Search results “Apple as a luxury brand”
When Did Apple Become a Luxury Brand?
Scott Galloway is the author of The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google. He talks with Jason Howell about how Apple became a luxury brand. Buy the book at http://amzn.to/2AktBdY Watch the full episode: https://twit.tv/tri/320 Subscribe: https://twit.tv/subscribe About us: TWiT.tv is a technology podcasting network located in the San Francisco Bay Area with the #1 ranked technology podcast This Week in Tech hosted by Leo Laporte. Every week we produce over 30 hours of content on a variety of programs including Tech News Today, The New Screen Savers, Mac Break Weekly, This Week in Google, Windows Weekly, Security Now, All About Android, and more. Follow us: https://twit.tv https://twitter.com/twit https://www.facebook.com/TWiTNetwork https://www.instagram.com/twit.tv
Views: 1714 TWiT Netcast Network
Apple is the first ever essential luxury brand: Former Apple exec.
Former Apple executive Andy Cunningham on the future of Apple.
Views: 555 Fox Business
Apple Is A Luxury Brand Like Louis Vuitton | CNBC
HSBC reiterates its buy rating for Apple shares, predicting the company will succeed with its high-end retail store experience. » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Find CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC Apple Is A Luxury Brand Like Louis Vuitton | CNBC
Views: 1330 CNBC
Scott Galloway: The Best Luxury Brand in the World
Apple has taken a beating in the last few weeks, shedding about two billion dollars in market capitalization. However, the company is still a winner because of the Apple Watch. Anybody that matters in fashion is wearing it, marking Apple as one of the world’s top luxury brands. A big winner you might not have heard of: Palantir. The company builds software that ties databases together, making it easier to search and analyze information. It recently ranked fourth on a list of the most valuable startups, following Uber, Xiaomi, and Airbnb. Palantir booked more than one billion dollars in 2014, cementing its position among the unicorns. The other big winner here is the U.S.: 72 of the 108 unicorns are based in the U.S., while only nine hail from Europe, pointing to the country’s dearth of innovation. Another major winner: tennis. With the U.S. Open set to start next week, the sport’s social media season is in full swing. Only basketball and football players have more followers than tennis stars. We took a closer look at social media popularity and found that Rafael Nadal has the most followers overall, with an impressive 23 million across Facebook, Twitter and Instagram. Maria Sharapova is the most popular tennis player on Facebook with more than 14.5 million followers, while Serena Williams dominates Instagram with more than one million. However, the most important metric for brands is who does the best job integrating their sponsored messages. The winner here? Andy Murray, who integrates Standard Life and Under Armour into his social media missives. Our final winner this week: Imgur. The most popular image sharing platform in the world, Imgur sees more than 60 billion images viewed per month and has over 150 million active users — double the traffic of Pinterest. Frequently dubbed Pinterest for guys, Imgur has a 75% male audience, and now that the platform has opened to advertising, brands have a chance to appeal to the elusive millennial male demographic. During beta tests with brands such as eBay, promoted posts on Imgur achieved close to 25 seconds of viewership. Subscribe for more insights http://www.l2inc.com/subscribe Episode 43
Views: 75853 L2inc
Apple Is Now A 'Luxury' Not 'Technology' Brand
Qing Wang, of Warwick Business School, is a Professor of Marketing & Innovation. She researches luxury brands and is Co-Director of the Warwick Luxury & Innovation Hub. Professor Qing Wang said: "The iPhone X represents Apple’s second attempt at the ‘new luxury’ market after the failure of its gold Apple Watch. "To date, Apple products seem closer to fashion goods than luxury goods. But with its latest attempt with iPhone X and its high price tag, in my view it is moving away from a technologiy brand to a new luxury brand, and this time it looks like it might pull it off. "It sounds expensive for a phone, but Apple is still a trendsetter in terms of design and aesthetics for technology officiandos, so its chances of success are much greater than its step into the luxury watch market, which saw its gold watch pulled less than a year after its launch. "The only truly luxury mobile phone brand currently in the market is Vertu, which has a price tag of $10,000. "Instead of competing with Vertu, this time Apple is pinning its hopes on the idea that there is a gap in the mobile market between the traditional luxury and the fast fashion products. "This gap in the market is termed the ‘new luxury’, which is an emerging luxury category that the US companies seem particularly good at – Michael Kors, Coach and Tesla, to name just a few." ================================================ Videos: http://www.youtube.com/user/BusinessComputingTV Website: http://www.businesscomputingworld.co.uk Twitter: https://twitter.com/bcwuk Facebook: https://www.facebook.com/BCWUK/ LinkedIn: https://www.linkedin.com/company/bcw Newsletter: http://mad.ly/signups/64349/join/ ================================================
Views: 303 BCW
Chamath Palihapitiya: Apple Is 'No Different Than Louis Vuitton Or Any Other Luxury Good' | CNBC
Social Capital founder Chamath Palihapitiya doesn't seem impressed with how Apple is spending its growing pile of cash. » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Find CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC Chamath Palihapitiya: Apple Is 'No Different Than Louis Vuitton Or Any Other Luxury Good' | CNBC
Views: 43848 CNBC
Does Apple Watch Signal Luxury Brand Transformation?
Does Apple Watch Signal Luxury Brand Transformation?
