlist?list=PLIhLvue17Sd7F6pU2ByRRb0igiI-WKk3D Devs Play Season 2 - Special season focused on platform action games featuring games such as Prince of Persia: Sands of Time, Spyro the Dragon, and Beyond Good and Evil https://www.youtube.com/playlist?list=PLIhLvue17Sd5E75N5z8hK0-X7LXgGsJA5 Devs Play Season 1 - Celebrated developers play their classic games alongside the team at Double Fine, including titles such as The Legend of Zelda, Lion King, and Doom. https://www.youtube.com/playlist?list=PLIhLvue17Sd6u2akeZZdYVBxNtfWZPm5W Massive Knowledge - The team behind MASSIVE CHALICE shares their professional work experience in this series that serves as an introduction to working in the game industry. https://www.youtube.com/playlist?list=PLIhLvue17Sd4r9w-ko8BkqFfUSBT1Wz4Y Amnesia Fortnight 2014 - Double Fine’s game jam continues with a new mix of community selected titles and special guest project lead Pendleton Ward. https://www.youtube.com/playlist?list=PLIhLvue17Sd7Y5qXNqV1wDPtdNPjZ-tw0 Amnesia Fortnight 2012 - Double Fine sets aside 2 weeks to break the company up into small teams to develop a selection of community voted game ideas into functioning prototypes. https://www.youtube.com/playlist?list=PLIhLvue17Sd7ifSsJancSfPUVM8RnGwcl Trailers - An ongoing collection of all the trailers Double Fine has released to support their games over the years. https://www.youtube.com/playlist?list=PLIhLvue17Sd6eSAl_j9SlTk_N3O3pG3CE The Making of Grim Fandango - A short series of videos highlighting the work behind bringing Tim Schafer’s classic adventure game back for modern hardware. https://www.youtube.com/playlist?list=PLIhLvue17Sd6jWKLk0wD5eU87RWLlLc8g Tim Schafer Plays His Classics - Take a journey back in time with Tim Schafer as he revisits the classic games from his days at LucasArts. https://www.youtube.com/playlist?list=PLIhLvue17Sd7jTtxS1rO_u2_6o64ZaGTO Follow us on Twitter! - @DoubleFine Official Double Fine website - http://www.doublefine.com/ Double Fine Steam page http://store.steampowered.com/search/?developer=Double%20Fine%20Productions Double Fine GOG page http://www.gog.com/games##sort=bestselling&devpub=double_fine_productions&page=1 Catch Double Fine Game Night live streams every Thursday at 5pm PST on Twitch - http://www.twitch.tv/doublefine Check out the Official Double Fine Tumblr for concept art and other fun stuff! http://doublefine.tumblr.com/ The Double Fine store carries official t-shirts, plush toys, art books, and games! http://shop.doublefine.com/ Visit the Double Fine forums to discuss our games, make new friends, and get help if you’re having any trouble! http://www.doublefine.com/forums/ About Double Fine Productions, Inc. Double Fine Productions is a San Francisco-based game developer that makes games with a focus on creativity, characters, and fun. Since its founding in 2000, it has produced the award-winning titles Psychonauts, Brütal Legend, Costume Quest, Stacking, Iron Brigade, Sesame Street: Once Upon a Monster, Kinect Party, Middle Manager of Justice, Dropchord, The Cave, Broken Age, Hack n Slash, Spacebase DF-9, and Costume Quest 2. Learn more about Double Fine at www.doublefine.com. Double Fine Productions and the Double Fine logo are the exclusive trademarks of Double Fine Productions, Inc. All rights reserved.
Views: 4320 DoubleFineProd
Star Mountain Capital, founded in 2010 by Brett Hickey, regularly offers its partners in the business owner/executive, lower middle-market fund manager, and deal advisor community access to complimentary educational events. As part of our “collaborative ecosystem” and efforts to add value and help grow companies and jobs in the U.S. lower middle-market, we present: "The Difference between Marketing and Branding" presented by James Heaton, Tronvig Group & Vincent Fatato, GreyBox Creative and moderated by Star Mountain COO John Polis. Topics include: - What is a brand? It’s much more than your logo. Discover the key ways in which you can maintain control over your brand and how it can impact your bottom line. - What is the single biggest key to marketing success? It’s all about your target. Learn how to get beyond the natural bias of your own perspective. - Marketing is “push," branding is “pull." They cannot function independently. We’ll explain why. Disclaimer: Nothing presented in this webinar or webinar materials constitute an offer to sell or a solicitation of an offer to purchase by Star Mountain Capital interests in any investment product. http://www.bretthickey.com http://www.starmountaincapital.com/brett-hickey http://starmountaincharitablefoundation.org/brett-hickey-founders-story/ https://twitter.com/BrettHickeySMC https://www.linkedin.com/in/bhickey https://en.wikipedia.org/wiki/Brett_Hickey https://www.crunchbase.com/person/brett-hickey https://www.facebook.com/BrettHickeySMC/ https://plus.google.com/+BrettHickey https://www.instagram.com/brett.hickey/ http://www.milkeninstitute.org/events/conferences/global-conference/2017/speaker-detail/27286 indvstrvs.com/brett-hickey/ https://www.inc.com/profile/star-mountain-capital
Views: 3655 Star Mountain Capital
Brief introduction of Divine Concept Group, Inc. the nonprofit organization that provides resources, events, and partnerships to help women and families fulfill their life's purpose.
