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What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest
 
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Concordia University Irvine Business Breakfast Series "What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest" Speaker: Denise Lee Yohn Business leader and Author of What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest Tuesday, January 28th, 2014 Concordia University Irvine is a USNews Top Tier Regional University that prepares students for their vocations—their calling in life. CUI offers undergraduate, graduate, doctoral, and adult degree programs in a beautiful Southern California location, with online and regional cohort options.
Brand-Building Principles That Separate the Best from the Rest:  Denise Lee Yohn
 
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SPEAKER: Denise Lee Yohn, Consultant, Speaker and Author, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass, 2014) Branding Experts Speaker Series @ Rotman. Taped September 22, 2014 Located in downtown Toronto and part of the University of Toronto, the Rotman School of Management (http://www.rotman.utoronto.ca) is the top business school in Canada. Rotman offers a Full-Time MBA program, and several programs for working professionals, including the Morning and Evening MBA, Master of Finance, One-Year Executive MBA and Omnium Global Executive MBA. Whichever degree or program you choose, Rotman will give an edge in your career and help you make the most of your potential. #anewwaytothink #newwaytothink #Rotman #RotmanSchool
Branding: Identity Design w/ Yo Santosa
 
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Chris Do sits downs with Founder and Creative Director, Yo Santosa for her perspective and insights into building brands with personality. It's a special late night edition of Unfiltered taped live in front of a studio audience. This is a must watch episode if you are a graphic designer and want to understand the secrets behind building powerful brands. Watch Yo's talk at AIGA Hecho en LA talk here: https://youtu.be/3FchyEpyKEc 5:22 What is branding and what isn't? 8:15 How to go from being just a designer to becoming a Brander? Become a Matchmaker. 10:00 How do you learn about who your customers are and turn that into messaging, colors fonts look and feel? Start with Words. 13:09 What is a Beautiful Word? 15:32 How to get a client to rebrand? 18:50 Why pay somebody if you're not going to listen to them? Credibility. 22:44 Whats the secret? How do you give brands personality? Start with a Name. 28:08 Work for a big company or have your own design studio? Freedom of the Struggle. 31:00 How did you come up with Ferroconcrete as the name of your design studio? 33:38 Is it hard being a leader? 35:06 Did you pursue any further education after design? What do you know about business, management, marketing? 36:58 Do you have any tips or advice for leading a meeting with a client? 40:54 Could you extend your principles on branding a business, to branding yourself? 43:06 Do you approach running your business like a designer or a CEO? Ferro Concrete Design: http://ferroconcrete.com Want to learn more about #Branding? Read #TheBrandGap by Marty Neumeier. Here's the digital version: http://ptgmedia.pearsoncmg.com/images/0321348109/goodies/The_Brand_Gap.pdf _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: https://twitter.com/joseCaballer Chris Do: https://twitter.com/theChrisDo Aaron Szekely: https://twitter.com/AaronSzekely Credits: Executive Producer– Chris Do Hosts– Chris Do & Jose Caballer Director– Andrew Truong Cameraman– Aaron Szekely Producer– Aaron Szekely Editor– Aaron Szekely Musical Director– Adam Sanborne
Views: 353124 The Futur
Brand Building Principles - Leadership Learning Series
 
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Brand Building Principles From a Life-Long Brand Builder Facilitated by Marshall Sims, LFGSM Faculty Member and Director, Global Marketing and Brand Building at Abbott. Have you ever wondered how to grow your company's brand? Branding is about much more than a logo or a graphic element. Your brand is how your customers perceive you. "Brand Building Principles from a life-long Brand Builder" will provide you with the following key takeaways. Takeaways: • How to assess how customers perceive your brand • Solutions on how to grow the relevance, uniqueness and appeal of your brand reputation • Tactics on how to target your brand to acquire new customers. Originally presented on December 17, 2015
Views: 49 LakeForestMBA
What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest
 
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Concordia University Irvine Business Breakfast Series "What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest" Speaker: Denise Lee Yohn Business leader and Author of What Great Brands Do, Seven Brand Building Principles That Separate the Best from the Rest Tuesday, January 28th, 2014 Concordia University Irvine is a USNews Top Tier Regional University that prepares students for their vocations—their calling in life. CUI offers undergraduate, graduate, doctoral, and adult degree programs in a beautiful Southern California location, with online and regional cohort options.
Simplicity: the Key to Building a Successful Brand
 