Views: 82 LiveinStyle.Com
Decision Apple Made 20 Years Ago Was The Key To Its Success
Scott Galloway, professor of marketing at NYU Stern and the author of “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google” explains the one decision Apple made which, called crazy and outrageous at the time, turned out to be the key reason for their explosive growth over Samsung. Following is a transcript of the video. Scott Galloway: Apple made this crazy irrational decision 20 years ago to forward integrate into the medium that was supposedly going away. So if you were to ask people what one decision created more shareholder value than any one decision in the history of business, most people would say Apple's decision to launch a phone. And I believe that they would get the brand right but the decision wrong. The iPhone is an incredible device creating more profits than any item in history. But the thing carrying the Apple to the largest margins, margins that are somewhere in between Hermès and Ferrari in terms of operating margin, is its brand equity or its halo. Now, what did they do differently to establish this unbelievable resonance as a brand? Samsung, their closest competitor spends double on advertising. They also spend double on online advertising. So where has Apple reinvested that capital? Apple made this crazy irrational decision 20 years ago to forward integrate into the medium that was supposedly going away. Stores. And they have somewhere between five and six billion dollars in store leases now on their balance sheet and have reallocated capital out of traditional broadcast media, which is declining every day in effectiveness, into the store where people still make physical contact if you will. They still consummate the relationship with the brand at the point of purchase. So you have this temple to the brand which is this unbelievable experience called an Apple Store, and then you have this very mediocre experience called an AT&T or Verizon connect your phone experience for Samsung and the other Android players. The biggest value-creating decision in the history of modern decision: Apple’s crazy decision to forward integrate into stores. Read more: http://www.businessinsider.com/sai FACEBOOK: https://www.facebook.com/techinsider TWITTER: https://twitter.com/techinsider INSTAGRAM: https://www.instagram.com/tech_insider/
Views: 95351 Tech Insider
The Grand Theory of Apple
Patreon: https://patreon.com/polymatter Twitter: https://twitter.com/polymatters Reddit: https://reddit.com/r/PolyMatter Discord: https://discord.gg/polymatter You can hate Apple’s philosophy, think they’re overpriced, and disagree with every decision they make, but their decisions are perfectly calculated as part of a grand strategy. Special thanks to Neil Cybart who was a big inspiration for this video. This article in particular: https://www.aboveavalon.com/notes/2015/12/02/the-grand-unified-theory-of-apple-products If you like to follow Apple news and analysis, Above Avalon is the place to do it (and his podcast is great too) *The end of this video includes a paid sponsored promotion. This company had no part in the writing, editing, or production of the rest of the video. ### Sources ### Music is Lobby Time Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Headlines referenced: http://www.businessinsider.com/apple-macbook-pro-2016-consumer-reports-2016-12 https://www.wired.com/story/hackers-say-broke-face-id-security/ http://mashable.com/2016/12/30/consumer-report-apple-macbook-pro-recommendation/?utm_cid=hp-r-4#J2LayWecaaqI https://www.theverge.com/2017/4/19/15353730/apple-iphone-8-delay-touch-id? https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced https://seekingalpha.com/article/4071645-apple-tim-cook-needs-replaced http://www.businessinsider.com/apple-prices-too-high-2013-11 https://www.forbes.com/2009/11/06/iphone-apple-china-leadership-managing-failure.html#430af53f2b4b Schiller Quote: https://medium.com/backchannel/exclusive-why-apple-is-still-sweating-the-details-on-imac-531a95e50c91 https://www.cnbc.com/2017/10/09/the-average-american-household-owns-more-than-two-apple-products.html
Views: 1555967 PolyMatter
Steve Jobs Talks About Brand Apple
Steve Jobs talks about Marketing, the Apple brand and "Think Different" TV commercial
Views: 34408 bestofstevejobs
Apple - Perspective
Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3287104 Apple
Scott Galloway: Apple’s Takedown of Handbags
The average consumer spends 40 minutes a day on Facebook and Pandora, more than on any other online destination. But winning in tech doesn’t mean cutting into those minutes. A few tech companies that are used for less than a minute per day have become billion-dollar businesses, from appointment maker ZocDoc to meal kit deliverer HelloFresh. A winner: parents. Netflix is rolling out five-minute versions of popular children’s shows to help parents lull their kids to sleep – but that strategy could backfire when the little ones realize they are being duped. A loser: the handbag sector. As Apple becomes a luxury brand, Coach, Tumi, Kate Spade, and Michael Kors are seeing their stock tumble. Another loser: religion. The U.S. public is slowly becoming less religious. Fewer millennials pray daily or attend weekly services compared with their older counterparts. Sign up to L2 for more insights: http://www.l2inc.com/subscribe Episode 53
Views: 204290 L2inc
How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15
Again, EXCLUSIVITY is the key to the rich. Watch the whole powerful series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQE In this video, Dan STRESSES the power of applying exclusivity in sales. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://buyersego.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ https://www.youtube.com/user/vanentrepreneurgroup?sub_confirmation=1 Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K Keywords: big ticket sales, high ticket sales, high ticket selling, charge more money, increase prices, dan lok, preimum prices, luxury marketing expert, luxury selling, luxury sales, mastermind group, high level mastermind, high end clients, high end marketing, affluent clients, selling to affluent, affluent chinese, marketing to affluent, consultant, coach, consulting, coaching, speaking, speaker, lead generation, generate leads, professional services, coaching group, done for you service, high ticket sales funnel, closing sales, event marketing This video is about: How Luxury Brands Appeal To Affluent Buyers' Ego - How To Sell High-Ticket Products & Services Ep.15 https://youtu.be/bZhY3vkxDTE https://youtu.be/bZhY3vkxDTE
Views: 51439 Dan Lok
Scott Galloway: The Product That Defines Our Age
Who's winning the mobile operating system war? While Samsung has more users, Apple dominates with 92% of the industry's profits, proving that luxury positioning is the way to go. Meanwhile, female executives are still having a tough time. Only 5% of Fortune 500 CEOs are female - and that represents progress from one year ago. IBM recently tried to attract more women to technology by asking them to #hackahairdryer. The social campaign quickly backfired, with women from the tech and science world ridiculing the hashtag on Twitter. A continued winner: Instagram. More than three-quarters of interactions with brands in L2's Digital IQ Index®: Watches & Jewelry took place on the platform, reflecting how Instagram has steadily been usurping engagement from Facebook and Twitter. A loser: Jeb Bush. The presidential candidate seems to have forgotten to secure his personal domain name, and Donald Trump's campaign has snapped it up. Subscribe to L2 for more insights: http://www.l2inc.com/subscribe Episode 57