Views: 14 Miriam Smith Stevens
http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 136668 Graeme Newell
This video shows the brand concept of Intelligentia by Haware Properties; India's 1st Intelligent Automated Homes. Offering exquisite amenities, we at Intelligentia have envisioned the future of Housing and executed it with this project. The project has been registered via MahaRERA registration number: P51900015562 and is available on the website https://maharera.mahaonline.gov.in under registered projects.
Views: 5031 HAWARE
How to pick the best skid loader, including the right brand, the correct size & which is better- Tires or Tracks. If you could only buy ONE-this will help you choose the right one. A skidloader is the #3 piece of Must have landscaping equipment. Skid steer tracks on amazon: https://amzn.to/2KvaDHt The OTT track company in this video: www.tracksandtires.com
Views: 192597 Stanley "Dirt Monkey" Genadek
There's a lot wrapped up in the Honda Everus EV concept introduced at the 2018 Beijing Auto Show. Yes, it's a concept car, but like most Honda concepts, it's a thinly veiled take on an upcoming production car. In this case, a fully electric crossover sold only in China under the new Everus brand. Source: autoblog
Views: 37 New Car
Infiniti SUV Concept for Detroit Previews Brand's First Electric Vehicle Infiniti will celebrate its 30th year as a brand in January when it shows a concept previewing its first fully electric vehicle at the North American International Auto Show in Detroit. It was at the 1989 NAIAS that the brand made its international debut with the Q45. *************************************************************************** ••••INFORMATION • Source: https://goo.gl/su49mr --------------------------------------------------------------------------- Videos can use content-based copyright law contains reasonable use Fair Use (https://www.youtube.com/yt/copyright/) Very excited to partner with other electronic newspaper pages. Please send me an email Thanks you for watching
Views: 57 Car News 365
Ashish Kapur is the Co-Founder & Managing Director of Yo! China. He has successfully developed India’s first and largest chain of Chinese restaurants. Presently, Yo! China has 51 outlets across 14 cities in India and aims to open over 200 outlets by 2015. Talking at Indian Restaurant Congress, Ashish shares his view on ‘How brand image and design can make the restaurant concept more successful
Views: 1030 Franchise India
Ranked as the 5th fastest growing company in BC, AXIS Technical Services Inc. selected ISI as their brand marketing agency in late 2009. Established in 2005, AXIS has extensive expertise in providing integrated communications systems. With AXIS’ goal to position itself as a BC industry leader in fiber optics with the latest technology and equipment, ISI’s role was to develop AXIS as the leading industry expert to existing and potential customers. ISI’s plan for AXIS was to create a brand experience and brand roadmap, which differentiated AXIS from its competitors as a “Relationship-based, Technology-driven” organization. "…We have completed various brand-marketing projects with exceptional results… AXIS’ brand marketing strategies (online and traditional) implemented in the past two years has exceeded 1,850% return on investment.… We highly recommend Garrett and the team at ISI as a results-driven agency focused on taking companies to the next level of business development…” — Joana Barbulescu, President The objective was to establish more creditability and value-add products and services. Phase one included revitalizing the website, branding the AXIS fleet, broadcasting email marketing into AXIS’ brand distribution channels, and implementing SEO strategies for ongoing business development. Additional Project Highlights: - Strategic Brand Marketing Plan - Brand Roadmap - Primary Brand Message - Content Strategy - Online Marketing Strategies - Email Marketing - Fleet Graphics - Website Branding and Development - Search Engine Marketing Strategies - Social Media Integration
There are two deceptively simple questions that will reveal a world of strategic opportunity for your brand. They actually reveal a tremendous amount of information about the mindset of a company’s leadership team while posing a much more difficult challenge than most people realize. Taken together, I like to call them the Perception Queries, and everyone can benefit from answering them. You can use these queries to get laser focus on the direction of your brand strategy from the point you're at today to where you need to be in 1, 3 and 5 years from now. I will show you the right and wrong way to answer the queries, how to best leverage these answers in your work, and how to unlock their deeper power. Most importantly, they will prove valuable at every juncture in your company's trajectory, especially when easy short term growth opportunities gently nudge you away from your ultimate long term vision. Read the full case study on the Perception Queries, with examples, here: https://medium.com/@TripleJas/the-brand-perception-queries-f2bcaa37b9fa Read more of Jasmine's writing on strategy and branding: https://medium.com/@TripleJas/latest Learn more about Concept Bureau: https://www.theconceptbureau.com/ [Copyright 2018 by Concept Bureau, Inc. All rights reserved. TLDR Strategy is a trademark of Concept Bureau, Inc.]