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BJ Cunningham, Entrepreneur According to Amazon's Jeff Bezos, your brand is whatever people say about you when you're not in the room. So how do you ensure they're saying the right things? MeetTheBoss TV's Ben Thompson caught up with entrepreneur BJ Cunningham to find out how to win the battle for hearts and minds, and why keeping your promises is key to building a successful brand in the internet age...
Views: 99349 MeetTheBoss
Brand building - How to build a brand
 
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http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption & translate this video! http://www.amara.org/en/profiles/videos/Evan%20Carmichael/ Emil: "Hey Evan! I have a question I believe many entrepreneurs have struggled with. I own a small business with potential to become medium/big. But the barrier to entry is low and I am afraid that others/large companies will copy what I am doing. How do I prevent that? (By the way, I am selling a food product and it cannot be patented). Thanks!" Help us caption & translate this video! http://amara.org/v/FWmj/
Views: 88428 Evan Carmichael
Brand building basics that all businesses should know
 
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I have those resources at the link below. http://marketingwithjason.net/branding/ In this video I talk about the basics of brand building. I talked about the importance of having a strong name that represents your product or service. I go into detail about being consistent in your brand.
Views: 119 Jason Smith
IDENTITY DESIGN: BRANDING
 
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What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 471754 The Futur
“Lessons in Building and Managing Strong Brands.” – Kevin Lane Keller of Dartmouth College
 
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Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Keller’s impressive academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities, award-winning research, and faculty positions at Berkeley, Stanford, and UNC. Through the years, he has served as brand confidant to marketers for some of the world’s most successful global brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, L.L. Bean, Procter & Gamble, Samsung, and Starbucks. His textbook, Strategic Brand Management, in its 4th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” He is also the co-author with Philip Kotler of the all-time best selling introductory MBA marketing textbook, Marketing Management, now in its 15th edition. From July 1, 2013 to July 1, 2015, he served as the Executive Director of the Marketing Science Institute.
The Brand Building Process
 
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The stronger and deeper your brand culture, the more opportunity your brand has to bond with the customer. Great brands are chosen because of the unique culture they offer. A brand embodies a unique set of language, visuals, legends, imagery, colors and style. Learn how great brands transport the customer into a different mental space.
Views: 13096 ThatBrandGuy.com
How can Public Relations be used as a powerful brand building tool?
 
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To buy your copy of 'Principles of Marketing: A South Asian Perspective': http://bit.ly/1nrtOlW
Views: 231 Pearson India
What is Marketing & Brand Strategy?
 
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Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 307090 Jared Foster
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 584192 TED Archive
Steve Jobs on The Secrets of Branding
 
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Get the full course at a great discount: http://www.bitesizebschool.com/buildbrandu Sorry about the misspelling of honor @4:55. Unfortunately, there isn't a way to change it without loosing all of the views/comments. Steve Jobs is well known for great design and creating innovative products. But he is also unparalleled as a marketing and branding expert. Even after Apple's near demise and damage to its brand during the 1990's, Steve was able to pull the company from the brink, polish off its brand and build it into one of the strongest ever seen. How did he do it? In 'Steve Jobs On Branding', you'll find out how Steve used such such powerful branding techniques.
Views: 316387 Bitesize Business School
Powerful Personal Branding | Ann Bastianelli | TEDxWabashCollege
 
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Pulling from personal experience as a professor at the IU Kelley School of Business as well as her time working with Coach Bob Knight, Ann Bastianelli explains that marketing principles of big brand companies are applicable to building one’s personal brand. Ms. Bastianelli asks us to consider how we are unique and what we have to offer to every opportunity that is waiting for us in the future! Ann Bastianelli joined the marketing faculty at Indiana University Kelley School of Business following a career that included senior executive roles at Leo Burnett, DowBrands, IKON Office Solutions and Hillenbrand. Among the many facets of her business legacy are award-winning advertising campaigns for McDonald's Happy Meals, Eggo Waffles, and The Scrubbing Bubbles from Dow Bathroom Cleaner. An author/editor of four books, Ann is CEO of Anthology Consulting, specializing in marketing strategy and executive coaching. A member of Leading Authorities Speaker's Bureau, Ann has delivered keynote speeches for some of the world's most admired companies.​ This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 161852 TEDx Talks
Better Brand-Building
 