Views: 238265 L2inc
12 Brands YOU pronounce INCORRECTLY
This video shows how to pronounce 12 commonly mispronounced fashion and luxury brand names like Moschino, Adidas, Nike, Versace and Hermes. Sign up to audible for a FREE audiobook: http://amzn.to/2ixYg3Z Then download Sherlock Holmes read by Stephen Fry (British): http://amzn.to/2o0ofyH Lucy xoxo MY SOCIAL MEDIA: Instagram: @LearnEnglishWithLucy - https://goo.gl/RcwwAC Facebook: https://www.facebook.com/EnglishwithLucy Twitter: @lucybellaearl - https://goo.gl/xBhfBd FREE Grammar Checker: https://grammarly.go2cloud.org/SH1B9 OXFORD ENGLISH language course: https://englishll.com/lucy/ Earn $10 free italki credit: https://go.italki.com/englishwithlucy £26 Airbnb credit: https://www.airbnb.co.uk/c/lcondesa £15 Booking.com credit: https://www.booking.com/s/34_6/ae3283f9 Free uber ride: https://www.uber.com/invite/lucye539ue £10 free makeup on FeelUnique: http://referme.to/9niUkCo Contribute subtitle translations & have your name displayed under the video: http://www.youtube.com/timedtext_cs_p... My Daily Makeup & Hair (You guys ask all the time!): Hair Curling & Styling: GHD Platinum Styler (I curl with straighteners): http://rstyle.me/n/ctkanzcdef7 Skin: Laura Mercier Primer - Radiance: http://rstyle.me/n/ctj94ycdef7 Urban Decay Naked Skin Foundation - 3.0: http://rstyle.me/n/ctj9zfcdef7 Urban Decay Naked Concealer - Warm Light: http://rstyle.me/n/ctj927cdef7 Clinique Chubby Stick Baby Tint (as blush) - Poppin’ Poppy: http://rstyle.me/n/ctj974cdef7 Soleil Tan de Chanel Bronzer: http://rstyle.me/n/ctkaefcdef7 Bourjois Poudre De Riz De Java 3.5g: http://rstyle.me/n/ctj953cdef7 Eyes: Urban Decay Eye Primer Potion - Eden: http://rstyle.me/n/ctj9zucdef7 Anastasia Beverly Hills Brow Wiz - Taupe: http://rstyle.me/n/ctj99tcdef7 Anastasia Beverly Hills Tinted Brow Gel - Blonde: http://rstyle.me/n/ctkaabcdef7 Anastasia Beverly Hills Modern Renaissance Eye Palette: http://rstyle.me/n/ctkaaqcdef7 Maybelline Master Ink Liquid Eyeliner - Satin: http://rstyle.me/n/ctkac4cdef7 MUA Wet Look Liquid Eyeliner - Black: http://amzn.to/2iwOmzw Lips: I SWEAR BY Elizabeth Arden Eight Hour Sheer Tint - Plum: http://rstyle.me/n/ctkafpcdef7 My Recommended Books & Learning Materials (I have used all of these and fully recommend) GRAMMAR: Elementary Grammar in Use: http://amzn.to/2yJbWQi Intermediate Grammar in Use: http://amzn.to/2yQCGOr Advanced Grammar in Use: http://amzn.to/2gFJzv4 VOCABULARY: Elementary Vocabulary in Use: http://amzn.to/2i2YqMK Intermediate Vocabulary in Use: http://amzn.to/2z6FE23 Advanced Vocabulary in Use: http://amzn.to/2lfgR5H PHRASAL VERBS: Intermediate Phrasal Verbs in Use: http://amzn.to/2z5Ccos Advanced Phrasal Verbs in Use: http://amzn.to/2lfk6dF COLLOCATIONS: Intermediate Collocations in Use:http://amzn.to/2yM0WiA Advanced Collocations in Use: http://amzn.to/2yP9C9Y IDIOMS: Intermediate Idioms in Use: http://amzn.to/2i3dt9l Advanced Idioms in Use: http://amzn.to/2z78H5M IELTS SPECIFIC: Official Cambridge Guide to Ielts: http://amzn.to/2leGiEH Ielts Vocabulary Advanced 6.5+: http://amzn.to/2i3jKSB Ielts Grammar: http://amzn.to/2y3AaoI Recommended British Accent TV Programs and Films: Broadchurch (AMAZING TV Crime Series): http://amzn.to/2z6iWXZ Happy Valley (ANOTHER AMAZING Crime Series): http://amzn.to/2z6HQXl Bridget Jones (comedy film based in London): http://amzn.to/2gIcNcJ Love Actually (romantic comedy based in the UK): http://amzn.to/2z6glx3 FAQ: - Where are you from? I grew up in Bedfordshire, a county near London! - How many languages do you speak? I speak fluent Spanish and I'm learning Italian. You can see a video of me speaking Spanish here: https://goo.gl/4RVY0O - Which camera do you use? I use the Canon 60D (Discontinued - updated version here: (http://amzn.to/2z5I7K8) with a 50mm lens (http://amzn.to/2z7kgtq) - Which microphone do you use? I use the SONY ECMCS3 - Very affordable and great value for money: (http://amzn.to/2yOg9Sk) (Note that you will need this mic adapter if you want to use it with your iphone - http://amzn.to/2z6gNeD) I also use the Blue Yeti in vintage white for my voiceover work: http://amzn.to/2z4lHJa http://amzn.to/2yJPjLD - Which editing software do you use? Final Cut Pro X Advertising Standards: Anything with http://amzn.to, http://rstyle.me, https://www.airbnb.co.uk, https://www.uber.com/, https://go.italki.com, https://www.booking.com, https://englishll.com is an affiliate link. I earn commission through these links. If there is any sponsored content I place a #Spon in the title of the video, plus additional mention of the sponsorship in the description.
Views: 3630595 English with Lucy
15 Things You Didn't Know About APPLE
15 Things You Didn't Know About Apple - Original Video by Alux.com Full Article: http://bit.ly/21QdXTA If you're interesting in learning a few things about this incredible company, the team at Alux.com put together this original video showcasing several amazing facts and trivia that will help you understand more about Apple. Check out this video! You'll be surprised on what you might learn! Mentioned Articles: Most expensive apple products in the world: http://bit.ly/1TBRc17 Most Expensive iPhone in the World as of 2016: http://bit.ly/1p96ZIb Most Expensive Apple MacBooks In The World: http://bit.ly/21Qe9SP Something’s Happening With Apple Products Since Steve Died: http://bit.ly/1QDF8X8 Alux.com is the fastest growing, trusted, online community for luxury enthusiasts to discover, learn and enjoy quality content on the topics that most interest them. Visit us at: http://www.ALUX.COM Or join the conversation on social media: Instagram: https://www.instagram.com/aluxcom/ Twitter: https://twitter.com/aluxcom Facebook: https://www.facebook.com/EALUXE Tumblr: http://ealuxe.tumblr.com Pinterest: https://www.pinterest.com/ealuxe - SUBSCRIBE to ALUX: https://goo.gl/KPRQT8 WATCH MORE VIDEOS ON ALUX.COM! Most Expensive Things: https://goo.gl/09XcYJ Luxury Cars: https://goo.gl/eOUgfS Becoming a Billionaire: https://goo.gl/rRLgJI World's Richest: https://goo.gl/m6emkX Inspiring People: https://goo.gl/KxqTdL Travel the World: https://goo.gl/g5BGmm Dark Luxury: https://goo.gl/20ZsSt Celebrity Videos: https://goo.gl/0cs6sx Businesses & Brands: https://goo.gl/otHsTB -- Alux.com is the largest community of luxury & fine living enthusiasts in the world. We are the #1 online resource for ranking the most expensive things in the world and frequently refferenced in publications such as Forbes, USAToday, Wikipedia and many more, as the GO-TO destination for luxury content! Our website: https://www.alux.com is the largest social network for people who are passionate about LUXURY! Join today!
Views: 656416 Alux.com
Is Apple Taking a Risky Leap Into High-End Luxury?
March 9 -- Joe Jackman, chief executive officer at Jackman, and Bloomberg Contributing Editor Paul Kedrosky discuss Apple’s standing as a luxury brand and protecting the exclusivity of the name and products. They speak on “Bloomberg West.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 1824 Bloomberg
Mac Book Air History, Steve Jobs, Apple and a Luxury Brand!