Views: 360 Concept Bureau, Inc.
As it was expected the 2019 is turning out to be the year when many promised electric vehicles are being delivered to the market. But while some EV makers are busy with production and logistics, others are still at the drawing boards working on the new designs and refining prototypes. In this episode we present to you volume two of the upcoming electric vehicles expected to arrive in the nearest future. Other great videos previously released on #AutomotiveTerritory: New EVs scheduled to be released in 2019: https://www.youtube.com/watch?v=C03ZOF3hwVg Electric sedans that we wish were produced: https://www.youtube.com/watch?v=Lh2xKZe97TM All of the vehicles featured in this #ATelectriccars episode: GAC Motor Entranze Concept: gac-motor.com/Home/News/content/id/52.html Entranze is a new fully-electric concept from GAC Motor that was developed by the company’s design studio in CA. The model showcases sleek bullet-shaped exterior, sliding glass doors, and a new interior that is made using 90% sustainable materials. Infiniti QX Inspiration Concept: infinitiusa.com/infiniti-now/blog/qx-inspiration.html Infiniti QX Inspiration Concept is the first fully-electric SUV concept from the brand that previews an actual production mid-size SUV and debuts a new modular platform and design language of Infinity’s future vehicles. Nissan IMS Sedan EV: nissannews.com/en-US/nissan/usa/releases/nissan-ims-ev-sports-sedan-concept-makes-world-debut-at-2019-north-american-international-auto-show Nissan IM Sedan EV is a new concept of an electric sports sedan that was unveiled at the 2019 North American International Auto Show. The new EV features dual electric motors with all-wheel drive and a fast charge 115kWh battery. Freightliner E-Cascadia: daimler.com/sustainability/vehicles/climate-protection/ecascadia.html eCascadia is a fully electric semi-truck that is manufactured under Freightliner, a sub-brand of Daimler Trucks. It has a 550kW battery and can travel up to 250 miles on a charge. The heavy-duty truck is scheduled for production in 2021. Mercedes-Benz Vision Urbanetic: mercedes-benz.com/en/mercedes-benz/vehicles/transporter/vision-urbanetic-the-mobility-of-the-future Mercedes-Benz Urbanetic is a unique autonomous all-electric transportation solution designed for both cargo and passenger hauling. Audi PB18 e-Tron: audi.com/en/experience-audi/models-and-technology/concept-cars/audi-pb18-e-tron.html Tesla Roadster will not be the only electric supercar arriving in 2020. The Audi PB18 e-Tron has been confirmed for limited edition production as well. Honda Urban EV Concept: honda.co.uk/cars/new/coming-soon/urban-ev/overview.html Do you remember the gorgeous retro concept Urban EV presented by Honda back in the day? Good news is that it has been green lit for production and will be actually arriving to the market in 2019. Tesla Roadster: tesla.com/roadster Disregarding the supercar price tag that the new Tesla carries, it is still the most anticipated electric vehicle of the year 2020. The model is expected to undercut performance brands, the likes of Ferrari, Lamborghini, McLaren and Porsche. Mini Electric: press.bmwgroup.com/united-kingdom/article/detail/T0273884EN_GB/the-mini-electric-concept?language=en_GB The release of the production version of the three-door hatchback based on the Mini electric concept is scheduled for August 2019 when this brand will be celebrating its 60th anniversary. VERA - Volvo Electric Autonomous Truck: volvotrucks.com/en-en/about-us/automation/vera.html All of factors indicate that in the future both local and long distance transportation volumes will be inevitably going up. To meet the rising demand, Volvo trucks is determined to bring to the world one of the first fully autonomous tractors called VERA. BMW 7-Series Plug-in Hybrid: bmw.com/en/index.html Before we see all new cars going fully electric, the automotive world will go through a period of plugin hybrids domination. That is why the recently released new generation of the BMW 7-Series right at the launch is offered in a PHEV modification offered in three variants 745e, 745 LE and 745Le xDrive.