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Views: 246 Six Degrees
dmexco:marketing // The Brand Strategy Debate: Authentic Brand Building
 
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Lars Bo Jeppesen, Javier Sanchez Lamelas, Graham Moysey, Alexander Schill // Debate Hall // September 16 // 12.30 pm
Views: 963 DMEXCO
Brand building at the top
 
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In this video I announce that we broke into the the alexa top 500. I also expand on the benefits of building a brand together.
Views: 1677 Josh Kent
Session on Marketing: Building Consumer-Brand Relationships in Social Media
 
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Saturday, June 4, 2016 Speaker: Renée Richardson Gosline, Zenon Zannetos (1955) Career Development Professor; Assistant Professor of Marketing For more information: http://mitsloan.mit.edu/alumni/events/reunion-2016/
Views: 1053 MIT Sloan Alumni
Brand Building in B2B ft. Daniel Nettleton of Espresso Parts
 
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Today, many B2B companies are bringing the brand-building principles typically seen in the B2C space to their businesses to build loyal customers. In the world of specialty coffee, none do this better than Espresso Parts. Daniel Nettleton, Espresso Parts eCommerce Manager, joins us to discuss new B2B trends and how companies can build their brands in 2015.
Sasha Strauss | $100,000 of Brand Strategy Advice
 
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A rich introduction to all things branding- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy
Views: 128991 BINA LA
How to Build Your Brand, Create Buzz, Monetize Your Advice & Market Better: Mike Koenigs
 
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Build your brand, earn more and monetize your knowledge - http://www.YEN.tv/PublishBook - get a free copy of Mike's #1 international bestselling book, "Publish and Profit". Are you looking for advice, tips and ideas on how to build your brand, create buzz, monetize your advice, find better ways to market yourself and leverage powerful marketing technology to automate your business? That's exactly what I'll share in this video presentation I made at the Expert's Industry Association. In it, I answer the following questions that will help you grow your business and brand online: - What's the best thing you ever did to build your brand and business? - How are you monetizing your advice? - Where does most of your income come from? - What's the best thing you're doing in marketing right now? - What 5 tips do you have for having a great career as an expert/advice guru? In the presentation, I mention a PDF giveaway, videos and additional resources to help you grow your business. You can get them right now by visiting http://www.YEN.tv/PublishBook I'll also invite you to join me for a special training video livecast and show you how to do some of the things I talk about in this video - and how you can put your message into the pockets of virtually anyone in the world with a smartphone. The link to register for the free training is right here: http://www.YEN.tv/WPTBook Please like, comment and share this video!
Views: 133251 Mike Koenigs
Grant Cardone Coaches Millionaire Brand Building
 
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Grant Cardone Coaches Millionaire Brand Building Subscribe and comment for a chance to win your free coaching session with Grant Cardone, a $10,000 value! Grant Cardone Coaching Branding—I talked with Russ Whitney about the seminar business and what it takes to build successful events. How do you grow a business doing this type of thing? How do you brand yourself to scale a business on the road? ---- ►Where to follow and listen to Uncle G: Instagram: https://www.instagram.com/grantcardone Facebook: https://www.facebook.com/grantcardonefan SnapChat: https://www.snapchat.com/add/grantcardone. Twitter: https://twitter.com/GrantCardone Website: http://www.grantcardonetv.com Products: http://www.grantcardone.com LinkedIn: https://www.linkedin.com/in/grantcardone/ iTunes: https://itunes.apple.com/us/podcast/cardone-zone/id825614458 ---- Thank you for watching this video—Please Share it. I like to read comments so please leave a comment and… ► Subscribe to My Channel: https://www.youtube.com/user/GrantCardone?sub_confirmation=1 -- Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the "25 Marketing Influencers to Watch in 2017". Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters.
Views: 23667 Grant Cardone
Important strategies for brand building to attract customers
 
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Visit our website https://www.flairtales.com Our social media handles - Facebook Group https://www.facebook.com/groups/flairtales/ Facebook https://www.facebook.com/FlairTales/ Twitter https://twitter.com/FlairTales LinkedIn https://www.com/company/flairtales Instagram https://www.instagram.com/flairtales/ Google + https://plus.google.com/+Flairtales Ropso https://www.roposo.com/@flairtales
Views: 1581 FlairTales
LBR LBO Summit - Are Classical Brand Building Principles Still Valid?
 