Click on the link below for training on how to make a lot of money using Social Media! http://bit.ly/2D2WflG In this video I want to talk about Why Apple is doing so good, some history about the company and the luxury brand. In December 2015 someone goes to an office party and shoots his fellow workers from San Bernardino California. The FBI obtain the shooters I phone and federal court order mandates Apple to unlock the phone. Apple defies the order. The U.S. Public was split on the issue. What if there was a hostage suffocating in a car trunk made by Ford? Should Ford be able to unlock it? Steve Jobs was a horrible person, who didn't give anything to charity, hired exclusively white middle-aged guys. According to Guy Kawasaki who was one of the original Apple Employees what motivated him was not to get embarrassed by Steve Jobs at a meeting. He would come in and say things like “why are you still working here?” He was worth hundreds of millions and sat in court denying his own blood refusing to pay child support. The I pod introduction in 2001 was the bright spot after 9/11. Same as the Beatles appearance on the Ed Sullivan Show after the Kennedy Assassination. The unsung hero of Apple was Napster founder Shawn Fanning, who scared the music industry into the arms of Apple and partnered with them similar to a vampire with a blood bank. Steve Jobs took Apple and made it into taking risks its first option. This is one reason that Apple thrived. Fortune favors the bold. He punished careful thinking. He was also a destructive force in the company, bullying, attitudes about philanthropy was tiny. His death ended the companies historic run of innovation, but it also let Apple under Tim Cook focus on predictability, profits and scale. In 2015 Apple was the most successful firm in history with 53 billion in net profits. Apple computers were luxury, not ugly. Luxury allows us to be more attractive to the opposite sex. In 2016 Apple had 14.5% of the market share and 79% of profits with smartphones. In ancient times people went to churches for luxury, then the industrial revolution made it possible for more people to experience it. Men will pay a lot to improve so we can have sex and it's not rational. In 1980's the company declined. Microsoft was winning, the Mac that launched in 1984 artists could express themselves on it. It was under powered and overpriced, but we could claim we were thinking differently. It wasn't sexy. The transformation began with the iPod and It could put a bunch of music in your pocket. Apple would drop computer from it's name because it was anchored in the past and went with things like The Macbook Air. In 2015 debut of the Apple Watch closed the loop. The company purchased a 17 page spread to celebrate the arrival in Vogue with beautiful people wearing them, not in Computer Magazine. It wants to sale millions of their products but 1% of the world can afford them like a diamond. Some people think luxury is the opposite of poverty, it is not. It is the opposite of vulgarity, said Coco Chanel. Dying young improves a brand. Think Elvis died before he hit 40 and sales for his records, graceland skyrocketed.. Jobs looked good when he died, since then the Apple brand burned brighter. Apple is about simplicity. When an interaction with an object sparks delight, brand loyalty increases. It's like when wearing a shirt, we feel better and thus work better. Attractive objects make us feel good. The Gap was a great store and Drexler the CEO gave customers a place to step into the brand. He built great stores. Steve Jobs brought Drexler into Apple's Board of directors in 1999. 2 years later Apple launched its first brick and mortar store. Apple stores were glitzier than Gap Stores. Stores advanced apple as a luxury brand. Apple makes the phones in China, with American chips and the billions of earnings route to a tax haven including Ireland. Huge profit for a low cost product. It's one of the most profitable firms in history. Apple got off of Moore's Law a long time ago, offering more for less and instead sales being closer to godlike status and being more attractive. The I phone debuted in 2007 destroyed Nokia which was 20% of Finland's GDP. Apple has more cash that the GDP of Denmark. The Russian Stock Market and the market cap of Boeing, Airbus and Nike combined. Apple has deeper moats than any firm in the world and it's status as a luxury brand will aid it's longevity. According to the Author why not use some of it's HUGE piles of cash on Education. NYU charges kids $500 a minute for education. Education has remained the same for 50 years and increased prices faster than cable and even healthcare. If you are interested in making money online I recommend clicking on the link below. http://bit.ly/2D2WflG
Views: 4 Kevin Whitsitt
Scott Galloway: The Retailer Growing Faster Than Amazon
Winner: Ferrari, whose margins are on par with Apple and Hermes. But the real winner may be Apple, the only tech company to become a luxury brand. Winner: Ulta, the beauty retailer growing faster than Amazon thanks to its omnichannel strategy. Winner or loser? Microsoft, which still powers 90% of desktop computers, although installs have been slower than anticipated. Plus, Scott strikes a pose. Sources (0:07) “Ferrari Surges to Apple-Like Margins With $2.1 Million Car,” Bloomberg, May 2017. https://bloom.bg/2qICJVc (1:08) YCharts, May 2017. (1:08) “Amazon vs Walmart Revenues and Profits 1995-2014,” R&P, July 2015. http://bit.ly/2qkipto (1:08) “Amazon Annual Income Statement (NASDAQ:AMZN),” Amigosbulls.com, May 2017. http://bit.ly/2rV0ivo (1:17) “Beauty: Ulta Unlocked,” L2, Inc., May 2017. http://bit.ly/2qk4GCX (1:23) Bloomberg. (1:26) “Ulta Is the Brick-and-Mortar Retail Beauty Queen,” Business of Fashion, March 2017. http://bit.ly/2mpyqMu (1:44) Euromonitor International. (1:49) “Profiles of Un-Amazon-Able Businesses + CowenVision Video,” Cowen, May 2017. http://bit.ly/1kGGWCk (1:55) “How Ulta CEO Repositioned Company For Big Success,” Chicago Tribune, March 2017. http://trib.in/2rUD34l (2:22) “Global Operating Systems Market Share For Desktop PCs, From January 2012 To July 2016,” Statista. http://bit.ly/2r1nRo4 (2:22) “Windows XP Is Still The Most Popular Operating System In The World,” Business Insider, May 2015. http://read.bi/2pCxABS (2:30) “Windows 10 Now Runs On 500 Million Active Devices,” VentureBeat, May 2017. http://bit.ly/2qkliue (2:49) “Chart: Here’s How 5 Tech Giants Make Their Billions,” Visual Capitalist, May 2017. http://bit.ly/2qgkaIE Episode 126
Views: 433739 L2inc
How To Create An Exclusive Luxury Brand - The Brand Builder Show EP#46
In this video I talk about creating an exclusive luxury brand. Humans are on a constant quest for excellence. If it can’t be found within ourselves, then we look to other things to represent it. This is what a luxury brand is all about: receiving an item or service of exceptional quality transfers this trait to us, and marks us (rightly or wrongly) as one deserving of excellence. Read the full article at https://www.spellbrand.com/creating-an-exclusive-luxury-brand ============ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are very important to me, so please take a second and say ‘Hey’ ;). Please subscribe to our Youtube channel: https://www.youtube.com/subscription_center?add_user=UCmVbvYtA8a__4P-7YXk9bIA Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more. ============ GET BRAND STRATEGY ADVICE If you would like Mash to discuss your brand strategy and give you actionable insights on how you can brand to the next level, book an hour with him at https://clarity.fm/mashbonigala ============ Follow Me Online Here: Instagram: http://instagram.com/bonigala Facebook: http://facebook.com/mashbonigala Website: https://www.spellbrand.com Twitter: http://twitter.com/bonigala Medium: http://medium.com/@bonigala Check out my podcasts: iTunes Podcasts: https://itunes.apple.com/gb/podcast/the-brand-builder-show/id936840388?mt=2 Watch my weekly live stream: https://www.youtube.com/c/Spellbrand/live ============ BONUSES: Download The FREE 70+ Page EBook (Worth $79) That Will Enable You To Manage A Successful Brand! - https://www.spellbrand.com/unltimate-guide-successful-branding-inbound-age Download THE eBook that will enable you to launch a successful clothing brand! - https://www.spellbrand.com/8-steps-to-launching-clothing-brand/
Buy Luxury brand women & men apparels; high end Apple products online
: www.shop24-7.biz, your one-stop web store to shopping for everything high-end and luxury online. We are committed to providing you the best of the best products at a competitive prices, from Apple computers to golf equipment and sport memorabilia, from brand name shoes to premium watches and high end women apparels. Visit us now and check out the best deals.