Views: 64459 Automotive Territory: Trending News & Car Reviews
MARKETING CONCEPT / PHILOSOPHIES : - PRODUCTION CONCEPT - PRODUCT CONCEPT - SELLING CONCEPT - MARKETING CONCEPT - MARKETING MYOPIA - SOCIETAL MARKETING CONCEPT TAGS : marketing concepts marketing concept definition marketing concepts ppt marketing concept examples marketing concepts and tools marketing concepts kotler marketing concept example company marketing concept traditional and modern marketing concepts and strategies marketing concepts asked in interview marketing concept pdf marketing concept ppt marketing concept of marketing marketing concept wikipedia marketing concept and importance marketing concept explanation marketing concept and selling concept marketing concept advantages and disadvantages marketing concept and its evolution marketing concept and consumer behaviour marketing concept and orientation marketing concept adalah marketing concept and techniques marketing concept and strategies marketing concept approach a marketing concept example a list marketing concepts implementing a marketing concept a societal marketing concept service as a marketing concept marketing a new concept elements of a marketing concept what is a marketing concept and strategy development of a marketing concept components of a marketing concept marketing concept by philip kotler marketing concept benefits marketing concept betekenis marketing concept by kotlerb&g marketing concepts inc reviews b g marketing concepts salary b&g marketing concepts job reviews b g marketing concepts inc glassdoor b c marketing concepts inc marketing concept customer orientation marketing concept companies marketing concept case study marketing concept conclusion marketing concept components marketing concept chart marketing concept consumer orientation marketing concept company examples marketing concept characteristics marketing concept customer satisfaction marketing concepts, marketing concepts in hindi, marketing concepts lecture, marketing concepts and strategies, marketing concepts in 2 minutes, marketing concepts in two minutes, marketing concept example, marketing concepts explained, marketing concepts for bank exams, marketing concepts in tamil, marketing concept in hindi, concepto y proceso de marketing, 5 marketing concepts, 5 core marketing concepts marketing philosophies ppt marketing philosophies pdf marketing philosophies definition marketing philosophies examples marketing philosophies by philip kotler marketing philosophies with examples ppt marketing philosophies comparison sheet marketing philosophies have been categorized as marketing philosophies and tasks marketing philosophies of coca cola marketing philosophies marketing philosophies and theories marketing philosophies advantages and disadvantages marketing philosophies and examples marketing philosophies and its approach marketing philosophies article marketing philosophies and ethics marketing philosophy and strategy marketing philosophy apple a marketing philosophy marketing philosophies by kotler marketing business philosophies marketing management philosophies by philip kotler marketing philosophy restaurant business marketing philosophy of bank traditionally marketing philosophies have been categorized as best marketing philosophies marketing philosophies/concepts marketing philosophy coca cola marketing philosophy case studies marketing company philosophy marketing philosophy of commercial bank of ethiopia marketing philosophy doc philosophy marketing director philosophy marketing denver marketing management philosophies definition marketing management philosophies doc societal marketing philosophy definition marketing management philosophy does netflix subscribe to which marketing philosophy does netflix subscribe to marketing philosophy essays marketing philosophy execution marketing emergent philosophies marketing ethics philosophy marketing management philosophies examples marketing management philosophies essay societal marketing philosophy example apple marketing philosophy empathy market philosophies for marketing management marketing philosophy or function five marketing philosophies four marketing philosophies five marketing philosophies pdf marketing philosophies grouping marketing philosophy of heineken marketing philosophies in today's world marketing philosophy in the restaurant business marketing philosophy in tourism marketing philosophy in sri lanka marketing philosophy introduction marketing philosophy in nigeria marketing philosophy in business marketing is philosophy marketing philosophies in marketing management marketing philosophy journal marketing philosophies kotler marketing philosophies philip kotler marketing management philosophies kotler key marketing philosophies marketing management philosophies of kfc list marketing philosophies marketing philosophy meaning
Views: 9977 Sonu Singh - PPT wale
Best Concept Cars At Detroit Auto Show 2019: The Infiniti QX,Nissan IMs andthe Lexus LC Convertible are among the best cars Infinity QX Inspiration The all-electric SUV’s cab-forward exterior is sharply influenced by Japanese origami, aggressively creased across angled panels. Squint, and the QX Inspiration’s profile can evoke the the profile of a patient muscular grey heron leaning to strike its prey. Open eyes wide and it’s difficult to ignore the concept’s enormous 22-inch wheels and a grill-less fascia (without a combustion engine, the grill becomes an anachronistic detail). Infiniti executive design director Karim Habib cites negative space as key to this new design language: “It’s the empty space between the edges that often carries the loudest message,” notes Habib. “With the QX Inspiration concept, we were inspired by the Japanese concept of Ma, a focus on the lines and the empty space in between. What is happening in that space between the lines – the free, natural flow of surfaces – is truly expressive. It’s the empty space between the edges that often carries the loudest message.” For now the Infiniti QX Inspiration stands as a one-off concept intended to showcase the brand’s most idealistic aesthetic and technological next-generation intentions. But don’t