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LBR LBO Summit - Are Classical Brand Building Principles Still Valid?
Views: Lakshaman B
Denise Lee Yohn - Brand-Building Expert
 
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Now more than ever, business leaders are looking for fresh ideas, new understanding, and actionable insights to jumpstart their business. Denise Lee Yohn inspires, informs, and instructs them with a completely different way of thinking about their business. Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise is a leading authority on building and positioning exceptional brands. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. An influential speaker and writer, Denise enjoys challenging audiences and readers to think differently about brand-building. She is a regular contributor to Harvard Business Review, Forbes, and FOX Business TV, and she contributes the monthly column Brand New Perspectives to QSR Magazine. She has been quoted by The New York Times, Wall Street Journal, Globe and Mail, and more. In 2008, she launched her blog, Brand-as-Business Bites, which the Marketing Executives Networking Group named as one of the “Top 20 Marketing Blogs.” Denise also penned the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass). Denise is a sought-after expert and an electrifying speaker who teaches and inspires her audiences with provocative insights, powerful case studies, and practical tools and approaches to implement right away. From national conferences to CEO peer groups to corporate meetings, Denise’s audiences learn how to transform their organizations and their brands. http://www.speakers.ca/speakers/denise-lee-yohn/ http://www.speakers.ca/
Views: 912 Speakers' Spotlight
Marketing Guru David Aaker, "Brand Relevance"
 
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Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event at the University of California, Berkeley's Haas School of Business, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant. The University of California Berkeley Haas School of Business is one of the world's leading producers of new ideas and knowledge in all areas of business - which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders - individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school's distinctive culture is defined by four key principles - question the status quo; confidence without attitude; students always; and, beyond yourself. Visit our website at http://haas.berkeley.edu
Views: 74276 Berkeley Haas
Denise Lee Yohn - Brand-Building Expert | Author of What Great Brands Do
 
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Now more than ever, business leaders are looking for fresh ideas, new understanding, and actionable insights to jumpstart their business. Denise Lee Yohn inspires, informs, and instructs them with a completely different way of thinking about their business. Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise is a leading authority on building and positioning exceptional brands. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.'s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. An influential speaker and writer, Denise enjoys challenging audiences and readers to think differently about brand-building. She contributes the monthly column Brand New Perspectives to QSR magazine and has published work in numerous outlets, including Harvard Business Review, Advertising Age, and OPEN Forum. In 2008, she launched her blog, Brand-as-Business Bites, which the Marketing Executives Networking Group named as one of the "Top 20 Marketing Blogs." Denise also penned the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. Denise is a sought-after expert and an electrifying speaker who teaches and inspires her audiences with provocative insights, powerful case studies, and practical tools and approaches to implement right away. From national conferences to CEO peer groups to corporate meetings, Denise's audiences learn how to transform their organizations and their brands. http://www.speakers.ca/speakers/denise-lee-yohn/ This video is brought to you by Speaker's Spotlight - http://www.speakers.ca - Canada's leading speakers' bureau. Book Denise Lee Yohn as a keynote speaker for your next event by contacting: [email protected]
Views: 1211 Speakers' Spotlight
Branding your Business - Why Brand Building is Important
 
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Branding is important for the success of your company. But what is branding and how to build a successful brand? Watch the video to find out! http://www.7lifedesign.com/
Views: 516 7 Life Design Ltd.
Denise Lee Yohn - Brand-Building Expert | Author of What Great Brands Do
 