Views: 188 Shop247biz
The Enlightened Brand: How Companies like Apple and Nike Pretend to Be Progressive
Here's a video about apple and nike and pepsi and kendall jenner and reebok and all these awful companies who pretend to be progressive. I call it the enlightened brand, and it makes me want to vomit. If you want to support the new channel, pitch a buck on Patreon https://www.patreon.com/onehandclap. Thanks for watching. Kendall Jenner’s Pepsi Ad and Michael Jordan’s Nike Commercials and marketing techniques and brands and basketballs and did I mention Pepsi and Nike and oh so much more :) ———————————————————————————————————————————————— my twitter: https://twitter.com/iwshicldluvumor (will announce new vids here) my gram: https://www.instagram.com/iwishicouldloveyoumore/?hl=en my *Bitcoin* address (in case you'd like to charitably divest): 35DYiircpL5mmCo6ffABY6yvNgM2WPLoDK ———————————————————————————————————————————————— Hello again! I’ve been working on this video for a while and I’m so glad to finally post it. I know I started with two videos about tv shows, but I’ve been hoping to branch out from mostly Adult Swim-related content toward music, film, and politics. This felt like a good start. Now, two things I want to say right off the bat: 1. The first five or so minutes of this video come completely from Naomi Klein’s incredible research on the topic, and if you are interested in these concepts, I really suggest you check out No Logo. There’s a lot of important ideas I didn’t have time to squeeze into these videos. 2. As you’ll see in the comments section, I’m not 100% sure about everything I’m saying. I just mostly wanted to put the ideas out there and create space for them to be debated. As always, the best way to help with the channel (if you’re interested) is to Like, Subscribe, Comment, Share with Friends, Post on Facebook, Tweet, and upvote on Reddit. I really appreciate all the help and support I’ve gotten so far. Here’s a link to No Logo: https://www.amazon.com/No-Logo-Anniversary-Introduction-Author/dp/0312429274/ref=sr_1_1?s=books&ie=UTF8&qid=1509928421&sr=1-1&keywords=no+logo And here’s a link to Andi Zeisler’s, We Were Feminists Once: https://www.amazon.com/Were-Feminists-Once-CoverGirl%C2%AE-Political/dp/1610395891 All this is for educational purposes only. I don’t own any of this content. Quick summary: I start the video by introducing Pepsi’s recent Kendall Jenner commercial, which was obviously a sickening failure. But I want to move beyond pure disgust and discuss the marketing techniques it uses. In this video I try to identify a trend in branding that I call The Enlightened Brand, which is essentially a company that tries to associate itself with some progressive political movement. I explore ads by Nike, Marriott, Audi, McDonald's, Burger King, Coca Cola, and more. Hope you enjoy :)
Views: 19768 OneHandClap
NEW $35 Fake AirPods Are Near Perfect!
The BEST Fake AirPods $35 Can Buy! NEW 1:1 AirPods Clones With Awesome Features! How They Compare To Apple's $159 AirPods. iPhone Xs Plus Clone Unboxing: https://youtu.be/YDvG4tr_w_g iPhone Xs New Leaks: https://youtu.be/etn_xOIg2Zk
Views: 2318015 EverythingApplePro
Apple Watch Intrudes On Struggling Luxury Brands
Although Apple execs say the Apple Watch wasn't intended to be a midrange luxury product, recent sales numbers for other brands suggest otherwise. Follow : http://www.twitter.com/ See more at http://www.newsy.com Transcript: Luxury designer firm Michael Kors is starting to feel the sting of overaggressive expansion. Tantalizing stock prices have driven more and more stores in recent years, but analysts warn you'd be hard-pressed to find a more fickle market than fashion shoppers. Shares sank 24 percent on the company's latest underwhelming earnings report. (Video via Michael Kors) "Kors, unfortunately, has overexpanded the brand. They've diluted the luxury value of it. The essence of luxury is exclusivity," analyst Craig Johnson told Bloomberg. Now other brands are feeling the knock-on effects. Kate Spade, Coach and Fossil all slumped in apparent response to Kors' poor performance. But there's one exception, at least in one sector of the luxury market: Apple. Analysts say its new watch is a "major threat" to everyone else in that sector. (Video via Apple) One chief strategist for a capital advising firm told Business Insider, "The versatility of the Apple Watch, as seen in its multiple straps and faces, essentially gives the consumer every watch style in the mall plus an Apple ecosystem that makes one's life easier." Winning the midrange luxury market wasn't even Apple’s goal — if you believe the executives. "It wasn't because we thought we could design a better watch or wanted to compete with existing watchmakers. Very different, it was because we saw the wrist was a fabulous place for technology," said Jony Ive at a recent panel discussion on the Apple Watch. (Video via British Vogue) There might be something to be said for marketing then because it doesn't seem to be dinging Apple's stock price. It's been doing just fine for quite some time now. Sources: Getty Images http://www.gettyimages.com/detail/news-photo/michael-kors-store-is-viewed-in-soho-on-may-27-2015-in-new-news-photo/474881678 YouTube https://www.youtube.com/watch?v=g2IYlZKqIgc Bloomberg http://www.bloomberg.com/news/articles/2015-05-27/michael-kors-shares-tumble-after-forecast-misses-estimates The Street http://www.thestreet.com/story/13165293/1/heres-a-reason-fossil-fosl-stock-is-slumping.html Apple https://www.youtube.com/watch?v=gCluaJe3lb4 Business Insider http://www.businessinsider.com/apple-watch-could-crush-michael-kors-2015-5#ixzz3bRaG5utq Getty Images http://www.gettyimages.com/detail/news-photo/apple-ceo-tim-cook-announces-the-apple-watch-during-an-news-photo/465689034 British Vogue https://www.youtube.com/watch?t=101&v=afYnwnCp_D8 Google https://www.google.com/search?q=aapl&ie=utf-8&oe=utf-8 Image via: Getty Images / Chris McGrath http://www.gettyimages.com/
Views: 1052 Newsy Tech
Apple's Big New Hire: Is She a Luxury Play?
Oct. 15 (Bloomberg) -- Sharif Sakr, senior European Editor at Endgame, discusses Angela Ahrendts move to join Apple as senior VP of retail and online sales and the challenge of bringing changes to Apple's retail outlets. He speaks on Bloomberg Television's "The Pulse."
Views: 3607 Bloomberg
Dear Apple ...
Please Apple, you don't have to do this. You can make your phones cheap even though you are a luxury brand. Thanks so much for 165 subs! If you are new, please consider subscribing. Don't forget to leave a like. -~-~~-~~~-~~-~- Watch: "5 Awesome Tips and Tricks for the Echo Dot!" https://www.youtube.com/watch?v=ZmC7bMyZe2k -~-~~-~~~-~~-~-
Views: 196 AAGT
Shopping For Luxury Brands on a Budget
Subscribe to our Gents Tech here: https://www.youtube.com/channel/UC28fguRikdRFOujCjzyKFGQ Check out our app in the app store: https://itunes.apple.com/us/app/teaching-mens-fashion/id990817880?mt=8 Website: http://teachingmensfashion.com/ Instagram: @teachingmensfashion Email: [email protected] Facebook: Teaching Men's Fashion Music by: https://soundcloud.com/lakeyinspired & https://soundcloud.com/joakimkarud
Views: 288199 Teachingmensfashion
happy genie - World's first luxury handbag made from apples!
Vegan bags exist, but not ones made from apples! happy genie is at the forefront of innovative fashion technology, offering sustainable, cruelty free fashion. We are the first luxury brand to use a material made from apple waste. After a year of trials, the first collection was pre- launched in October 2017, and was available via Kickstarter as a special market introduction. Our mission is to create a sustainable & multifunctional luxury handbag without causing unnecessary harm to people, animals and the planet. Want to learn more about happy genie? Visit our homepage and follow us on our social media channels: www.happy-genie.com www.instagram.com/happygeniebags www.facebook.com/happygeniebags
Views: 5174 happy genie
How Do Brands Like Apple, Netflix or J Crew Make You Feel?