be surprised to see more than bits and pieces of this electrified prototype sports ute’s vision of the concept of Ma permeate across Infiniti’s vehicles as they forge toward an electric future. Nissan IMs The electric configuration allowed the designers to give free rein to their imagination for the modulation of the cabin. In front of the driver is a futuristic dashboard with huge screens. We also note the absence of pillars B on the car that advances suicide doors to facilitate entry and exit. We also note that the IMs seems a little high on the paw. Nissan has also presented it as a raised sedan. Mechanically, it uses two electric motors that deploy power equivalent to 483 horsepower and 590 lb-ft of torque. This force is distributed to all four wheels. An impressive battery of 115 kWh allows the racing car a freedom of 380 miles, or 612 kilometers. Conceptually, this car is also ready for autonomous driving. When a human guides it, its cabin can be arranged more conventionally. In automated mode, the front seats can be rotated to allow, for example, a meeting. The driver can even relax in his first-class chair in the back. Of course, do not expect to see this product soon on our roads. However, some elements of its technology may well reach us around 2022. That year, if Nissan respects the promises it has held, seven electrified vehicles will be part of its alignment. Lexus LC Convertible Lexus has not given up the cabriolet despite the mixed success of the SC430 and IS 250 C. This automobile genre, it should be remembered, helps promote the brand image and support the buoyancy of manufacturers. Lexus has chosen the United States, one of the leading convertible markets, and the Detroit auto show, which opens its doors this week to the public, to showcase its future model. Concealed under the envelope of a concept car, the new Lexus convertible was developed around the LC coupe marketed in the course of the year 2017. Despite the removal of the roof, the convertible retains the audacity of the coupe based on a hourglass-shaped grille and serrated volumes. Still based on the GA-L platform (Global Architecture Luxe) shared with the high-end models of the luxury brand of Toyota, the LC Cabriolet style study has dimensions identical to those of the coupe (4.77 m). The engineers kept both rear seats but, as on the coupe, they are really symbolic and intended for young children At this point, the technical information has not been unveiled but the LC convertible should rely on the program of the coupe and offer the choice between the 5-liter V8 477 horsepower and hybrid V6. Delivering a cumulative power of 359 horsepower, this model would be the hybrid cabriolet on the market. With its positioning and price, the LC convertible will compete with the BMW 8 Series convertible. The Japanese convertible should arrive on the market before the end of the decade.
Views: 2936 enrigue8
http://eagleincomemarketing.com marketing concept Welcome to the Marketing Technologies! Let's take a look at some of the different marketing concept incorporated by Marketing Technologies! and the systems that we use. Premium Marketing Video Creation The marketing concept of video production and marketing is by far the easiest and most effective way to brand yourself as an expert in your market. If you want to create trust, credibility and build traffic all at the same time, using video marketing concept is the smartest and most effective strategy you can use for your business. Video Syndication & Distribution The next marketing concept is to distribute your videos numerous times each month to top video sharing sites like Youtube, Metacafe, Daily Motion, Yahoo Videos, Veoh, Viddler, and more. This marketing concept promotes you as an expert in your field, giving you more credibility, and making your organization look like a dominant force in your industry. Article Marketing Content makes a website successful. The marketing concept of article marketing helps build credibility and a great reputation over the internet. The article marketing concept is a fantastic SEO tool because the articles themselves appeal to a number of people who still prefer to read more than any other learning style. Quality and relevant articles are still the most preferred source of information by many people who surf the internet. If people find the quality of your articles to be good, they are more likely to follow that link to your website. For that marketing concept alone, more traffic is generated to your site, and search engines will recognize that! Facebook Fan Pages It's important to create and establish a Facebook Business Page, more commonly known as a Facebook Fan Page. In this marketing concept, the biggest distinction between a personal profile, a group, and a page is that the only one viewable to the public and indexed by search engines is a Facebook Fan Page. This marketing concept provides you, your business, and your page with SEO value. You will rank higher in Google with this marketing concept, when people search for your product or service. This makes for a very simple way for anyone to follow your company's success! Thousands of Twitter Followers This marketing concept is critical in driving traffic to your site and either boost the presence of your business, or to increase leads and sales. Twitter is an excellent source of genuine and free traffic. As more and more people follow your tweets, the marketing concept of your web presence and traffic to your target sites will increase dramatically. Email List Creation Everybody knows how difficult the marketing concept of building an opt-in email list can be these days. With increasing problems associated with email spam and phishing scams that try to trick people into giving out their private and sensitive information, many people approach email with a great deal of caution -- as they should! This marketing concept takes these concerns into consideration and formulates a system that will safely allow you to build a very responsive e-mail list that continually buys your products and services. Dedicated SEO Experts Hiring dedicated SEO experts is the greatest choice for a complete SEO marketing concept solution. You can acquire the additional improvement of a more concentrated, stronger approach and cut costs. With using the dedicated SEO expert marketing concept, you get significantly improved search engine rankings. Conclusions Each Marketing Technologies! marketing concept combines the viral aspects of social media with the high performance concepts of online marketing. By doing this, we are able to provide our clients with a never-ending supply of high-quality leads and buying prospects. We also provide the very best in quality marketing concept techniques for today's forward thinking companies, in order for them to beat their competition -- every time! http://eagleincomemarketing.com marketing concept