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Now more than ever, business leaders are looking for fresh ideas, new understanding, and actionable insights to jumpstart their business. Denise Lee Yohn inspires, informs, and instructs them with a completely different way of thinking about their business. Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise is a leading authority on building and positioning exceptional brands. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.'s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. An influential speaker and writer, Denise enjoys challenging audiences and readers to think differently about brand-building. She contributes the monthly column Brand New Perspectives to QSR magazine and has published work in numerous outlets, including Harvard Business Review, Advertising Age, and OPEN Forum. In 2008, she launched her blog, Brand-as-Business Bites, which the Marketing Executives Networking Group named as one of the "Top 20 Marketing Blogs." Denise also penned the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. Denise is a sought-after expert and an electrifying speaker who teaches and inspires her audiences with provocative insights, powerful case studies, and practical tools and approaches to implement right away. From national conferences to CEO peer groups to corporate meetings, Denise's audiences learn how to transform their organizations and their brands. http://www.speakers.ca/speakers/denise-lee-yohn/ This video is brought to you by Speaker's Spotlight - http://www.speakers.ca - Canada's leading speakers' bureau. Book Denise Lee Yohn as a keynote speaker for your next event by contacting: [email protected]
Keynote Speaker on Brand-Building: Denise Lee Yohn
 
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Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. She is the author of the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass, January 2014.) Learn more about Denise's inspiring and instructive keynotes: http://deniseleeyohn.com/sites/default/files/pdfs/dlyohn_speaker_press_kit_wgbd_new_hi-res.pdf
Views: 363 Denise Lee Yohn
Denise Lee Yohn - Brand-Building Expert | Author of What Great Brands Do
 
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Now more than ever, business leaders are looking for fresh ideas, new understanding, and actionable insights to jumpstart their business. Denise Lee Yohn inspires, informs, and instructs them with a completely different way of thinking about their business. Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise is a leading authority on building and positioning exceptional brands. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.'s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. An influential speaker and writer, Denise enjoys challenging audiences and readers to think differently about brand-building. She contributes the monthly column Brand New Perspectives to QSR magazine and has published work in numerous outlets, including Harvard Business Review, Advertising Age, and OPEN Forum. In 2008, she launched her blog, Brand-as-Business Bites, which the Marketing Executives Networking Group named as one of the "Top 20 Marketing Blogs." Denise also penned the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest. Denise is a sought-after expert and an electrifying speaker who teaches and inspires her audiences with provocative insights, powerful case studies, and practical tools and approaches to implement right away. From national conferences to CEO peer groups to corporate meetings, Denise's audiences learn how to transform their organizations and their brands. http://www.speakers.ca/speakers/denise-lee-yohn/ This video is brought to you by Speaker's Spotlight - http://www.speakers.ca - Canada's leading speakers' bureau. Book Denise Lee Yohn as a keynote speaker for your next event by contacting: [email protected]
Views: 170 Speakers' Spotlight
Advice On How To Grow Your Clothing Brand - DEVIN LARS
 
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Here is a conversation I had with some young men from Alabama who are building a clothing brand. I think the principles I talked about in this video can help you build your brands as well. Website: http://devinlars.com/ Instagram: @devinlars Facebook: @devinlars Linkedin: @devinlars
Views: 347 Devin Lars
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 240467 ThoughtCatalyst
Keynote Speaker on Brand-Building: Denise Lee Yohn
 
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Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. She is the author of the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass, January 2014.) Learn more about Denise's inspiring and instructive keynotes: deniseleeyohn.com/sites/default/files/pdfs/dlyohn_speaker_press_kit_wgbd_hi-res.pdf
Views: 741 Denise Lee Yohn
Personal Branding: Four Principles of Career Distinction
 
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Personal branding - There are four things that the most successful professionals have in common. These are the four principles of career distinction - from the book: Career Distinction: Stand Out by Building Your Personal Brand. William is the Founder of Reach Personal Branding and author of Ditch. Dare. Do!
Views: 49060 william arruda
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1485489 Brian Tracy
What great brands do: Denise Lee Yohn at TEDxSanDiegoSalon
 
13:13
Denise Lee Yohn is an in-demand consultant and speaker with more than 25 years of experience helping organizations take their brands to new heights. Denise is the author of, What Great Brands Do, and she has contributed to outlets including The New York Times, The Wall Street Journal, and the Harvard Business Review. In this talk Denise provides examples of what great brands do in order to succeed. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 12078 TEDx Talks
The 5 Principles of Great Brands What the best brands do differently
 
02:42
Jim' Stengel's view on how to lift marketing as a discipline for the benefit of consumers.
Views: 267 Jim Stengel
YouTube Playbook for Brands Ep 3/6 - Creative Principles
 