Jim Joseph, President and Partner of Lippe Taylor Brand Communications sat down with host of the Inside Communications TV show, Mike Bako, to discuss his new book "The Experience Effect", and what it takes for a product to become a brand that is not only wanted -- but needed. Mr. Joseph explains how brands like J. Crew, Best Buy, and philosophy have created strong and positive brand images. Though customers are looking for different experiences online, in print, and in store, it's crucial for branding to stay consistent. "You can read a J. Crew catalog, visit their website, store, or social media site, and have a consistent experience that allows you take off the logo and still know you're at J. Crew," said Mr. Joseph. To get to the point of having such a strong customer experience, brands need to fully understand their customers not just through demographics, but learning about their wants and needs through social media and 1:1 interactions. With today's consumer, Mr. Joseph has learned that having a "sticky" website won't cut it -- you have to have multiple touch-points throughout the digital landscape to give your brand more reach. You can learn more about creating brand recognition from Jim Joseph's new book "The Experience Effect". For more information on media and presentation training please visit http://www.mediatrainingworldwide.com, http://www.mediatrainingworkshop.com and continue reading http://www.mediatrainingworldwide.com/blog for news and analysis to help you communicate more effectively.
Apple Watch's New Cases and Bands
Adding more personalization to Apple's watch, there’s new sports bands colors including pink, brown, and a variety of blues. A partnership with luxury brand Hermes, plus what looks like some new custom watch faces, will help you add even more bling to your already pricy wrist computer. TechCrunch's Matthew Panzarino checks out the new Apple Watch accessories at the today's Apple launch event. Subscribe to TechCrunch today: http://bit.ly/18J0X2e Full article: http://techcrunch.com/2015/09/09/apple-releases-new-gold-apple-watch-sport-new-bands/ TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
Views: 103746 TechCrunch
Apple's $1,000 iPhones are turning it into a luxury brand — and it could lose a whole generation of
Apple's $1,000 iPhones are turning it into a luxury brand — and it could lose a whole generation of customers. Apple, it seems, has now fully bought into the notion that it's an upscale brand. Its move to revamp its device lineup by doubling down on thousand-dollar phones, and simultaneously dropping its least....
Views: 2 B & F News
'Today at Apple' by Apple
The Grand Prix winner for Brand Experience & Activation at the Cannes Lions International Festival of Creativity is this campaign by Apple to promote Apple retail stores.
Views: 4986 adobo magazine
The Secret Behind Trillion Dollar Apple | Episode 007
Apple recently became the first trillion dollar company. As a brand they've achieved the impossible by creating a luxury brand with mass market production numbers. Every entrepreneur should study Apple because their success has secrets which will accelerate the growth of your business. Oh...and I also talk about that Nike Ad. --- Chin Gregory is a business advisor and the CEO and founder of The CGM Group, a digital agency providing business solutions for luxury brands and premium services. — Follow Me Online Here: Instagram: http://instagram.com/iamchingregory Facebook: http://facebook.com/iamchingregory LinkedIn: https://www.linkedin.com/in/chingrego... Website: http://www.chingregory.com
Views: 289 Chin Gregory
Apple's $1,000 iPhones are turning it into a luxury brand — and it could lose a whole generation of
Apple's $1,000 iPhones are turning it into a luxury brand — and it could lose a whole generation of customers. Apple, it seems, has now fully bought into the notion that it's a upscale brand. Its move this week to revamp its device lineup by doubling down on thousand-dollar phones, and simultaneously dropping ....
Views: 10 B & F News
Scott Galloway on the Death of Pure-Play Retail & Impulse Buys
At L2’s members-only “Clicks & Mortar” clinic, NYU Marketing Professor Scott Galloway makes predictions about the state of retail in 2015. Galloway says pure play retail - whether pure e-commerce or pure brick-and-mortar – is dying. Content and commerce will become more integrated and essential to converting browsers into buyers. Impulse purchases are on their way out and Apple will become luxury brand 1) The Death of Pure Play Retail Despite charismatic founders and enticing offerings for consumers, none of the e-commerce stars of the early 2000s have met expectations. Net-a-porter is still not profitable. Fab.com went from a $1 billion valuation and raising $150 million of additional funding in 2013 to a $15 million fire sale in November 2014. Gilt raised $50 million of funding in February and disappointed investors waiting for an IPO in 2014. Simply put, Amazon’s low-cost and fast delivery options have made it too expensive for any brand to compete with an online-only model. However, stores are where brands can and should compete. Smart e-tailers (Warby Parker, Birchbox, Rent the Runway, Bonobos) realized early on that their customers prefer to pick up or try on their items in-store at the own convenience rather than wait for (and often miss) delivery. The last-mile problem – or the yellow slip left at the door – is Amazon’s Achilles heel. Galloway predicts that Amazon will make a transformative acquisition to gain a retail footprint in 2015: a JC Penney, a gas station chain, the U.S. Postal Service or Radio Shack. 2) Integration of Content & Commerce The death of e-tailers does not mean brands with limited online and mobile presence are safe. Commerce has reached a tipping point where more than half of all consumer purchases are influenced by online information. And consumers who go online (on a mobile device) while at the store experience a 27% lift in conversion, dispelling the myth that showrooming hurts stores. Consumers who research a purchase online prior to visiting a store and pull out their smartphone during the visit experience a 40% lift in conversion. So how can brands make sure they are improving the likelihood that the consumer looking at their online and mobile site will make a purchase? And how can they increase cart sizes? Content. Savvy brands incorporate content on the path to purchase that helps shoppers make a decision. Scott Galloway presents three questions brands should ask themselves when placing content on their site: 1) Does your strongest content sit on somewhere other than your brand site – on a blog or microsite? 2) Are your most expensive pieces of content a commerce dead end? (e.g. tutorials without a link to purchase featured products.) 3) Are your hardest-working content publishers ignored? (Are you publishing reviews and featuring user-generated content on your desktop and mobile sites?) 4) Does your top sales associate provide better customer service than your digital channels? Gap was the first brand to integrate content and commerce. Lacking the budget for billboards, the brand placed content in its stores and developed the branding with blonde wood floors, well-trained sales associates, and television-quality videos broadcast in store. 3) The Death of Impulse Purchases: Foot traffic to malls and retail stores is declining, even though 90% of sales still happen in physical stores. The new shopper researches items online and picks them up at the store, marking the end of aimless browsing and impulse purchases at the mall. Similarly, as online grocery takes off, brands that rely the impulse purchases made at the aisle line – flowers, magazines, candy bars – will experience a decline. For food and CPG brands, making it into the 50 million first online grocery baskets (predicted for 2015) of online consumers is critical. Online shoppers tend to repeat their purchases rather than browse aisle and be open to trying new items. 4) The Rise of Luxury Brands and Apple: Luxury brands will intensify the competition for specialty retailers because of their high margins and consumers’ tendency to opt for high-value or low cost. Luxury brands can be characterized by the following: an iconic founder, an exceptional price point, craftsmanship, vertical distribution, global presence and recognition, and a self expressive benefit that extends beyond the item’s face value. Apple contains all of these characteristics and has completed its transformation to a luxury brand with the Apple Watch. View More: http://goo.gl/IIk6LV Signup for Scott's updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc-
Views: 54289 L2inc
Apple Q1 FY18 Earnings Analysis
Apple just posted Q1 FY18 revenue of $88B (+13%) and operating income of $26B (+12%) selling less iPhones. The migration to luxury brand is becoming quite apparent. What will Apple do with $180B in net cash? What is Apple's biggest threat? Leave your ideas in the comments :) LINK - Apple Q1 FY 18 earnings PR: https://www.apple.com/newsroom/2018/02/apple-reports-first-quarter-results/ LINK - Apple Q1 FY 18 data summary: https://www.apple.com/newsroom/pdfs/Q1_FY18_Data_Summary.pdf LINK - Apple investor website: http://investor.apple.com/ HyperChange Website & NEW MERCH :) http://hyperchangetv.com HyperChange Patreon: http://patreon.com/hyperchange HyperChange Instagram: http://instagram.com/Hyperchange HyperChange Twitter: https://twitter.com/HyperChangeTV HyperChange Facebook: https://www.facebook.com/HyperChange/ Music by Marko: https://soundcloud.com/markothedon & Fritz Carlton: https://soundcloud.com/fritzcarlton Disclaimer: This video is purely my opinion and should not be regarded as factual information. I am not a financial advisor. This is not a recommendation to buy or sell securities. Do not assume any facts and numbers in this video are accurate. Always do your own due diligence. As of 2/4/2018 HyperChange host (Galileo Russell) is invested in shares of Tesla (TSLA), Ethereum Bitcoin and Boring Company hats and flamethrowers.