Views: 366 Mick Young
Today Honda unveiled its ultra-sporty Civic Concept at the New York International Auto Show as the brand prepares to launch its completely reimagined 10th-Generation Civic models beginning this fall. With a sharper focus on spirited performance and class-leading versatility, the new Civic lineup will include Civic Sedan, Coupe and Si models along with the return of the Civic hatchback, followed by the launch of a new Civic Type-R as the performance flagship of the Civic lineup. The new Civic also will be the first U.S. model to apply new VTEC® Turbo engines from the company's Earth Dreams Technology™ powertrain series. "The new Civic will be, flat out, the most dynamic, the most technologically advanced and the most refined and stylish Civic we've ever made," said John Mendel, executive vice president, Automobile Division, American Honda Motor Co., Inc. "In every way, this will be an epic Civic." The Civic Concept provides a tantalizing glimpse forward to the thrilling design direction for the all-new 10th-generation Civic lineup launching in the U.S. this fall. Featuring a longer wheelbase and lower, wider stance, the new Civic emphasizes its aggressive personality and the engaging experience it will provide behind the wheel. Proportionally it boasts a longer hood, a shorter front overhang, a more set-back greenhouse and a shorter rear deck, lending the Civic a more athletic and "in motion" appearance. The low and wide proportions are underscored by its more aggressive wheel-to-body relationship and pronounced fender arches. Its sporty and expressive face is highlighted by bright new LED headlights flanking the "Flying H" Honda grille which is supported by deeply sculpted lower air intakes. "Charismatic, connected and athletic, our goal was to create a design that is emotional and sporty yet with a sense of timelessness and simplicity," said Guy Melville-Brown, Exterior Design Leader of the Civic concept, Honda R&D Americas, Inc. "In this we set out to create a vehicle that goes beyond the superficial and embraces the very philosophy of what a true Civic should be; it’s a real game changer." The 10th-generation Civic is based on a compact platform that targets benchmark levels of efficiency, dynamic performance, safety and manufacturing productivity. Leveraging this new platform in conjunction with new Earth Dreams Technology™ powertrains – including a new 1.5-liter VTEC® Turbo engine with direct injection, a short-shifting 6-speed manual transmission, and a new, more sporty and efficient continuously variable transmission (CVT) – the Civic will target class-leading fuel economy ratings and fun-to-drive performance with near-luxury levels of cabin quietness and ride refinement. The new Civic will also target class-leading levels of safety performance and will offer the Honda Sensing™ suite of advanced safety and driver-assistive technologies, including Lane Departure Warning, Forward Collision Warning, Multi-Angle Rearview Camera, Adaptive Cruise Control and Honda LaneWatch™, along with Honda's next-generation Advanced Compatibility Engineering™ (ACE™) body structure. The new Civic marks the first time that global development of both the sedan and coupe models is being led by a North American R&D team, with design led by a team from Honda's Los Angeles design studio and development centered in the company's Raymond, Ohio vehicle development center. The North American version of the Civic Sedan will be produced in Greensburg, Indiana, and in Alliston, Ontario. The Civic Coupe and Si models will also be manufactured in Alliston. The VTEC Turbo engine will be produced in Anna, Ohio with engines also produced in Alliston. The CVT will be produced in Russells Point, Ohio. Together, these four Honda plants have invested in new equipment, processes and training to prepare for new Civic production, which will use domestic and globally sourced parts. Production of the five-door hatchback will take place at the company's Swindon, UK plant. Honda is in the midst of a series of major product launches that began with the freshened CR-V – 2015 Motor Trend Sport Utility of the Year – and continues with the spring launch of the all-new 2016 Honda HR-V crossover and the summer launch of the redesigned 2016 Honda Pilot SUV. This will be followed by the new Civic release beginning this fall.
Views: 375958 Canale25
This is part six of a presentation from Stephen Melanson on Verbal Branding given at The NonProfit Toolbox meet-up at the South Shore Science Center in Norwell, MA. Here is the transcript of the clip: Here,s how I teach people in the beginning. You develop your one or two ideas that truly tell the marketplace you are different and better, the best option hands down. The plain language test is you might tell what your name is, you certainly are telling them what category the business or the nonprofit is in, and then you know what, plain language we're different from our competitors, here's why. Reasons number one number two, one is better than two by the way but two fine. Here is the crazy test. Now you don't say this unless you really want to. You might choose to do that. The crazy test you tell them your name maybe, you tell them what category you're in, and if you don't use us if you don't support us you are crazy, here's why. It's actually a different filter if you think of it that way. How would you dominate the marketplace, how would you absolutely marginalize the