02:31
Check out these 6 tips for making great creative videos that your audience will watch, love, and share! More about targeting → https://goo.gl/evQH9Q Advertisers, find inspiration, insights and resources for building brand love here → http://goo.gl/iX6SEV Read the YouTube Playbook for Brands → http://goo.gl/AQaUCA Subscribe → https://goo.gl/Il8in3
Views: 58263 Think with Google APAC
Building Great Companies (2 min) [Brand Video of Legend Holdings]
 
02:00
This animated video illustrates Legend Holdings' brand and slogan "Building Great Companies" in simple, vivid imagery with a slightly witty, elegant Chinese touch. It plays with the six Chinese characters (pictographs) for "building great companies" as if they were a puzzle, and transforms them into a story where a man discovers a seed, nurtures it, and helps it grow into a great tree, as a metaphor for the company's spirit of developing companies into something outstanding. Legend Holdings, Lenovo's parent company, is an investment and holding company dedicated to discovering, nurturing and building leading companies across many industries.
Views: 3069 yuan wen
Launching a Brand
 
05:28
The principles of launching a brand or a brand extension are critical to a business. Get it wrong and the consequences can be disastrous. Dr Radu Dimitriu explains.
Emerging Leaders Masterclass - Building a Personal Brand
 
01:30
Associate Professor Pennie Frow from the University of Sydney Business School and John Broome from the Kellogg Company discuss key principles in marketing your most important asset - your personal brand.
Views: 198 SydneyUniBusiness
Module #10: Branding, Design and Story Telling
 
51:16
The principles of creating your startup brand and design. Overview of what is a brand, what is your startup story, and how to create a customer profile.
Views: 1437 Eli Chmouni
How to Start Audience-Building for Your Brand from Scratch
 
01:29:35
A 1.5-hour live training on how to grow an audience. From scratch. When you're like 1000% new to the Interwebs. 10 ways to build your blog audience, 8 things you can send via email, 10 ways to drive your first 100 email signups and beyond, and 10 types of live video broadcasts you can create to humanize and grow your brand. If you'd like the worksheets for this video, please check out: http://byregina.com/build-from-scratch/.
Views: 14074 byRegina.com
Denise Lee Yohn on Building Brands & Brand Culture Fusion  with Vanessa Elle
 
45:23
A wonderful conversation with Denise Lee Yohn. 1:11 How has her past experiences help shape her brand building approach? 4:28 What motivated her to become an entrepreneur and start her independent consulting practice? 9:27 Denise's purpose and how she uncovered it 16:42 About What Great Brands Do: the book 26:21 Brand Exercise 29:00 About her book "Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies" and why she wrote it 34:18 What are the four strategies to lay the ground to brand culture fusion? 39:16 About employee brand engagement Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand- Building Principles that Separate the Best from the Rest, the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. News media including FOX Business TV, CNBC, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues. Denise enjoys challenging readers to think differently about brand-building in her regular contributions to Harvard Business Review and Forbes, and has been a sought-after writer for publications including Fast Company, Entrepreneur, [email protected], Seeking Alpha, QSR Magazine, among others. Denise initially cultivated her brand-building approaches through several high- level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin' Donuts, and other leading companies Connecting with Denise: deniseleeyohn.com twitter.com/deniseleeyohn deniseleeyohn.com/bites-brand-your-business-briefs __________ Would love to have your feedback. Let's connect on social media You can follow Vanessa Elle at: Website: vanessaelle.com Instagram: instagram.com/vanessaelle_ LinkedIn: linkedin.com/in/vanessaelle Vanessa Elle is a brand consultant, art director, and public speaker. Often referred to as a "brand whisperer" or "brand psychologist", the guiding principle behind her work is to have a positive impact on her clients' and audiences' businesses and personal lives! Whether she is accompanying brands towards reaching their fullest potential, or sharing her enthusiasm to motivate and inspire a crowd, Vanessa cares about making a difference -- that is her purpose. Polyglot and globetrotter, she holds a bachelors degree in Psychology, a masters degree in marketing, a certificate in studio photography and recently celebrated her 5th year in business.
Views: 230 Vanessa Elle

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