Views: 1272 HyperChange TV
Top 5 Luxury Brand Smartwatches !! Check Out!!
Check out the Top 5 Luxury Brand Smartwatches 0:00 Louis Vuitton 0:36 MONTBLANC - Summit 3:09 Armani Connect 3:41 Swarovski Summit 5:13 Breitling Smartwatch SUBSCRIBE to support my YouTube channel and help me grow!!! Other videos you SHOULDN'T miss: 5 Cheapest Smartwatches Under15$. Check it out?? https://youtu.be/R_ZN4o8k6PI UNBELIEVABLE SMARTWATCH!! For $15.99 Lifetime Charge IP68 Shock-proof. Check out!! https://youtu.be/F5wNZwj6xwg 5 Super Cheap Chinese watches with Price and Review to dominate market in 2017-18 https://youtu.be/YeTYlpJXlsU Comparison of Best 2017 Smartwatch https://youtu.be/ue5SRnCn09I $9.99 USD The first MTK2503 Smart watch NO 1 G9 with GPS and IP68 waterproof https://youtu.be/OfwVJgpxkVo Is Kingswear KW88 Worth $70 you will find out https://youtu.be/sXFkgC5ZU6g 5 Cool & Affordable Smartwatches Available on Amazon 2017 https://youtu.be/WN4fs1oa_kM Top 5 Coolest Smartwatches to Buy in June 2017 https://youtu.be/WfCnVOf3jUs Top 7 SmartWatches in 2017 that will not break your Bank https://youtu.be/x3nTyVL4Evs CHEAP TOP 5 SMARTWATCHES TO BUY IN 2017 https://youtu.be/asHBBZmBX20
Views: 10719 Tabletguy
The Future of Business: Luxury & Marketing - Scott Galloway
The Future of Business event series connects prospective MBA candidates with NYU Stern's faculty thought leaders, who share views on the future of a diverse set of industries.
Views: 60165 NYUSternMBAAdmission
Digital Marketing For Luxury Brands
In Episode 9 of The Digital Brew, we talk to James Matthewson of EVRYWHERE (https://evrywhere.tech) about digital marketing for digital brands. The Digital Brew is a series of informal chats that are (loosely) related to the world of digital. If you would like to get involved, we would love to hear from you. You can find out more about this episode at https://browsermedia.agency/blog//digital-marketing-for-luxury-brands/.
Views: 832 Browser Media
luxury brand haul 2018 ($5,000+)
hi im gabi DeMartino! Get 50% off the Vanity Planet Flow Hair Brush Iron here: http://vpwow.com/fancy Code: FANCY NAILS BY JULY!!! instagram.com/julyprettynails recents: https://www.youtube.com/watch?v=RwmiCuXshyw a present from me to you boos 🎁 $100 in free postmates (good for 7 days) sign up with my code KRQV1 or this link: https://postmat.es/cvAe/67JpB5EdqI get a free uber ride on the uber app using my code: gabid42 You can find me on: -Twitter- @gabcake tweet me that you saw this and i’ll follow you back! -Instagram- @gabi You’ve never seen aesthetic til you check out my instagram!! -Snapchat- fancysnapsbygab i mean, if you’re girly and would love to see girly snaps and over-usage of snapchat filters then go ahead and add me!! i have my own series going on this channel in october and you can get inside looks already at @bloodqueensofficial on instagram!!! steal my style: http://stealherstyle.net/gabriella-demartino/ -Tumblr- http://www.breakfastatchanel-starringgabi.tumblr.com -Pinterest- www.pinterest.com/pinkprincessGAB
Views: 888399 Fancy Vlogs By Gab
My NEW Omega Speedmaster 3539.50 & Why The Luxury Apple Watch Is A Mistake +Analysis
Today I reveal my newest acquisition, the Omega Speedmaster reduced II (3539.50). I explain the motivations behind this rather expensive impulse buy. I give my opinions on the new Apple "iwatch" and why I am not ready to buy one but willing to keep my mind open to future developments of the "smart watch". I also discuss why the "luxury" iwatch is a massive mistake for consumer AND more controversially, to Apple as a brand. I then conclude with a look on how the rise of smart watches will effect the traditional (mechanical) watch industry and give my own perspective. Make sure you subscribe and If you have any questions please email: [email protected]
Views: 126024 The Urban Gentry
How to create a great brand name | Jonathan Bell
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 710741 TED Archive
11.02.07: Burberry Taps Apple's AR Tech to Engage App Users
Listen to full episodes here: http://www.ecommerceminute.co Burberry is the latest luxury brand to experiment with augmented reality, adding AR to its smart phone app as fashion retailers look for new ways to engage with big spenders online.