competition? Why they are crazy to not use you. Do you know? I do. Do you? You need to develop that. By the way it's OK to speak normally, you can talk about the weather, you can talk about the sports, you know, whatever you feel like. Don't do this, never mind hello were different. Don't bash people over the head with your positioning, you'll get to it. There is a moment in every interaction when somebody says, that magic moment, they either ask you literally, what do you do? That's one, don't miss that. But there is always a moment, don't miss that part. Because this turns into this, and that's not what you want people to remember, that will become your brand. That person who was rolling around on the floor fighting, that's not what you want. OK very quick, I'm almost done. Verbal branding platform, now we're talking this, about it's actually done, you literally have a verbal branding platform now. Here's the vision. You know what it actually is? Its a platform to think and speak, that's what it is. Thinking comes first, if you don't know what to think you will not be able to say it, and you will not be able to unify your team around it, however large the group is. Its a platform to think and speak. That's what you push out through the organization and remember where I started the very beginning I said simultaneous improvement of sales culture and brand density, and Ive explained brand density. I'm even going to add management modeling I call it. How does a manager or a leader make a decision? Well if you don't know who you are in a marketplace, if you know what your positioning is, what do you base your decisions on? Simultaneous improvement, all the sudden these become integrated as well, based on one platform. Everyone is all the sudden going in the exact same direction. Do you know how hard that is to do? Its very hard, but it needs to be done as best possible. One platform. One platform of one or two ideas at most or its not branding anymore. I'll guarantee that the brand that you develop, if it's done decently or very well is the way this the way to sell, is the way to raise money. Ever heard of Occam's Razor? Who's heard of Occam's Razor? Look it up on Wikipedia if you want. Occam's Razor there's a couple ways they describe it, the simplest solution is what is usually the right answer. Ever hear of that? Maybe you've heard that said that way. That's called Occam's Razor, its a scientific principle. But it's appropriate for talking about because if it is not simple it will not work, period. That's why I've designed verbal branding the way I have because I try to work with companies of all sizes but the larger the organization the harder it is to unify. If it isn't simple it will not work. And then you have all the other criteria that talked about. Couple quick reminders, no elevator pitches, ever, please do us all a favor and yourself most importantly, forget about it, forget about it. Do some ritual, throw it down on the ground and burn it. I don't know. Do something with it but don't ever use an elevator pitch again. You've got five seconds and two concepts at most. That's how to position and will lead your conversation in the correct direction. One or two positioning ideas only, different and better use that as a filter. Why are we different and better? Different and because of that difference a better option. And you always want point, if there is more than one person around, it doesn't matter how many. Always point the results of that work internally first, so you can then push out the marketing messages through spoken, electronic, whatever goes on in your organization.
Views: 884 TheNonProfitToolBox
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. Website: https://www.londonbusinessforum.com/ Follow London Business Forum on Twitter: https://twitter.com/LBFEvents Like London Business Forum on Facebook: https://www.facebook.com/londonbusinessforum Subscribe to our channel: https://www.youtube.com/user/londonbusinessforum
Views: 737806 London Business Forum
제네시스 GV80 2020 - 2020 Hyundai Genesis GV80 SUV Concept Review https://youtu.be/q-tThF0cGE0 REVIEW : At an event with the car media last week in Detroit, Erwin Raphael, executive director of Genesis Motor America, confirmed that the first SUV of the brand will be put on sale at the beginning of 2020. As the average size GV80, luxury crossover was to be seen in the shape project a few years ago, and the production version must remain close to the daring design of the concept when it enters the highly contested segment populated by Established competitors such as Mercedes-Benz and BMW X 5. Glen The GV80 will take place at about the same time as the next generation G80 sedan, and both cars will be a brand new platform. The rear traction and all wheel drift will be offered for the G80 and GV80, and we anticipate a range of motor similar to that of the current G80, means a 3.8-litre V-6, a Twin-Turbo 3.3-litre V-6, and a 5.0-litre V-8. The G80 and GV80 can be revealed next year before their sales dates in the first half of 2020; Genesis has not yet decided on the first schedule. 제네시스 GV80 2020 - 2020 Hyundai Genesis GV80 SUV Concept Review Car and Driverfabricant Follow the GV80 will be a smaller crossing called the GV70, which are payable at the beginning of 2021. Straddling the same platform as the recently introduced G70 sports sedan, the GV70 go to crossover vehicles such as the Audi Q5, BMW X 3, and Mercedes-Benz GLC. Regarding the possibility of new engines for these next models, Raphael said that the beginning of the GV70 "could be a great time to put other groups powertrains. "It may mean that the introduction of brand new engines, or simply updates to the existing heavy-duty turbo four and Twin-turbo V-6 by the G70 is used. When asked if Genesis had a strategy for alternative powertrains groups, such as hybrids and EVs, Raphael replied only with a "Yes, ", but refused to discuss. In addition to the GV70 and the great, G90 GV80 luxury sedan an update for 2019 will get and as early as the end of this year could be revealed. Raphael also confirms that Genesis is still working on a sixth model that will take the form of a sport coupe. This