Loud Luxury feat. brando - Body (Official Lyric Video)
Check out the music video of the new single of Loud Luxury - Love No More: https://www.youtube.com/watch?v=PJF0SBwfDq8 Listen or download "Loud Luxury feat. brando - Body": https://ARMAS1328.lnk.to/BodyYA Summer-tinged and mesmeric from the get-go, ‘Body’ puts shame to the catchiest songs of the season. From the well-timed vocals of brando to the upbeat chords and meticulous arrangement, it makes for a record that never falters. Heeding the cries of music lovers for quality music, this brilliant production from Loud Luxury is on a level of its own. Stream more Armada Music hits here: https://WeArmada.lnk.to/PLYA Subscribe to Armada TV: http://bit.ly/SubscribeArmada #LoudLuxury #Body #LoudLuxuryBody Connect with Armada Music ▶https://www.facebook.com/armadamusic ▶https://twitter.com/Armada ▶https://soundcloud.com/armadamusic
Views: 96465980 Armada Music
Maximum Luxury at the Big Apple Auto Show - Autoline After Hours 281
UP FOR DISCUSSION: New York Auto Show Wrap-up - Cadillac CT6: How does the much-awaited flagship stack up? - Scion iA & iM: Is this the product the brand so dearly needs? - Lexus RX: How will drivers take to the new styling of the CUV that started it all? SPECIAL GUEST: Pierre Loing, Vice President, Product Planning, Nissan North America - Inside the all-new Maxima and look behind the curtain of Nissan's product strategy All that and much more with John McElroy, Autoline.tv; Michelle Krebs, AutoTrader; Jamie Lincoln Kitman, Automobile; Joe Phillippi, AutoTrends Consulting. Get more video everyday at http://autoline.tv Get more video everyday at http://autoline.tv
Views: 5906 Autoline Network
Scott Galloway: The Devil Wears Apple
Winners & Losers Episode 19 - Market share of non-iOS and non-Android smartphones dropped to 3.7% in 2014, solidifying the position of any other operating system as a loser. But among the two giants Apple is the clear winner; it raked in 88.7% of global smartphone profits in 2014 while shipping less than 15% of global smartphone units. The iPhone is no doubt a luxury smartphone and Apple is transitioning to a luxury brand, evident by the Apple Watch’s 12-page spread in Vogue. The devil will soon be wearing Prada and Apple. The big story of 2015 is no longer whether YouTube will replace television, but whether Facebook will replace YouTube. More videos are uploaded to Facebook natively than YouTube links are posted to YouTube. Jury is still out on whether YouTube is a winner or loser. China’s military won this week with its ability to weaponize every computer in the mainland. When Chinese internet users attempt to use a banned site (e.g. Facebook, Twitter, Google) they are rerouted to another website. Users were directed to seemingly random websites that crashed due to the massive influx of traffic. And Americans lose their perceived status hardest workers to the Turks; 43% of Turkish workers work more than 50 hours a week. A loss for everyone: Leonard Nimoy, who generated more action figures and reruns than any other actor. Subscribe to our YouTube channel for more. View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Episode 19
Views: 17055 L2inc
How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 16 famous logos with a hidden meaning you've never noticed. #logomeaning #logosecret # Hyundai 0:33 The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands. Adidas 0:52 The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day. Apple 1:21 Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Vaio 1:58 The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal. Amazon 2:14 The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine. Baskin Robbins 2:40 The pink-colored parts of the "BR" section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell. Toyota 2:56 The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines. Continental 3:28 Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel. Formula 1 3:41 If you look carefully at the white space between the letter ’F’ and the red stripes, you can see the number 1. Pinterest 3:59 On Pinterest, people collect images they like from across the Internet and ’pin’ them to their online boards. That’s why the image of a pin is hidden in the letter P. Beats 4:17 Beats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head. Toblerone 4:32 The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That's because Bern is sometimes called a city of bears. BMW 4:55 The logo is simply a part of the Bavarian flag, the area of Germany where the company originated. LG 5:18 The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers. Evernote 5:34 The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes. Coca-Cola 5:57 In the space between the letters ’O’ and ’L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country. If you’ve enjoyed this video, hit that thumbs up button! Music: That Feeling by HookSounds (http://www.hooksounds.com) is licensed under a Creative Commons license (https://creativecommons.org/licenses/by/4.0/). Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 19674849 BRIGHT SIDE
Why Luxury Smart Watches Failed
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Views: 74819 Computing Forever
How to Build a Luxury Brand
----------------------------------- Thank you for watching this video. I hope this was what you needed to hear today. If it helped you in any way, please subscribe to my channel. It would be much appreciated. ----------------------------------- Subscribe to My Channel Here ► http://jaretgrossman.com/subscribe ----------------------------------- Jaret Grossman (http://jaretgrossman.com) is a Life Coach who loves helping people increase their quality of life. He is a 3x All-American Wrestler, the Founder of Jarbly (http://jarbly.com), the Co-Founder of Muscle Prodigy, Creator of the Popular MP45 Workout Program, Founder of TaskChat (http://taskchatapp.com), Co-Founder of Tastes (http://tastesapp.com), Mensa Member, and a South Florida Realtor (http://JaretGrossman.com/real-estate). He would love to work with you as your mentor. ----------------------------------- Sign up for Jaret’s Members-Only Site to grow. It’s only $9.99 per month to get access. http://member.jaretgrossman.com ----------------------------------- Take One of Jaret’s Quizzes: Personal Growth Assessment: http://jaretgrossman.com/free-assessment Life Mastery Quiz: http://jaretgrossman.com/life-mastery-quiz Productivity Quiz: http://jaretgrossman.com/productivity-quiz Career Quiz: http://jaretgrossman.com/career-quiz Emotions Quiz: http://jaretgrossman.com/emotions-quiz Relationships Quiz: http://jaretgrossman.com/relationships-quiz Wisdom Quiz: http://jaretgrossman.com/wisdom-quiz Spirituality Quiz: http://jaretgrossman.com/spirituality-quiz Legacy Quiz: http://jaretgrossman.com/legacy-quiz ----------------------------------- Follow Jaret Online Here: 365 Series → http://jaretgrossman.com/365 YouTube → http://jaretgrossman.com/subscribe Facebook → http://facebok.com/jaretgrossman Instagram → http://instagram.com/jaretgrossman ----------------------------------- Check Out Jaret’s Businesses and Products: Mastermind Site: http://member.jaretgrossman.com Book: http://jaretgrossman.com/cracking-the-code Fast Track 10: http://jaretgrossman.com/fast-track-10 Jarbly: http://jarbly.com Muscle Prodigy: http://muscleprodigy.com MP45: http://mp45.com TaskChat: http://taskchatapp.com Tastes: http://tastesapp.com ----------------------------------- Work with Jaret: Life Coaching: http://jaretgrossman.com/coaching Apply for an Internship: http://jaretgrossman.com/internship Real Estate in South Florida: http://jaretgrossman.com/real-estate Video Production: http://Jarbly.com/video Marketing, Websites, Apps, Biz Partnerships: https://jarbly.com/hire-us/
Views: 5377 Jaret Grossman
Thank you for watching. Please subscribe and share. 😊 Instagram: @winnieyyoutube Previous videos: HONG KONG VLOG 101 | FOODIE WEEKEND: https://youtu.be/AzbQlGAsvws My Luxury Brand Story Tag Video: https://youtu.be/axzG8SGSyqU 6 Way to Tie an Hermes Maxi Twilly: https://youtu.be/DN44apLudjs How I Tie Hermes 90 & 140 cm Scarves: https://youtu.be/gCaEdESVNnk BUYING PRELOVED CHANEL JACKETS Q&A: https://youtu.be/LJK84CCVljM HERMES UNBOXING | KELLY 25: https://youtu.be/W7-O60Dfqrk Chanel Jackets Unboxing Free Alterations Try-on: https://youtu.be/-MEKDZf5g2w Buying Preloved Hermes in Japan: https://www.youtube.com/watch?v=wDkEocqcmSo&t=5s Kelly Cut Leather Comparison: https://youtu.be/g5XVz6zHZxQ Popular Videos: Vintage Luxury Shopping Adventure 3 — TOKYO: https://youtu.be/dYyGykE17HM Hong Kong Vintage Luxury Shopping Adventure 2: https://youtu.be/F6Az_9Opz4c Hong Kong Vintage Luxury Shopping Adventure 1: https://youtu.be/1tkDvXUgfx4 Chanel Jacket Collection: https://youtu.be/DNWtBVXvNWI Chanel Jacket Purchase Fail: https://youtu.be/RoCpVP8vBGk Hong Kong Vlog |Preloved Hermes Shops: https://e.be/bs5_3hfAvWA Happy Hermes Tag: https://www.youtube.com/watch?v=h6XS_zSZQ9A Hermes Handbag Collection: https://www.youtube.com/watch?v=h6XS_zSZQ9A
Views: 1690 Winnie Y