car is at least a few years old, and Genesis is on the market segment, powertrains groups, "undecided", and prices for the model. Genesis Essentia Concept Car and Driverfabricant There was a seventh car entering the Genesis range in the future: the beautiful Essentia. Unveiled as a concept at the New York Auto Show earlier this year, the Essentia is a butterfly by electric coupe that serves as a glimpse into the future of Genesis design. Although nothing has been approved for production yet Raphael says "We are very attached to the Essentia," adding that, if it is produced, it would be "a car declaration, " a building limited quantities and the price higher than anything in the range Current. The reception for the Essentia was very positive, and it is clear that the brand really wants to make it happen. (It is possible that the Essentia would take the place of the planned sport coupe instead of completing it, but nothing is put in stone.) Genesis begins with the launch of three sedans in three years, which saw the brand as its main models-45% of the luxury market is sedanes. Raphael says they "feel comfortable with what we have in the pipeline is " But with the luxury-crossover segments Tree INC., these new SUVs can come soon enough. 제네시스 GV80 2020 - 2020 Hyundai Genesis GV80 SUV Concept Review Descriptions : Subcribe my Channel : https://www.youtube.com/channel/UCUjVXD_B2Keo72TIosHPT7A Search Term : gv80, 제네시스 gv80, 제네시스 suv, genesis suv, gv80 제네시스, 제네시스gv80, gv80 스파이샷, genesis g90 2020, 2020 genesis g90, genesis g80 2020, genesis gv80,
Views: 4693 Upcoming Cars
Audi Head of Design Marc Lichte and Robert Downey Jr. discuss the design elements of the Audi e-tron GT concept, which will make its film debut in Marvel Studios' Avengers: Endgame, set to be released in theaters April 26, 2019. Connect with us: Subscribe to our YouTube channel: http://audi.us/YouTube Like us on Facebook: http://audi.us/Facebook Follow us on Twitter: http://audi.us/Twitter Follow us on Instagram: http://audi.us/Instagram About Audi: Advanced technology has always been at the very heart of Audi DNA. We have set a standard of excellence with a number of automotive firsts: implementing quattro all-wheel drive in a luxury sedan, introducing lightweight aluminum chassis construction and utilizing LED headlights in production vehicles. Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past and our future. Our reputation on the road has been amplified by a near-century long record of dominance in Motorsports. Since the 1930s in the days of the silver arrows, Audi has consistently advanced the world of racing through revolutionary technologies, including the legendary Audi 5 cylinder engine and quattro all-wheel drive. Today, our motorsport program consists of Formula E, DTM and World RX. Our North American customer racing program competes in the IMSA WeatherTech SportsCar Championship and Continental Tire SportsCar Challenge with additional teams participating in the Pirelli World Challenge and Touring Car Racing. Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury cars and SUVs. Visit http://www.audiusa.com for more information regarding Audi vehicles and business topics. This is the official YouTube channel for Audi of America, Inc. (“Audi”). All videos, images and content contained herein are the sole property of Audi. You may not download, copy, reproduce, or otherwise exploit any of these materials without the expressed written consent of Audi. If you would like to share videos on this channel, Audi invites you to use the YouTube share, embed, and/or email options.
Views: 1062303 Audi USA
Welcome to the official YouTube channel for LTI, a Larsen Toubro (L&T) Group Company. We are a global technology consulting and digital solutions company helping more than 250 clients succeed in a converging world. With operations in 27 countries, we go the extra mile for our clients and accelerate their digital transformation with LTI’s Mosaic platform, enabling their mobile, social, analytics, IoT and cloud journeys. Subscribe to LTI’s YouTube channel: https://goo.gl/kwL6kD Visit us at https://www.lntinfotech.com Follow LTI on LinkedIn: https://www.linkedin.com/company/4500/ Follow LTI on Twitter: https://twitter.com/LTI_Global Follow LTI on FaceBook: https://www.facebook.com/LarsenToubroInfotech/ Follow LTI on Google Plus: https://plus.google.com/+LarsenToubroInfotechLtd
Views: 331 Larsen & Toubro Infotech Ltd.
Follow Redline on social channels: Instagram: https://www.instagram.com/redline_reviews Facebook: https://www.facebook.com/liketheredline Tesla referral code: https://ts.la/sofyan13379 #Byton is probably not a car brand most of you have ever heard of, but the company was founded in 2016 with one of the founders coming from BMW who was responsible for the BMW i3. It will be a global car brand with production to be done in China, designed in Germany but headquartered in America. At launch, the 2021 #MByteConcept will compete head on with the upcoming Tesla Model Y and Audi e-Tron and Byton says the base version will go 250 miles on a full charge, take just 30 mins to recharge to 80%, and cost just $45,000 when it goes on sale in mid-2020 here in America.
Views: 60243 Redline Reviews
Marketing Strategies, Inc. is a full-service Public Relations and Marketing firm. We’ve been around for over 20 years building memorable brands for our clients and helping them bring in new business. We don’t see our clients as the next big project; our clients are people we care about and that drives us to make sure we have the right strategy that will bring them results. Every business is different and there are no one-size-fits-all strategies to success. Our talented team of award winning designers, accredited public relations professionals (APR), media experts, researchers, and marketing executives all work together to make sure you have a marketing plan that is tailored for your business.
Views: 232 Marketing Strategies, Inc.
From budget to luxury, all over the world... Accor hotels' brands are constantly reinventing their concept to satisfy the needs and expectations of business and leisure customers alike.
Views: 28094 ibis Singapore on Bencoolen